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Shame 'Water In The Well' by Pedro Takahashi

Rob Ulitski - 19th Nov 2020

Pedro Takahashi experiments with multiple visual formats in his punchy promo for Shame. 

Opening in the middle of a field - like many great videos do - Takahashi plays with match-cuts and lo-fi textures to create a maximalist aesthetic, gradually building in pace as the video progresses.  

Mirroring the dichotomy of isolation and overexposure that is omnipresent in modern society, the group's spontaneous performance setups are intercut with a barrage of snapshots, depicting our obsession with technology and its effects upon us.

"I decided to explore how it is possible to be physically present yet simultaneously in multiple locations at the same time," says Pedro Takahashi. "The internet and our phones mean we are always hooked up to a global network, allowing us to be connected to people and places all over the world. It is becoming increasingly difficult for us to switch off and exist solely in the here and now. I wanted to take these ideas and have fun with them - whilst allowing the band’s inimitable energy and charisma to take centre stage."

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Rob Ulitski - 19th Nov 2020

Tags

  • Performance
  • VFX
  • Alternative Rock
  • post punk
  • Lo-fi
  • Indie

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Credits

Production/Creative

Director
Producer
Natalie Roloff
Production Company
Executive Producer
Natalie Vrandich
1st AD
Shay Khelifa

Camera

Director of Photography
Luke C Harper
Focus Puller
Sam Johnson
2nd AC
Maggie Stanaszek

Lighting/Grip

Gaffer
Simona Pranulyté

Editorial

Editor

Grading

Colourist
Connor Coolbear
Colour grade company

Commission

Label
Dead Oceans

Other credits

Music Video Rep

André Reid-McKinley

B-Cam

Ben Hector

Key Grip

Dan Huntley

Runner

Bradley Baterip

Covid Supervisor

Tera Pechmannova

Rob Ulitski - 19th Nov 2020

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