Rob Ulitski - 31st Mar 2020

Kodaline vocalist Steve Garrigan shows life through his perspective, in Mike Baldwin's intimate and canny video for Sometimes. 

Utilising a SnorriCam rig, the camera is focused on Garrigan's face throughout his daily routine, from band practice, drinks in a crowded bar, a walk on London streets, and including the inevitable lower moments that we all suffer from. The focus on his face at all moments is representative of anxiety, and having expectations of who you should be and what you should be doing, because it feels as though someone is always keeping check.

Characteristic of many of Mike Baldwin's videos, this is simple in its concept, but turns out to be a very well-judged visual accompaniment to the powerful lyrics. 

MIKE BALDWIN: 

It's not the lightest bit of kit, but Steve managed to sail through the shoot without getting a hernia.

"There was initial talk in the brief of having a single shot video but I thought it would be great to have a single perspective instead.

"The track is about suffering anxiety in certain situations and I wanted to try and capture that feeling visually. Steve (the singer) was an absolute legend to put up with wearing the SnorriCam rig all day as it wasn't exactly the most comfortable or lightest bit of kit but he managed to sail through the shoot without getting a hernia."

PRO Credits

Credits

DirectorMike Baldwin
ProducerJack Lightfoot
Assistant ProducerEmily Vincent
Production ManagerJames Dearden
1st ADPeter Bromfield
Director of PhotographyArthur Mulhern
Focus PullerNacho Guzman
2nd ACChristopher Jorr
GafferNick Edwards Tombs
Art DirectorZenon Clements
WardrobeElle Fell
Make-upPoppy France
EditorMike Baldwin
ColouristSteffan Perry
Grading companyFramestore
Director's RepresentationCarrie Sutton
CommissionerJane Third
Other creditsSpark: Will Roberts, Ana Krkljus Production Assistant: Louis Catlett Runner: Thao Dinh, Farida Ashour

Rob Ulitski - 31st Mar 2020

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