Rob Ulitski - 11th Aug 2020

Lu directs a charming, visually inventive promo for singer-songwriter Mathilda Homer's I Hate That I Love You So Little. 

Soft and ethereal, the visual has a fashion edge and a handful of subtle visual effects to elevate the minimalist concept.

Multiple Mathildas appear in farmland countryside - a mixture of crops, wild flowers and the occasional looming electric pylon - lending the video a hazy, faintly magical atmosphere.

PRO Credits


ProducerMelissa Giles
Production CompanyOdelay Films
Executive ProducerBen Falk
Director of PhotographyRuaraid Achilleos
WardrobeChloe Griffin
Make-upLucy Pearson
EditorAmy Dang
Editing companyOdelay Films
ColouristTim Smith
Grading companyCHEAT
Director's RepresentationOB Management
CommissionerKat Catteneo
LabelSony Music

Rob Ulitski - 11th Aug 2020

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