Seth Lloyd directs a mesmerising promo for Manchester-based indie-rock outfit DEAFDEAFDEAF.The video for Totally In Love depicts a relationship between a masked couple, who dress in tatters and live in a crumbling derelict home. Interspersed with candid, frantic performance shots, the video follows this couple as they struggle to communicate, fighting against each other's needs until they can find some common ground. "The song paints love as it is; wild, unpredictable and intense... The music video reflects this," says director Seth Lloyd.

Ja Humby explores the lengths some bands will go to for success, in this rip-roaring satire on the modern day music biz for shame. The video for Fingers Of Steel reveals the 'truth' behind the group's hype... it's the work of evil genius front-man Charlie Steen, who has forcefully enlisted his bandmates in a click farm operation generating fake likes and comments on their own social media posts. Steen plays the villainous role to perfection, bare-chested and manic throughout, as self-obsessed as he is demanding, as he bullies his bandmates into submission. And their musical instruments go unplayed as they churn increasingly outlandish comments online. Blending narrative with glitchy animation and a 90's thriller-esque colour scheme, the video is sharp, funny and works really well with the track - remarkably it was apparently turned around in a week - and Steen's hip thrusting will stay in your mind long after watching... It also represents a triumphant reunion between the band and Ja Humby, who worked together on the faux doc and live performance film, Live In The Flesh for the director's Molten Jets project."Conceived and delivered in one week with very little sleep, the frontman was somehow more narcissistic off-camera than he is on it - humping thin air between barrages of punches," claims Humby. "His hips would spasm when he caught himself in the mirror, despite the tantrum-induced snot bubbles no one dared to point out."Huge thank you to everyone involved in this brutally honest depiction of a modern band’s struggle for fame."

Pedro Takahashi experiments with multiple visual formats in his punchy promo for Shame. Opening in the middle of a field - like many great videos do - Takahashi plays with match-cuts and lo-fi textures to create a maximalist aesthetic, gradually building in pace as the video progresses. Mirroring the dichotomy of isolation and overexposure that is omnipresent in modern society, the group's spontaneous performance setups are intercut with a barrage of snapshots, depicting our obsession with technology and its effects upon us."I decided to explore how it is possible to be physically present yet simultaneously in multiple locations at the same time," says Pedro Takahashi. "The internet and our phones mean we are always hooked up to a global network, allowing us to be connected to people and places all over the world. It is becoming increasingly difficult for us to switch off and exist solely in the here and now. I wanted to take these ideas and have fun with them - whilst allowing the band’s inimitable energy and charisma to take centre stage."