Ray Blk 'Mama' by Joshua Neale
A surprise performance by Ray Blk for her mother in their local church, becomes a tribute to motherhood in general in Joshua Neale's lovely video for Mama.
As well as documenting the performance at Rye Chapel in Peckham, south east London - which ends with Ray's mum getting some time on the mic - Neale also captures moments with a range of mothers from the area in their homes, doing what mums do, cleverly worked through the main event by editor Max Windows.
Uplifting, emotional stuff, and very good work by everyone concerned.
"I love the track because it manages to be both intensely personal and honest but still uplifting and celebratory. It feels contemporary, unique to Ray but also kind of classic.
"I wanted to reflect that in the video both in tone and look. I wanted to make a film that came from the same place as Ray and felt specific to her and her Mum. So the idea was that Ray would perform the track directly to her Mum in a church in South East London. Ray used to sing in church choirs growing up and the church is a huge part her Mum’s life and beliefs. We wanted it to be like the kind of services they would have experienced together so cast real church goers to be part of the congregation and set it up like a service.
"The plan was that her Mum wouldn't know that Ray would be performing the song to her until it was happening so there would be that genuine, heartfelt emotion both in Ray’s performance and her Mum’s reaction. It was kind of scary and exciting not knowing how she would react but we did everything possible to protect that genuine moment and make sure we captured it. It felt pretty special to witness the emotion and connection between the two of them.
"Of course while very personal to Ray and her upbringing you can interpret the song as a celebration of Mothers everywhere. Their sacrifices, everyday hardships, their unquestioning and special love. So we street cast real Mums from SE London and took a very small crew into their real homes to capture intimate moments between the Mothers and their Children. It was quite amazing how they opened their lives to us. Visually we wanted these moments to have a more evocative, poetic feel but still be grounded in authenticity. I think the DoP Joe Cook did a beautiful job. I like that these moments makes the film more universal in it’s emotion and hopefully relatable."
|Director of Photography||Joe Cook|
|Camera operator||Tom Goudsmit|
|Art Director||James Soldan|
|Hair & Make-up||Lauren Palmer|
|Other credits||Idea: Emily Lucienne And Joshua Neale Street Casting: Emily Lucienne, Amber Felix And Irene Waireri|
Hector Dockrill goes to Ballymun on Dublin's Northside, to tell real stories of young men suffering mental health issues, and the result is a moving, thought-provoking video for long-time …
This delightful video for Chicano singer-songwriter Cuco explores the lives and loves of the people in Cuco's neighbourhood in LA - with the help of Mariachi Lindas Mexicanas, an …
Legendary rapper Nas addresses the reality of life in the USA for African-Americans today in Rohan Blair-Mangat's powerful 16 minute film showcasing several tracks from the …
Marcus Mumford delivers the emotion at the heart of his band's new track Blind Leading The Blind through a cathartic performance on the drums, in this intense yet reflective video directed by …
Caviar have announced the addition of acclaimed Mexican/Spanish directing duo Los Pérez to their …
2020 Grammy Award nominees have been announced, ahead of the show itself to be held …
Jamie Gyngell has won this year's Homespun Yarns short film competition with his film 4x6, …
Homespun Yarns 2019 screening night takes place at Ministry of Sound this evening (Thursday, …
Luke Monaghan, whose music video credits include acclaimed videos for Sam Smith, Disclosure, A$AP …
The video for James Massiah's Natural Born Killers (Ride For Me) won Best Music Video at Energa …