videoThe Snuts 'Always' by Michael SherringtonMichael Sherrington directs a live performance visual in solidarity with the music community, for The Snuts' new track Always. At the band's request, the video budget was spent on creating a live video for their official release - they felt it was important to not only support their crew, but highlight how vital live music and the respective venues are to our culture. Having collaborated on multiple live projects with this artist, Sherrington wanted to create a piece that elevates the emotion of the track through visual language and lighting. The resulting film more than hits the mark, with a punchy cinematic aesthetic and an intimate honesty and raw energy that viewers have come to expect from the group. “I've worked with the band on previous live projects - including a recent live stream captured in a tall ship on the river Clyde," says Sherrington. "It felt appropriate with the emotion and elegance of the track to move away from the rougher handheld approach, and allow for more fluidity in the study of the band's incredible live performance, and the space where music lives.”
Rob Ulitski - 16th Oct 2020