1st AD

Luke Goodrich

KC Locke directs an explosive&nbsp;promo for M Huncho &amp; Headie One's Warzone.&nbsp;Deep in the trenches, we see the artists perform amongst the chaos of conflict and confrontation, paying no mind to the dangers of the battlefield around them.&nbsp;"When Huncho and team approached me about the Warzone track and the brief of the video feeling like a WW1 movie I was instantly into writing something explosive!," explains Locke.&nbsp;"Being a big fan of 1917, I really wanted to try create a video which had some progressive longer takes with seamless transitions like 1917 but in our own way."The high-octane concept&nbsp;presents an unexpected backdrop for the visuals, and the special effects and quickfire edit keep the project punchy and snappy throughout.&nbsp;"I’m really having fun at the moment combining in camera effects with carefully planned seamless CGI&nbsp;transitions, and world building to make each video I do feel different and new, while always setting creative challenges for the team! This video for us was a showcase of multidisciplinary techniques woven together seamlessly in our own way with a modern take on a WW1 WARZONE." Locke continued.&nbsp;[imgtoken data:1]The location is another key part of the visual, a maze of trenches which create a minacious, cinematic atmosphere.&nbsp;"The location was always going to be the most important thing for this type of creative, once Lewis Nicholson (producer) discovered this amazing location, we knew we had stuck gold and had the perfect backdrop for our video."The art team - lead by Jenny O'Sullivan - did an amazing job on bringing this location to life with so many details and texture along with the SFX team who really came with a bang!"I put a lot of time into prep with a pre-decided scene layout &amp; structure for the video. I left important pockets in the edit in particular scenes for Jamil Shaukat (editor) to really shine and bring out the performance and musicality of the edit, which as a result gives a really interesting and progressive feel to the video between scenes. Some scenes breath while the choreography of explosions, SFX&nbsp;and camera moves live, while other scenes are cut together quicker and seamlessly showcasing the artists performance and story."This musicality we tried to carry across every scene of the video - for example bombs exploding on certain bass and beats within the song, to CGI transitions linked to lyrics and gun fire on adlibs which I feel really help immerse you in the video."[imgtoken data:2]

United Kingdom

Jenny O’Sullivan

Charlie Morris

Ruby Diamond

KC Locke

Lewis Nicholson

Marisa Garner Associates

Swords & Eagles

Berni Shaw

Noha Hussein

Nick Platt

Matthew Emvin Taylor

Marisa Garner

Ella Taylor-Palfrey

Louis Vella

Billy Davey

Jamil Shaukat

Alex Gregory

No.8

Lmntlefx

Armoury FX

M Huncho & Headie One 'Warzone' by KC Locke

M-Huncho-&-Headie-One-'Warzone'-by-Kc-Locke

KC Locke takes his motion-control ambitions to the next level, in the dreamy promo for Lola Young's So Sorry.&nbsp;In a conventional greasy spoon caff - the ominously-named&nbsp;Cruel Cafe -&nbsp;we find&nbsp;Lola Young playing a variety of different characters, on both sides of the counter, in an interweaving tapestry of narratives and slick camera moves.&nbsp;Technically advanced and head-spinningly complex, the video is anchored by the artist's down to earth performance style and authentic interpretation of each character she inhabits.&nbsp;It's another innovative promo for KC Locke and team, whose collaboration with Manchester-based G6 Moco has taken things up a notch once again.[imgtoken data:1]"After experimenting with motion control in 2021 across various projects I had been waiting for the opportunity to use motion control with a full track system," explains Locke. "We designed this concept with that in mind and wanted to create a video which allowed our camera to move around a set freely while telling a visual story."I've wanted to work with Lola Young for a while now and this was the perfect project to link up on. Lola was a pleasure to create with and I feel like we made something great here. The song So Sorry&nbsp;had this feeling of different personalities [so] after pitching the concept of multiple Lolas in her own End Of The F*cking World-style cafe, we got to work on bringing this to life.[imgtoken data:2]"Between Christmas and New Year's Eve when traveling to Thailand for our holiday, myself and Jenny O’Sullivan (production designer) spent many hours planning and discussing the creative and building a world for Lola. While I spent&nbsp;hours planning out each and every second of the motion control moments, Jenny spent equal time designing Cruel Cafe&nbsp;from the ground up while working remote with her art and set building teams."Once I had the whole video mapped out on paper, Andy Rider (G6 MOCO) then began to pre-vis the entire video for us. G6 MOCO’s dedication and attention to detail really helped in this process of really understanding what I had envisioned."The set construction came together beautifully along with the lighting direction by Stefan Yap (DOP) and Nick Platt (gaffer and Drop City owner) - the set really felt like a real cafe and gave the perfect backdrop for Lola to bring these characters to life."

