Commissioner

Sam Seager

Joanna Nordahl directs a horror movie-themed music video for Ashnikko, recruiting Sweden's top cheerleading squad for an irresistible combination of&nbsp;Bring It On and Midsommar.The video for Cheerleader takes viewers on a haunting journey into the deep, dark woods of southern Sweden. Oozing with energy and&nbsp;unsettlingly hypnotic scenes,&nbsp;Ashnikko and her cult of dancers challenge modern beauty standards and the expectation of femininity through the male gaze with cut-throat gestures, uninhibited choreography, and powerful lyrics. To quote directly: "I’m not a girl, I’m a swarm of bees."Also, Cheerleader does feature proper cheerleading. In fact, Ash's posse are the&nbsp;Swedish National Cheerleading Team.Another mesmerising Ashnikko video ahead of her long-awaited debut album WEEDKILLER - out on August 25th.&nbsp;&nbsp;

Angelica Nyman

Joshua Base Pilmore

Bec Evans

Callum Johnstone

Charlie Morris

Celia Aries

Joanna Nordahl

Erik Amberntsson

new-land

Arvid Kornstrand

Mel Giles

Trine Pillay

Henrik Bel Gaied

Frej Bergstrand

Maurizio Waldo

Jack Lall

Erika Freedman

Georgia Olive

Amy Dang

Avenues

Alex Gregory

No.8

Tk-fx

Parlophone

Vasso Vu

Mouthpiece

Ashnikko 'Cheerleader' by Joanna Nordahl

Ashnikko-'Cheerleader'-by-Joanna-Nordahl

Directing duo Furmaan + Vasso follow their blockbuster for <a href="https://www.promonews.tv/videos/2023/05/11/ashnikko-weedkiller-furmaan-vasso/81514" target="_blank">Weedkiller</a> with a second Ashnikko video that focusses on her talent as a performer within a dance piece.&nbsp;Ash and her fellow dancers perform a ceremonial-type dance within a dimly-lit, temple-like space for Possession Of A Weapon - in keeping with the fantasy influences and themes of her debut album, also called&nbsp;Weedkiller.

United Kingdom

Furmaan Ahmed

Holly Wood

Furmaan + Vasso

Marija Dikic

Vladimir Dudar

OB Management

Shishmish Films

Bora Romcevic

Kai Blamey Nguyen

Sam Holmes

Aleksandar Mitrovic

Marija Kalanj

Ivan Denic

Aljosa Korencan

Dragan Cvrkota

Marko Deljanin

Ahmed Abdel Kader

Zoran Krstic

Milos Radovanovic

Marija Ivagocic

Claire Moore

Janja Bilbija

Matthieu Toullet

Company 3

Alt-Pop

Ashnikko 'Possession Of A Weapon' by Furmaan + Vasso

Ashnikko-'Possession-Of-A-Weapon-'-by-Furmaan-+-Vasso

Will Hooper continues his creative partnership with Sad Night Dynamite&nbsp;by directing the riotous video for the first single of their latest campaign - with SND's Josh and Archie as worker drone-enemies who meet in the street... and then it all kicks off.The Sick Of Your Sound video a frantic montage of POV rage, as we see the boys perform as they try and choke each other out, attracting an audience of curious onlookers. It's nasty, and we should not watch... yet we must.&nbsp;Because it's funny and an appropriately aggressive way to visualize this bad banger of a track.Reddened faces, watering eyes, nose’s bleeding, veins bulging... balancing a surreal, uncanny vibe with violent, bloody brilliance, it's an ugly yet satisfying watch. And a sign of great things to come.&nbsp;[imgtoken data:1]

Suzie Walsh

Will Hooper

Jack Bingham

Blink

Natasha Duursma

Paul Weston

Alasdair Baines

Caleb Johnson

Chrissy Hutton

Mathilda Mace

Eden Read

Assembly Rooms

Richard Fearon

Black Kite Studios

Machine Shop

Elektra Records

Alternative

Sad Night Dynamite 'Sick Of Your Sound' by Will Hooper

Sad Night Dynamite - Sick of Your Sound (Official Video)

Ashnikko is back in&nbsp;Furmaan + Vasso's extraordinary promo for Weedkiller, the title track from the long-awaited debut album.&nbsp;Described as a "trans-dimensional fable, a folk-tech origin story of a birth, a death and a call to emergency in the face of evil," it's safe to say there are a lot of ideas going on, and the hyperactive blend of AI, performance and visual effects is&nbsp;brain-meltingly addictive to watch.&nbsp;Tied together by the fae universe created by Ashnikko on the album, the video is cinematic, gritty and textural, with an overarching sci-fi vibe linking three distinct vignettes that makes the whole concept a true spectacle.&nbsp;Marvellous work by&nbsp;Furmaan + Vasso - who also directed the impressive new Jess Glynne video&nbsp;- and proof that Ashnikko is one of the most exciting artists around today, musically and visually.[imgtoken data:1][imgtoken data:2]

