Grime videos don't usually get labelled as being charming, but Labi Odebunmi's video for Unknown T deserves that description.
The video for Throwback taps into the nostalgic theme of the song, with T reminiscing about growing up in Hackney, East London, back in the day.
It's all sparked off when a puzzled young relative of his finds his very old Sony Erickson phone. Then we head back to 2003, with T as a primary school age kid, messing around with his mates on the bus, having his first crush. Then it's later on, in 2009, when he's a more streetwise teenager.
The 'period detail' is very good, with lots of Noughties-generation cultural touches. It's also nicely shot by Arran Green, employing different ratios to establish the different time periods. Clearly a lot of heart, soul and smart production work has gone into this. Very good work by director Labi and his team.
| Focus Puller | Marcus Albertsen |
| Director | Labi Odebunmi |
| Production Company | Elixir Pictures |
| Executive Producer | Mouktar Mohammed |
| Production Manager | Keryn Mae |
| 1st AD | Steven Eniraiyetan |
| Director of Photography | Arran Green |
| Producer | Linah Bensadok |
| 2nd AC | Joshua Dadson |
| Gaffer | Aram |
| Make-up | Hana Cashmere |
| Editor | Wow Filmworks |
| Colourist | Ruth Wardell |
| Grading company | Electric Theatre Company |
| Label | Island Records |
| Other credits | Loader - Jack Pulmridge 2nd Ad - Daniel Aremu 3rd AD - Jake River Parker SteadiCam - Beau James Stylist - Nayaab Tania Production Assistant - Roxanne Tabatabay Production Assistant - Chris Phouphoullides |
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