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Mathilda Homer 'I Hate That I Love You So Little' by Lu

Rob Ulitski - 11th Aug 2020

Lu directs a charming, visually inventive promo for singer-songwriter Mathilda Homer's I Hate That I Love You So Little. 

Soft and ethereal, the visual has a fashion edge and a handful of subtle visual effects to elevate the minimalist concept.

Multiple Mathildas appear in farmland countryside - a mixture of crops, wild flowers and the occasional looming electric pylon - lending the video a hazy, faintly magical atmosphere.

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Rob Ulitski - 11th Aug 2020

Tags

  • Performance
  • Alternative
  • Indie
  • Nature
  • otherworldly
  • ethereal
  • VFX

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Credits

Production/Creative

Director
Lu
Producer
Melissa Giles
Production Company
Executive Producer
Ben Falk

Camera

Director of Photography
Ruaraid Achilleos

Wardrobe

Make-up
Lucy Pearson
Wardrobe
Chloe Griffin

Editorial

Editor
Amy Dang
Editing company

Grading

Colourist
Tim Smith
Colour grade company

Agent

Director's Representation
OB Management

Commission

Commissioner
Kat Catteneo
Label
Sony Music

Rob Ulitski - 11th Aug 2020

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