David Knight - 22nd Nov 2018

Felix Brady's video for disco-punk collective 10Lec6, is a singular, mindbending story of human obsession. In a dystopian future world, a sole worker is driven to extract apparently valuable beads of metal, for some mysterious, possibly spiritual purpose.

It's wildly experimental, intense, visually engrossing and entirely in keeping with the deeply unconventional, swirling sounds of 10Lec6's track Ayong Ya Yop. It was shot over the course of several days in Kazakhstan - quite a challenge for Brady, who hadn't shot outside of the UK before. And the result is outstanding.


"This track did not conform to traditional patterns of musical pace. Its form was constantly changing, from deep moaning bass synths to Afro-induced metallica - it was truly entrancing, and almost schizophrenic as it unfolded. As a result it gave me gaps and tonal changes that offered a huge opportunity for an experimental visual. These paradoxical motifs inspired me to create the story of a central conflicted character within a dystopian future world.

"Everything I had ever shot up until then had been UK based and set within a relatively normal backdrop so it was exciting to create a world outside of that. I wanted to make an unforgiving world that didn't care about the protagonist. Kazakhstan with its arid landscapes was perfect for this, it's also provided our incredible lead who despite not speaking a word of English carried the role perfectly.

"This was truly a blood, sweat and tears job. We had limited crew and resources, and only one week to recce and shoot. From reloading 35mm film in blizzard conditions to meandering our way past wild bulls in Almaty’s largest landfill, and accidentally flying our drones in government-restricted areas to eating horse meat; it was all a truly remarkable experience which I will never forget.

"The final film is there to be experienced like a short film. Despite not knowing where he was or where he's going I want the audience to come up with their own compelling explanations."

Watch '10lec6 'Ayong Ya Yop' by Felix Brady' here

PRO Credits


DirectorFelix Brady
ProducerMartha McGuirk
Production CompanyStink Films
Executive ProducerKatie Lambert
Director of PhotographyIsaac Eastgate
EditorFelix Brady
ColouristJoseph Bicknall
Grading companyCHEAT
VFXFelix Brady
Director's RepresentationHands London
CommissionerGreg Panteix
LabelEd Banger
Other creditsService Company : Anykey Executive Producer - Kirill Roschin Producer - Yerkebulan Kurishbayev Talent Agency - Cast.kz Actor - Zharylkassynuly Yerzhan Location Manager - Abdulkhakov Rustamjyon Camera Unit - Stanislav Samoilov Drone Op - Oleg Grechihin Sound Design - Jack Patterson @Wave Studios Thanks To Arri Rental And Harriet Cannon Cinelab London Andy Hudson Aarti Mahani Paul Dean

David Knight - 22nd Nov 2018

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