John Hassay

Stefan Yap

Ella Taylor Palfrey

Danny Usman

Martin Welsby

Jenny O'Sullivan

Alexandra Green

Richard Sloan

Sasha O'Neill

Alex Price

Lmntl Fx

Island Records

G6 Moco

Lola Young 'So Sorry' by KC Locke

Lola-Young-'So-Sorry'-by-Kc-Locke

KC Locke brings Jamaican reggae star&nbsp;Koffee to Manchester for an amazing high-speed adrenalin&nbsp;rush.The video sees Koffee performing Pull Up, the lead-off single from her new album, while hanging from a high-performance car, speeding and drifting around a container base. But topping even those spectacular shots is the final sequence with Koffee sitting on the boot of a car as it speeds down a deserted stretch of motorway.KC Locke says the idea was designed to demonstrate the artist's love for fast cars, and every shot clearly shows that Koffee is doing her own stunts on this - captured with considerable skill by Locke and crew in the following camera vehicle.&nbsp;[imgtoken data:1]"Shooting this video in Manchester means a lot to me and the whole Swords &amp; Eagles team," says Locke. "Being big fans of Koffee it was an honour to welcome her from Jamaica and shoot in our home city of the north."It was great working with her, and for the record Koffee does her own stunts!" he confirms."Hats off to [producer] Lewis Nicholson&nbsp;who pulled this logistical challenge together. I knew my treatment was ambitious but Lewis managed shut a container base for us&nbsp;- and close down an entire motorway, with Koffee sat on the back of a drift car. We are very proud to start the year with this!"

Leerana Roberts

Ollie Bingham

Lewis Evers

Rebekah Lockwood

Hannah Sorcha

Lisa Foo

Columbia Records

Reggae

Koffee 'Pull Up' by KC Locke

Koffee-'Pull-Up'-by-Kc-Locke

Rodrigo Inada directs Put It On Your Face!! - an all-singing, all-dancing extravaganza created for Swedish lifestyle brand&nbsp;Byredo andVogue Italia,&nbsp;with original music by Danny Harle and Isamaya Ffrench.Featuring Ffrench with members of the&nbsp;Theo Adams Company - with Adams acting as performance director -&nbsp;this&nbsp;centres around the power of makeup, in particular the new line of makeup that Ffrench has developed with Byredo.&nbsp;Highly theatrical and dripping with slick styling and, of course,&nbsp;flawless makeup by Ffrench herself, the fashion film blends a number of different aesthetics and an eccentric sense of anachronism, to create something daring, original and collaborative.&nbsp;

