Rob Ulitski - 12th Aug 2020

Charlotte Rutherford takes us back to the future in the wondrous video for Ashnikko's Daisy. 

Teaming up with Beats headphones and the TikTok community, Ashnikko launched the #BeatsDaisyChallenge, inviting users on the platform to submit footage to potentially be part of the official visual.

Responding to the colours Glacier Blue, Spring Yellow, Cloud Pink and Lava Red - the colours of the new PowerbeatsPro headphones - the response was phenomenal, and you'll notice a range of striking looks in the backgrounds of the various setups. 

The video itself also takes its cue from the colour options, bouncing back and forth between hyperstylised vignettes, overflowing with vibrance and sass. Paying homage to early 2000's retrofuturism, the props and styling sees Charlotte Rutherford putting her stamp on Ashnikko's striking, fearless persona, and the VFX environments fall somewhere between Crazytown's Butterfly and Gaga's latest album cover.  

There is no stopping Ashnikko now. 


DirectorCharlotte Rutherford
ProducerSebastian Baudains
Production CompanyCreative Blood
Director of PhotographyAlex Allgood
Art DirectorHannah Meachin
WardrobeBrett Alan Nelson
EditorMaxim Young
Editing companyGorilla

Rob Ulitski - 12th Aug 2020

Related Content


Little Mix 'Bounce Back' by Charlotte Rutherford

Charlotte Rutherhood invites you to a party in the dollhouse. Little Mix’s latest video is a throwback to doll commercials of the nineties and early noughties - for this interpolation …

Ned Botwood - 19th June 2019


ANTIBOY 'Dream' by Charlotte Rutherford

Harry Hains' family is keeping the legacy of their late son alive with ANTIBOY, the American Horror Story actor's musical project that puts forth a 'genderless transhuman' in order to encourage …

Rob Ulitski - 8 months ago

Latest News