Welcome to the new version of Promonews. Your feedback will help us to improve it.

Promo News - 1st Nov 2018

A surprise performance by Ray Blk for her mother in their local church, becomes a tribute to motherhood in general in Joshua Neale's lovely video for Mama.

As well as documenting the performance at Rye Chapel in Peckham, south east London - which ends with Ray's mum getting some time on the mic - Neale also captures moments with a range of mothers from the area in their homes, doing what mums do, cleverly worked through the main event by editor Max Windows.

Uplifting, emotional stuff, and very good work by everyone concerned.


"I love the track because it manages to be both intensely personal and honest but still uplifting and celebratory. It feels contemporary, unique to Ray but also kind of classic.

"I wanted to reflect that in the video both in tone and look. I wanted to make a film that came from the same place as Ray and felt specific to her and her Mum. So the idea was that Ray would perform the track directly to her Mum in a church in South East London. Ray used to sing in church choirs growing up and the church is a huge part her Mum’s life and beliefs. We wanted it to be like the kind of services they would have experienced together so cast real church goers to be part of the congregation and set it up like a service.

"The plan was that her Mum wouldn't know that Ray would be performing the song to her until it was happening so there would be that genuine, heartfelt emotion both in Ray’s performance and her Mum’s reaction. It was kind of scary and exciting not knowing how she would react but we did everything possible to protect that genuine moment and make sure we captured it. It felt pretty special to witness the emotion and connection between the two of them.

"Of course while very personal to Ray and her upbringing you can interpret the song as a celebration of Mothers everywhere. Their sacrifices, everyday hardships, their unquestioning and special love. So we street cast real Mums from SE London and took a very small crew into their real homes to capture intimate moments between the Mothers and their Children. It was quite amazing how they opened their lives to us. Visually we wanted these moments to have a more evocative, poetic feel but still be grounded in authenticity. I think the DoP Joe Cook did a beautiful job. I like that these moments makes the film more universal in it’s emotion and hopefully relatable."


DirectorJoshua Neale
ProducerJamie Silk
ProducerEmily Lucienne
Production CompanySmuggler
Director of PhotographyJoe Cook
Camera operatorTom Goudsmit
GafferSeth Crosby
Art DirectorJames Soldan
WardrobeNikki Ranger
Hair & Make-upLauren Palmer
EditorMax Windows
Editing companyHomespun
ColouristJoseph Bicknell
Grading companyCHEAT
Director's RepresentationOB Management
CommissionerCaroline Clayton
Other creditsIdea: Emily Lucienne And Joshua Neale Street Casting: Emily Lucienne, Amber Felix And Irene Waireri

Promo News - 1st Nov 2018

Related Content


Nas 'Nasir - The Film' by Rohan Blair-Mangat

Legendary rapper Nas addresses the reality of life in the USA for African-Americans today in Rohan Blair-Mangat's powerful 16 minute film showcasing several tracks from the …

David Knight - 13 days ago

Latest News


Locky signs to Kode Media

Irish director Locky - aka Lochlainn McKenna - has joined the roster at Kode Media in London for representation for music videos.The director of music videos for Daithí, 1000 Beasts, …

Promo News - 2 days ago


Huse Monfaradi joins Kode Media

Huse Monfaradi has joined the directors' roster at Kode Media for representation on music videos and commercials in the UK.Having started his career at MTV in the mid 90’s working …

Promo News - 12 days ago


Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 1 month ago