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Pa Salieu 'T.T.M (The Agenda Live)' by KC Locke

Rob Ulitski - 8th Feb 2021

KC Locke directs an energetic performance video for Pa Salieu, in the first instalment of Apple Music's The Agenda Live.

Pondering upon the question of personal agenda and life goals, Salieu narrates his answer as the visuals dive into a frenetic haze of back-projection and lo-fi textures, giving a dynamic energy to the intro. 

A live performance follows, shot all in one take, as Salieu traverses the industrial landscape, weaving in and out of bold coloured lights. 

KC LOCKE:

I feel blessed to have had the opportunity to bring Pa Salieu’s Agenda story to life. 

"Big up my bro @pa_salieu for sharing this story and inspiring others to allow nothing to touch your spirit. 

With this project I wanted to visualise the meaning of Trap Till Morning, the fatigue of the everyday life and the daily grind.

"I wanted to create the illusion of the world spinning around us while we take a pause…. and listen to PA Salieu’s personal statement and perspective on life from growing up in COV on the frontline, and how his experiences have shaped him into who he is today.

"From this world we transition into a powerful one-take performance, following PA through an underground concrete jungle passing between different worlds showcasing his raw infectious performance energy.

"I feel blessed to have had the opportunity to bring Pa Salieu’s Agenda story to life and launch the new Apple Music Agenda video series, created to shine a strong visual light on rising Black British talent, spanning hip-hop, grime, R&B, Afrobeats, and everything in between.

"Special thanks to everyone involved in bringing this project to life!

"

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Rob Ulitski - 8th Feb 2021

Tags

  • Director's notes
  • Live
  • Performance
  • Special projects
  • Grime
  • drill
  • Agenda
  • Apple Music

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Credits

Production/Creative

Director
KC Locke
Producer
James Cross
Production Company
Swords & Eagles
Executive Producer
Simon Fisher
Executive Producer
Millie Wrench
Production Manager
Alice Pitt-carter
1st AD
Chris Malin

Camera

Director of Photography
Stefan Yap
Focus Puller
Marcus Albertsen
2nd AC
Marti Guiver

Lighting/Grip

Gaffer
Nice Platt

Art

Art Director
Jenny O'Sullivan

Wardrobe

Wardrobe
Holly McDonald

Editorial

Editor
Jamil Shaukat
Editing company
Swords & Eagles

Grading

Colourist
Alex Gregory
Colour grade company
The Mill

Agent

Director's Representation

Commission

Commissioner
Sifi Productions
Label
Warner Music

Misc

Creative Director
TAWBOX

Other credits

Creative Directors

TAWBOX

Rob Ulitski - 8th Feb 2021

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