Loski, Stormzy 'Flavour' by Joao Retorta
Loski and Stormzy are men on a mission - to deliver satisfaction to all sorts of women - in Joao Retorta's thoroughly enjoyable video for Flavour.
They play a couple of delivery men, making a number of drop offs around London to supply their special product. What is it? Well, the clue is very much in the songtitle.
It's a winning concept, which plays to the strengths and the chemistry of Loski and Stormzy, and provides a series of engaging episodes as they service an increasingly upscale clientele.
DoP Harry Wheeler experiments with vibrant lighting and buoyant camerawork to match the steady flow of the track, allowing the charming performances to take focus. And it's a confident step by Joao Retorta into building a narrative around a pair of charismatic artists.
JOAO RETORTA:
My idea started by wanting to make a sort of reverse homage to the Cheech & Chong films.
"I think the most interesting challenge was taking the artists out of their comfort zone in making a video that is heavier on acting and character. It was interesting to work with the guys in that sense, to fully immerse ourselves in the characters and world that we were creating. We asked a lot from them. They are both featured on every scene, almost every shot of the video.
"The idea for the video started as a direct reaction to Stormzy's brief that we were sent by Dan Curwin over a year ago. The brief mentioned that Stormzy wanted to make something about ice cream and flavours, which reminded me of Cheech & Chong's stoner classics. My idea started by wanting to make a sort of reverse homage to the films. Instead of seeing ice cream vendors dealing weed, we see what seems to be something dodgy when in reality is just two guys running an ice cream business.
"That was the starting point of the concept, that was then developed together by myself and Stormzy (aka Floyd Sorietu). As for other inspirations and influences I watched Spike Lee's Clockers a few times whilst prepping the shoot. Fincher was a big one too, even though you can't probably tell it in the final product."
PRO Credits
Credits
Director | Joao Retorta |
Producer | Joel Spencer |
Executive Producer | Jack Newman |
Executive Producer | James Willis |
Production Manager | Beatrice Guistini |
1st AD | Luke Goodrich |
Director of Photography | Harry Wheeler |
Gaffer | Joe Sherno |
Art Director | Ciaran Beale |
Wardrobe | Verity May Lane |
Hair & Make-up | Robyn Rowan |
Editor | Ellie Johnson |
Editing company | Ten Three |
Colourist | Tim Smith |
Commissioner | Kat Catteneo |
Label | RCA Records |
Previous video
Next video
Related Content
Behind The Video: Joao Retorta & Joel Spencer on their 'post-lockdown' video for Prospa
As with many other projects in the past few months, the video for Prospa's Ecstasy (Over & Over) began before lockdown started, and then became caught up in the Covid-19 crisis.
Latest News
Greatcoat Films welcome Zohar Dvir to new animation division Greatcoat Studio
London-based production company Greatcoat Films has launched a new animation, digital and …