Furmann Ahmed

Kerri Aungle

Marija Djikic

Polly Millner

Sam Davey

Ahmed Yasser

Primer Studio

Alternative Pop

Ashnikko 'Weedkiller' by Furmaan + Vasso

Ashnikko-'Weedkiller'-by-Furmaan-+-Vasso

Raman Djafari combines live action and animation to brilliant effect in the extraordinary new video for the brilliant Ashnikko - creating&nbsp;a Mad Max-esque dystopian landscape to transform the pop star into a monster truck-wielding hero, fighting off robot overlords as she navigates a strange new world.In an intense bombardment of visual imagination, Djafari fuses his signature aesthetic of texturally rich CGI with the unhinged, transgressive ambitions of Ashnikko, to create a wonderful, weird, high-octane action movie.&nbsp;[imgtoken data:1]The influences on the video range from painters Bruegel and&nbsp;Carravagio, to Bjork, to&nbsp;90s animes like Neon Genesis Evangelion - but you really have to watch on repeat to catch everything that is going on.Djafari worked closely with Ashnikko and her creative director Vassu Vu in conceptualising the video for Worms - which takes the distinctive style of his&nbsp;previous work -&nbsp;such as his massively successful video for Elton John and Dua Lipa's Cold Heart - into a whole new dimension.[imgtoken data:2]"I wanted to create a vast world that stretches way beyond the bounds of this one music video, like there's an abundance of stories waiting to be told," says Djafari.&nbsp;"I indulged my love for creature design and developed dozens of individual characters, monsters, robots and a huge monster truck. It was important to me to bring the world around this album to life, with a richness that reflects the depth of the music and lyrics.[imgtoken data:3]"Working with Ash and Vasso was a truly precious collaboration between artists - they supported and trusted my personal interpretation of the universe they created together. Looking back, I wish I could have spent more time in this world. I feel like this video barely scratches the surface of what I would love to create together with Ashnikko."Fingers crossed we'll get another chance to collaborate in the future.” &nbsp;

Raman Djafari

Jake River Parker

Blinkink

Josef Byrne

Alex Halley

Molly Turner

Rowan Mackintosh King

Julia Pavliuk

Hunter Daly

Rupert Hornstein

Nicola Braid

Tanmoye Khan

Laurent Arnaud

John Malcolm Moore

Laura Little

Mee Kyung Kim Porter

Rich Woolway

George Neave

Coffee & TV

Rich Martin

Ashnikko 'Worms' by Raman Djafari

Ashnikko_Worms_credits

Tobi Izedomi directs a slick dance promo for BURNS's&nbsp;Can't Let Go.&nbsp;Shot in black and white, the video features a pair of&nbsp;energetic dancers performing an impressive interpretive dance, whilst the camera jumps between unique, unexpected perspectives.&nbsp;Breathtakingly intimate yet ambitious, it's a great concept, and impressively executed.&nbsp;

Shaadow Sefiroth

Paris Crossley

Tobi Izedomi

Andre Wooz

Wow Filmworks

Labi Odebunmi

Will Lyte

Daniel Deighton

Parlophone/warner Bros.

Dance

BURNS 'Can't Let Go' by Tobi Izedomi

Burns-'Can't-Let-Go'-by-Tobi-Izedomi

Toronto-based director Lucas Hrubizna creates a groundbreaking and bewildering&nbsp;vision of a near-death experience for Sad Night Dynamite, courtesy of cutting-edge 'VolCap' technology, to introduce new release Volume II.Hrubizna has directed an interlinked series of five video shorts that takes the pop-electronic duo's fascination with surreal and psychedelic narrative into amazing new territory. It was made possible by access to the Volumetric Capture facilities at Dimension Studios in London - where SND were filmed performed, and effectively transformed into 3D models.Together with 2D plates of the band performance against greenscreen,&nbsp;Hrubizna could use this material to place them with his created CGI worlds without leaving his home studio. It has taken months of work, but the end-result is mind-boggling, as the approach is to make these worlds as harsh, forbidding, uncomfortable&nbsp;and unpredictable as possible - in accordance with the artists' brief.[imgtoken data:1]<blockquote>Each piece is meant to be a mini-fever dream.</blockquote>“SND had imagined a series of pieces taking place within some sort of purgatory - an abstract in-between place where time has dissolved," explains the director. "Having experienced a near-death event, they had seen the visuals of this project somehow reflecting the dreamlike journey from life to the precipice of death and back."I started to think of the ascending levels of Dantés Purgatorio, and loosely re-imagined them as bleak, liminal spaces from the modern world, wherein reality has exploded into harsh, digital fragments."Each piece is meant to be a mini-fever dream that perfectly loops, reflecting the endless sense of time and space in purgatory while also functioning on social media platforms, where looped video playback is standard.”[imgtoken data:2]

