Rob Ulitski - 19th Jan 2021

Chris Ranson directs an impressive live performance video for Labrinth, inspired by the artist's work on the HBO show Euphoria

Taking place in an expansive venue hall, Labrinth performs four tracks in succession, backdropped by a hypnotic LED screen and corruscating laser lights. 

The buzzing energy of the promo is elevated by DoP Stefan Yap's dreamlike cinematography, rotating and gliding through the space with silky smooth precision. 

CHRIS RANSON:

Lab is one of the best performers I’ve ever worked with so directing him on the day was a dream. 

"Having worked with Labrinth and the guys at [agency] Kamp Grizzly before, there was already a really solid understanding of what we all wanted to achieve. Then we worked together to create a concept inspired by the show Euphoria (from which Lab is the Emmy-winning composer) but with our own twist on it. After a few different ideas we settled on the ‘Winter Formal’ approach; a conceptual take on that classic trope.

"Lab is one of the best performers I’ve ever worked with so directing him on the day was a dream. He’s a true artist and wants everything to be perfect so he’s happy to go that extra mile - whether its more takes or letting me haze the life out of him!

"The crew smashed it as well; Jon Stopp, Sarah Jenneson, Tom Kelly to name a few, and of course Stefan Yap, who drives me crazy but lit it beautifully. Lewis Crossfield's grade at Time Based Arts blew me away as well! Thanks again to everyone involved!" 

PRO Credits

Credits

DirectorChris Ranson
ProducerJon Stopp
Production CompanyHype Empire
Executive ProducerMitchel Elsen
Production ManagerKelly Ross
1st ADTom Kelly
Director of PhotographyStefan Yap
Focus PullerMarcus Albertsen
2nd ACCharlie Knight
GafferWill Pope
Art DirectorSarah Jenneson
WardrobeKusi Kubi
Hair & Make-upLauraine Bailey
SteadicamGary Kent
ColouristLewis Crossfield
Grading companyTime Based Arts
Grade ProducerLewes Bridson
Director's RepresentationCarrie Sutton
LabelColumbia Records
Other creditsCLIENT: HBO AGENCY: KAMP GRIZZLY PRODUCER: JEREMY SCHNEIER CREATIVE DIRECTOR: JUSTIN MORRIS MOTION LEAD: FRANKY MARTIN VIDEO PLAYBACK: NAT VALENTI DIT: LIAM LINTONBON RUNNERS: QUEEN BANERBIE, JOSH JACOB ELECTRICIANS: GREG PROBERT / MATTHEW SIMMONS / DAN GOODALL RIGGERS: FRANCIS KING / PAUL SHARP DESK OP: BEN MANSIFIELD CENTRAL EURO SOUND MIXER: ROSS MCGROGGAN CENTRAL EURO SOUND ENGINEER: DARREN CLARK AUDIO PRODUCER: HERMAN KIAFUCA COVID SUPERVISOR: ANDY MILLER / RACHEL PAJACK ART DIRECTOR: DAN KEARNS ART DEPT. ASSIST.:NICK HANCOCK PROP MASTER: JASON BRADLEY CONSTRUCTION MANAGER: FABIAN NYBLOM LED VIDEO TECHNICIAN: MICHAEL KYSCHKY STYLING ASSIST: NICOLE GRAY MEDIC: LUCKY @ LMS VOCAL COACH: ALEXUS RUTH

Rob Ulitski - 19th Jan 2021

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