Rodrigo Inada

Chris Murdoch

Prettybird

Juliette Larthe

Joel Honeywell

Deniz Yildiz

Montgomery Smith

Peter Bishop

Alice Kirkpatrick

Matthew Josephs

Ali Pirzadeh

Isamaya Frrench

Mah Ferraz

Cut + Run La

Luke Morrison

Electric Theatre Collective

Masumi Saito

Ed Marler

Theo Adams

Experimental

Theatrical

Isamaya Ffrench X Danny Harle 'Put It On Your Face!!' by Rodrigo Inada

Isamaya-Ffrench-X-Danny-Harle-'Put-It-On-Your-Face!!'-by-Rodrigo-Inada

KC Locke directs an impressive doc-style video in multiple formats, including photography, for his latest collaboration with Meekz.&nbsp;The video for More Money is an aspirational, biographical look at the artist and the life he leads, captured in an energetic fashion.&nbsp;Cutting between bouncy&nbsp;vignettes and stark black and white photography, the video is fluid and dynamic, and moves at a breakneck pace.Covering plenty of ground in the three and a half minute runtime, we see Meekz at a performance, throwing money into the crowd, before buying kids gifts to give back to his community - as well as chilling in the back of a luxury vehicle with a huge bottle of bubbly.[imgtoken data:1]"We decided to show a real documentary-feel through the use of photography," says Locke.&nbsp;"Which helps give people more of an insight into who Meekz is, the areas he’s from and the people around him - from performing at a show to collecting money and giving back to young children, buying them motorbikes to play with."The song is an anthem to inspire people no matter the circumstances to go out and achieve. Whether you're motivated by money, achievement, love or family everyone can relate to the hustle and making a path for yourself."&nbsp;

Arran Green

Sean Lomax

Mo Dukali

Grime

Meekz 'More Money' by KC Locke

Meekz-'More-Money'-by-Kc-Locke

KC Locke brings some iconic symbols of luxury living to a warehouse setting, adorning the performances of Raye, Russ Millions and wewantwraiths for production team Da Beatfreakz's Money Calling.As usual Locke gets excellent performances from the featured artists through a variety of punchy set-ups, but its Raye who stands out, adding charisma and glamour to the proceedings. It's one of the best of her many music video appearances.[imgtoken data:1]&nbsp;&nbsp;&nbsp;"Da Beatfreakz, known for their big collab tracks, really did something special with this one," says Locke. "Working with Raye on this project was a great opportunity to give a contrast of femininity energy and dark beauty to a usually male-dominated drill genre of music. Raye is a natural performer and I feel together we really brought something special to the table."This is a great example of building relationships with artists and making the most of a shoot. Though the concept was simple I wanted the artists individual performances to stand out in their own unique way and feel crafted,raw and powerful."

Chris Steel

Dan Jenner

Dan Miller

Nayaab Tania

Lauren Groves

Olly Fisk

Hashi Adbulkadir

drill

Da Beatfreakz ft Raye, Russ Millions & wewantwraiths 'Money Calling' by KC Locke

Da-Beatfreakzft-Raye,-Russ-Millions-&-Wewantwraiths-'Money-Calling'-by-Kc-Locke

KC Locke is back with an exhilarating promo for Pa Salieu and regular collaborator Aitch.&nbsp;The video for Bad boasts a whirlwind of stimulating visual imagery, with top-notch performances and glossy set design taking focus throughout.&nbsp;The pairing of the artists is a match made in heaven - on both the track and the video - and the playful performances paired with slick choreography - by Yin Yang Twinz - amp up the energy to new heights.&nbsp;[imgtoken data:1]

Lee Symington

Rebecca Lockwood

Hammah Sorcha

Yin Yang Twinz

Fawaz Al-jabban

Warner Music

Cora Delaney

Holly MacDonald

Pa Salieu ft Aitch 'Bad' by KC Locke

Pa-Salieu-Ft-Aitch-'Bad'-by-Kc-Locke

JLS are back! And to emphasise the significance of the comeback of this hugely popular singing group - who had their original heyday in the early Noughties - Ian Roderick Gray has the band travel through time, to indicate that&nbsp;they rate up with the great singing groups of all.&nbsp;Gray takes us on a journey through the history of pop, with JLS performing their comeback single Eternal Love as performing on TV at different points along a timeline, from the Sixties to the present day, via the Seventies and MTV-era Nineties.&nbsp;Each era is recreated with admirable attention to detail - particularly in the style and quality of the TV coverage - and this really works in order to make its bigger point about the timeless appeal of JLS - who indeed look and sound in fine fettle.&nbsp;[imgtoken data:1]

Ian Roderick Gray

Emily Vincent

Blindeye Films

Jack Lightfoot

Nacho Guzman

Lea Aubigne

Steve Cameron

Zenon Clements

Georgia

Kai Sawyerr

Nadia Altinbas

CHEAT

Louis Catlett

Carrie Sutton

JLS 'Eternal Love' by Ian Roderick Gray

Jls-'Eternal-Love'-by-Ian-Roderick-Gray

Alewya leads a pulsating underground rave in Simon Lane's atmospheric performance vid for the singer-songwriter's Spirit_X.With Alewya tapping into the spiritual aspect of dance music, Lane creates an exciting spectacle from the judicious use of lighting, art direction, supporting cast and editing, in the rarely explored tunnels under London. Most importantly, the focus is on the stunning presence&nbsp;of Alewya herself.“This song was written from a presence and understanding of my flow state and how many things can come to me when I’m dancing this dance as crazy as it might be," states Alewya. "This is my absolute power and one to be reckoned with. It’s human, ancestral and it’s very wild.”

