Martyn Thomas directs a thrilling gorefest for his second video for alt-rock band Mould. Thomas's video for Snails follows vocalist Joe Sherrin on the run from his mates - who just so happen to be zombies. Packed full of practical effects, including gushing arteries, breakable glassware and fake flesh, it's a riveting display of undead mayhem.The use of Snorricam and POV also elevates the video, giving viewers an immersive look into the world on-screen. Another creative approach from the director for the Bristol-based threepiece following his video late last year for Chunks. "The main narrative of this video was to have fun with the zombie trope and explore what it would be like to have your mates chase you down, force you to become a zombie and do what you used to do best... party all night!" explains Thomas, who directed the equally visceral Mould video for Chunks late last year. "The visual script was heavily informed by the structure of the song, each scene was written specifically for the verse, chorus, bridge pattern. Sometimes the music is just so strong that as creatives we have to follow its lead, I kinda love that."We wanted to lean into a bit of a Grindhouse look, mixed colour lighting and a strong grainy colour grade, the Snorricam also adding a frantic, almost claustrophobic feeling. We definitely wanted the audience to see all the blood and rotting flesh up close."
Rob Ulitski - 6 days ago