James Blake has a Hellish day trying to make content for a jaded social media audience in the mesmerising promo for Thrown Around, directed by The Reids. Opening with a snappy conversation with a social media guru, who tells the artist he needs to up his content game to stay relevant, we see Blake venture out onto the street to record a half-hearted TikTok video - until his phone gets nicked by a bike-riding assailant. From there, things go from bad to worse, and we get to experience this from a hypnotic Snorricam-style rig built by DoP Fraser Mitchell. Elevated by trippy effects and a heavy dose of surrealism, it's a standout visual that also showcases Blake's acting chops, and a surprising facility for comedy. Someone get this man in touch with Netflix right away.And remarkably, the whole project was turned around in less than a week, as Will and Ed Reid explain. "Thrown Around was by far the maddest project we’ve shot to date - from idea sign off to wrap in 6 days, this one was a beast to wrangle and so much fun," say the brother directing team, who have just signed to Anonymous Content. "We will be proud of this one for a while."It wouldn’t have been possible to do it without James himself being so up for it. He gave us incredible amounts of time, energy and humour - you really see that on camera."Also, utilising a new camera rig - the 3rd Person Snorri - as a narrative device was a really special experience - it feels so hard to shoot something in a way that feels different and fresh these days and we pushed hard to do that here which is perhaps what we’re most proud of."

A man experiences time slips as an elusive woman pops in and out of his vision, in Jay Walker's mesmerising promo for Diplo and Sonny Fodera. Playing with themes of sanity, time and the very fabric of reality itself, the video moves at a breakneck speed, as the protagonist tries his best to maintain a sense of normality. DoP Anna Smoroňová uses lasers and strobing light effects to match the frenzied energy of the concept, and intermixes static establishing shots with handheld camerawork and subtle Snorricam footage to reflect the abstract vision.

Director Kris R visualises a wild, hazy night with severe consequences, in the video for Aquilo's Moving On. Featuring actor Nathan Welsh, the video uses clever cinematography - with excellent use of the SnorriCam - to take viewers along for the ride, focused on every facial expression and emotion as the events unfold on screen. Though minimalist in its execution, the visual has an exciting and dynamic style, which is anchored by an incredibly realistic performance from Welsh, and a handful of situations that we have all no doubt experienced on our more drunken nights.