Simon Lane

Poppy Ashton

Forever

Sasha Nixon

Jake Gabbay

James Hills

Jonny Boomer

Lee Trigg

Shamara Roper

Luz Giraldo

Vlad Barin

Thea Dagnaud

Natalia Maus

Because

Beau Pritchard James

Aimee Meek

Dance

Alewya 'Spirit_X' by Simon Lane 

Alewya--'Spirit_x'-by-Simon-Lane-

Sophia Ray teams up with Mabel and Maverick Media to celebrate 25 years of Pokémon, in the whimsical promo for Take It Home.Shot at the prestigious Savoy Hotel in London, the video features Mabel in a fantastical journey where she encounters the beloved Pikachu and Jigglypuff, two of the most iconic characters in the Pokémon universe.&nbsp;Dripping in ethereal styling and&nbsp;weaving her way through a magical dreamworld, Mabel is at home in the bold concept - and who couldn't fall in love with the VFX work on the iconic characters?&nbsp;

Sophia Ray

Mayling Wong

Partizan

Charlie Scannell

Nick Morris

Karl Hui

Marcia Sousa

Greg Krzeszowiec

Thomas Bird

Hamish Wirgman

Rio Sreedharan

Nikki Wolff

Sam Allen

Homespun

Jonny Thorpe

Glassworks

Maverick Media

Mouthpiece

Polydor

Mariamu Fundi

B.art

Mabel X Pokèmon 'Take It Home' by Sophia Ray

Mabel-X-Pokèmon-'Take-It-Home'-by-Sophia-Ray

Ollie Wolf collabs with People Just Do Nothing stars Kurupt FM in the shimmery promo for Summertime, featuring Craig David.&nbsp;Reimagining Miami with a South London vibe, Wolf shows the&nbsp;boys 'poolside', before revealing it's all green screen trickery in a car showroom forecourt&nbsp;that's making the magic.&nbsp;Featuring a tongue-in-cheek narrative and plenty of space for the guys to stretch their comedy chops, it's a video tailor-made for summer vibes, and a brilliant follow up to <a href="https://www.promonews.tv/videos/2017/04/03/kurupt-fm-ft-ed-sheeran-comic-relief-ben-ross/47126">Kurupt FM and Bullion's Comic Relief collab back in 2017.</a>“It felt very Kurupt and luckily, the boys agreed," explains Ollie Wolf.&nbsp;"As a huge fan of the show, it was a joy to film especially, the car salesman scene; he nailed it and it still gets me every time.”[imgtoken data:1] &nbsp;

Ollie Wolf

Oli Falcon

Bullion Productions

Guy Fuhrer

Hamish Anderson

Owain Morgan

Fin Sullivan

Coline Bach

Matt Nee

Metal Edit

Tim Smith

Carla Thomas

Puneet Aggarwal

Craig David

Kurupt FM

OB Management

Daisy Deane

Emma Garrett

Dubstep

Kurupt FM ft Craig David 'Summertime' by Ollie Wolf

Kurupt-Fm-Ft.-Craig-David-'-Summertime'-by-Ollie-Wolf

Chloe Hayward pays homage to iconic director&nbsp;Michel Gondry in her roller skating extravaganza&nbsp;for Public Service Broadcasting.&nbsp;Creating a visual dichotomy from the first frame, the contrast of dizzyingly vibrant costumes and gloomy post-industrial backdrops takes viewers on a hallucinatory trip through a choreographed fever dream.Evoking memories of classic Chemical Brothers&nbsp;and&nbsp;New Order&nbsp;promos, Hayward experiments with movement and colour,&nbsp;intermittently surreal and mesmerising with masterful flair.&nbsp;The video is an anachronistic dream that leaves an immediate impression - and a burning desire to hit the repeat button.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Luke Goodrich

1st AD

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