Lucas Hrubizna

Rosie Brear

Esteban Gimpelewicz

Jamie Harding

Laura Northover

Beatrice Warren

Annabel Clark Clements

Lauren Webster

Electronic

Sad Night Dynamite 'Volume II' by Lucas Hrubizna

Sad-Night-Dynamite-'Volume-Ii'-by-Lucas-Hrubizna

Dream Inc. directs a&nbsp;poignant promo for indie rock band newfamiliar.Shot within a community in Thailand&nbsp;inhabited by people from all over the world,&nbsp;the film touches on loss and companionship, and conceptually draws a parallel to the structure of the lyrics.&nbsp;Thematically exploring one young woman's experience with loss, the greater narrative is very much open to interpretation, and these lingering questions appear both visually and sonically.The visuals meditate&nbsp;on the power of community, friendship and relationships, and delicately balance&nbsp;a documentary-style aesthetic with lovely cinematography.&nbsp;

dream inc.

May Chucheewa

Amos Le Blanc

Jonathan Dizdarevic

Warner

Indie Rock

newfamiliar 'Here For You' by Dream Inc.

Newfamiliar--'Here-For-You'-by-Dream-Inc.

Claire Arnold's latest video for Ashnikko&nbsp;depicts Ash in three paradisiacal settings while they perform to camera.“I wrote this song pre-pandemic when I was on vacation," Ashnikko has said about&nbsp;Panic Attacks In Paradise. "I had been working really hard, just going going going... When I actually stopped to be with myself and be still, I didn’t know what to do. I was having really horrible mental health problems and I ruined my vacation for myself; so I quite literally had a panic attack in paradise.”

Claire Arnold

Ben Pengilly

Ground Work

Aaron Z. Willson

Anna Butler

Elicia Lotherington

Stefan Yap

Devan Clarke-Sheward

Dan Howe

Massimo Filippi

Ellie Koslowsky

Finn Sullivan

John Allan

Tom Chick

Adam Clarke

Fatima Ouklilane

Butterscotch Post

Warner Music

Jake Whitehouse

Ashnikko 'Panic Attacks In Paradise' by Claire Arnold

Ashnikko-'Panic-Attacks-In-Paradise'-by-Claire-Arnold

Edie Amos directs a joyful celebration of life, in her promo for Sam Ryder's More, featuring celebrated photographer <a href="https://www.instagram.com/derekridgers/" target="_blank">Derek Ridgers</a>.The uplifting promo intertwines Ryder's ebullient performance of the song with a look at Ridgers, a photographer with nearly 50 years experience as a street and portrait photographer, and who made a particular&nbsp;impact chronicling late 20th century&nbsp;underground club culture.Through the video&nbsp;Ridgers&nbsp;takes portraits of a number of strangers,&nbsp;with Amos's filming of the process and the resulting photos forming an important part of the multi-format montage in the video.Toeing the line between documentary and music promo, the video has an overarching message of enjoying life and holding onto all of the best moments with family and friends.[imgtoken data:1]

Edie Amos

Jake Parker

Lowkey Films

Vanessa Mc Donnell

Denny Kaulbach

Fabio Olgiati

Scarlett Gardner

Sam Crook

Katie South

Roby Rowan

Shaquilla Alexander

Nigel Tadyanehondo

Derek Ridgers

Liv West

Sam Ryder 'More' by Edie Amos 

Sam-Ryder--'More'-by-Edie-Amos-

Jamie Whitby takes on a trip to the Psychedelic Views Hotel in his video for Sad Night Dynamite - a hallucinatory POV journey, where logic falters and goats roam free...Whitby references previous SND videos - the ones where they roam around in a stretch limo - and brings a strangeness to proceedings through clever use of visual effects and animation, to enhance the woozy, sleazy atmosphere.

Sam Seager

Commissioner

Videos featuring Sam Seager

2023 (5)

2022 (3)

2021 (13)

2020 (9)

2019 (16)

2018 (10)

2017 (7)

2016 (12)

2015 (18)

2014 (22)

2013 (14)

2012 (6)

2011 (11)

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