Gloria 'PTS' by Kinopravda
It's bloody awful out there. But what if someone could rise above, and heal everything, with one social post?
Directing collective Kinopravda's superb video for new Hungarian producer Gloria serves as a satirical take on our lives today that hits home because its not too far from the truth - it's a world addicted to terrifying and falsifying clickbait. But the video also serves as a kind of origin story for Gloria - the alter-ego of Krisztina Dányi.
In this concept created by Luka Kostil from Kinopravda, Dányi tackles our modern malaise head-on figuring out the ultimate message that will counteract all the internet's terrible stuff. And that brings world leaders (present and recent past) and celebrities - brought to life here in some hilarious yet disconcerting deepfakes - into a digital group hug.
With brilliant timing, these quasi-versions of Trump, Putin, Merkel, Kim Jong-un, etc, come at the climax of the video, sliding into each others DMs after some wonderful comic storytelling. And finally, the transcendent Gloria rises from Dányi's exhausted body.
"My heart was broken. I had to create something to believe in because there was nothing left to believe in. I had to create her to heal me," Krisztina Dányi has declared. It could hardly be a more memorable start.
|Director of Photography||Gábor Garai|
|Production Manager||Fanni Verbovszki|
|Art Director||Richard Illés|
|1st AD||Jónás Togay|
|Casting director||Hermina Fátyol|
|Post production company||Umbrella Budapest|
This delightful video for Chicano singer-songwriter Cuco explores the lives and loves of the people in Cuco's neighbourhood in LA - with the help of Mariachi Lindas Mexicanas, an …
The video for Yvein Monq's Twun is the perfect demonstration of the perilous absurdity that is wearing high heel shoes. In this case, some extraordinary ones.
Kinopravda take us through the stages of a relationship in this chic, pleasantly choreographed video for Chet Faker & Marcus Marr's track The Trouble With Us, with …
Maxim Kelly teams up with South London alt-rockers Shame to create a masterful reimagining of archive footage for new single Nigel Hitter.
Carrie Sutton has teamed up with You Are Here to represent the company’s directors for music …
Academy Films have announced the official signing of Ethan + Tom to their directing roster for …
COMPULSORY have announced that writer/director Mitch Kalisa has joined the director's roster, …
Caviar have announced that Maxim Kelly has officially joined the company's roster of directors in …
Stink Films have announced that Netti Hurley will be their latest signing to the director roster …
Blindeye Films have welcomed Blake Claridge to their roster of directors for music videos.