Rob Ulitski - 23rd Nov 2020

Loski and Stormzy are men on a mission - to deliver satisfaction to all sorts of women - in Joao Retorta's thoroughly enjoyable video for Flavour.

They play a couple of delivery men, making a number of drop offs around London to supply their special product. What is it? Well, the clue is very much in the songtitle.

It's a winning concept, which plays to the strengths and the chemistry of Loski and Stormzy, and provides a series of engaging episodes as they service an increasingly upscale clientele. 

DoP Harry Wheeler experiments with vibrant lighting and buoyant camerawork to match the steady flow of the track, allowing the charming performances to take focus. And it's a confident step by Joao Retorta into building a narrative around a pair of charismatic artists. 

JOAO RETORTA:

My idea started by wanting to make a sort of reverse homage to the Cheech & Chong films.

"I think the most interesting challenge was taking the artists out of their comfort zone in making a video that is heavier on acting and character. It was interesting to work with the guys in that sense, to fully immerse ourselves in the characters and world that we were creating. We asked a lot from them. They are both featured on every scene, almost every shot of the video.

"The idea for the video started as a direct reaction to Stormzy's brief that we were sent by Dan Curwin over a year ago. The brief mentioned that Stormzy wanted to make something about ice cream and flavours, which reminded me of Cheech & Chong's stoner classics. My idea started by wanting to make a sort of reverse homage to the films. Instead of seeing ice cream vendors dealing weed, we see what seems to be something dodgy when in reality is just two guys running an ice cream business.

"That was the starting point of the concept, that was then developed together by myself and Stormzy (aka Floyd Sorietu). As for other inspirations and influences I watched Spike Lee's Clockers a few times whilst prepping the shoot. Fincher was a big one too, even though you can't probably tell it in the final product."

PRO Credits

Credits

DirectorJoao Retorta
ProducerJoel Spencer
Production CompanyBullion Productions
Executive ProducerJack Newman
Executive ProducerJames Willis
Production ManagerBeatrice Guistini
1st ADLuke Goodrich
Director of PhotographyHarry Wheeler
GafferJoe Sherno
Art DirectorCiaran Beale
WardrobeVerity May Lane
Hair & Make-upRobyn Rowan
EditorEllie Johnson
Editing companyTen Three
ColouristTim Smith
Grading companyCHEAT
VFXNo.8
Director's RepresentationOB Management
CommissionerKat Catteneo
LabelRCA Records

Rob Ulitski - 23rd Nov 2020

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