Lola Young 'Blind Love' by The Rest
A failed relationship is studied in reverse in The Rest's emotional video for Lola Young's Blind Love.
Hauntingly sombre, the visual opens with a car being crushed at a yard, with Young looking on through teary eyes. Each scene is then presented as a reverse narrative, exploring bittersweet memories of love and loss that reflect the track's heartbreaking lyrics.
Utilising lingering camera movements and minimalist art direction to keep the focus on the unravelling story, Young's emotional yet understated performance is the heart of the concept. Intimate and personal, the repetitive use of the car as a location creates an emotional anchor to the project, representing all of Young's unfinished business with the relationship, and ultimately her need to let go and move on.
ALEX from THE REST:
It was important to me for Lola’s performance to not be too melodramatic or over the top.
"Blind Love is this bittersweet reflective song about a failed relationship and the video is very much inspired by that, but I wanted it to end on a hopeful note.
"So I took a reverse narrative approach and started the video with the sadder dramatic moments like the crushing of the car and the apparent distance between them figuratively and physically, to then have things get warmer and more intimate as the music swells up towards the end.
"It was important to me for Lola’s performance to not be too melodramatic or over the top. She got into it and was very impressed. The parts where she needed to act seemed to come naturally to her, the shot of her crying at the top of the video was a perfect first take!"
|Production Company||Pulse Films|
|Executive Producer||Rik Green|
|Production Manager||Rachel Bashford|
|1st AD||Luke Goodrich|
|Director of Photography||Sam Meyer|
|Focus Puller||Louis Vella|
|2nd AC||Max Smith|
|Art Director||Ben Garcia Hughes|
|Post production company||Glassworks|
|Other credits||PRODUCTION MANAGER: RACHEL BASHFORD PRODUCTION ASSISTANT: MATTHEW SERAFINI PRODUCTION RUNNER: SUJON AHMED RUNNER: JOSHUA SWANSON RUNNER: ALICE HAYLES CAMERA TRAINEE: ESTER EDUSI GRIP: STEVE WELLS GRIP TRAINEE: CARLOS VERLA DIT ELLIOT CHYI GAFFER: AMIR MOURFI STYLIST ASSISTANT: KIT RIMMER CAR DRIVER: RORY CARTER|
Miss eating out? You may miss it a bit less after watching the latest slowthai epic by The Rest.
Directing duo THE REST have signed to Pulse Films for global representation, the announcement being timed to coincide with the release of their video for London rapper slowthai, who rises from his …
slowthai is on edge in The Rest's stripped-back promo for adhd.
A classic band road trip descends into a night of kidnapping and burglary, in The Rest's adrenaline-fuelled promo for Beabadoobee.
Tributes have been pouring in on social media following the tragic news that Luke Biggins, …
Anna Valley, provider of advanced and integrated audio-visual technology to the broadcast, …
LEAP, longstanding partners of the UK Music Video Awards, have announced that they are …
Danny Herman has become the new Head of Music Videos at FRIEND, replacing Luke Tierney.
Cinelab Film & Digital are the latest company to partner with the UK Music Video Awards, with …
The new episode of The Promonews Podcast: Talking Music Videos - our series of …