Art Department Assistant

James Soldan

Jak Payne directs a breathless promo for&nbsp;Rina Sawayama and her new single Frankenstein, bringing a modern-day relevance to the&nbsp;original story of a single character&nbsp;comprised of different bodies.&nbsp;&nbsp;[imgtoken data:1]Payne adds a psychological twist as well as a contemporary edge to the&nbsp;Frankenstein legend, with Sawayama navigating dimly lit halls at a party, before her 'monster' alter ego locks 'shy' Rina in the bathroom.&nbsp;Imbued with experimental fashion, and&nbsp;nods to influential 90s photographers such as&nbsp;Davide Sorrenti and Juergen Teller, as well as Gen Z touchstones Skins and Euphoria, the video is its own Frankenstein's monster of references, seamlessly blended together with contemporary flair.[imgtoken data:2]Payne wears his inspirations on his sleeve, but with an injection of his own style and vision, it becomes a heightened, stylish affair with just the right amount of fright for the spooky season.[imgtoken data:3]

United Kingdom

Road Casting

Sarah Adewunmi

Charlie Morris

Jordan Kelsey

Jak Payne

Rosie Brear

Blink

Will Frost

Igor Smitka

Laura Northover

Harry Hardwick

Elle Lotherington

Austin Phillips

Edward Harper Jones

Anil Duru

Anastasya Cherkasyuk

Joshua Pilmore

Romi Roppongi

Lauren Webster

Rich Woolway

Homespun

Alex Gregory

No.8

Kelvin Chim

Aaliyah Oke

Rina Sawayama 'Frankenstein' by Jak Payne

Rina Sawayama - Frankenstein (Official Video)

Following frontman Alex Turner's video for There Ought To Be A Mirrorball, Brook Linder picks up the baton to create a&nbsp;breathtaking video, again glorying in the beauty of the moving image of its own sake, for Arctic Monkeys.&nbsp;Linder's video for Body Paint is&nbsp;a montage of abstract vignettes, each carefully considered and filmed, building a sense of mystery through the placement and contrast of different visuals and iconography.[imgtoken data:1]It's imbued with themes of vintage cinema and moving image (with the large-scale zoetrope as the most notable example), and peppered with throwbacks to famous paintings and artworks.&nbsp;Most importantly, this works brilliantly as a visual accompaniment to the new sonic direction of the band for their forthcoming album The Car, and is all of a piece with Turner's video. It's a homage to the sort of filmmaking by Jean-Luc Godard, the great disruptor of cinema, and others from the classic age of 'arthouse cinema' - but it also feels crisply contemporary. Great work.&nbsp;

Us Unit: Nikki Simmons

Brook Linder

Ali Khalil

RadicalMedia

Johnny Bradshaw

Danny Hayward

Us Unit: Joe Ramos

Natasha Duursma

Frank Mobilio

Ben Schneider

Jodie Brooks

Billie Hallows

Mark Bull

Charlotte Croft

Kaitlyn Barristelli

Ethos Studio

Matt Lathrom

Domino Record Co.

Ben Chappell

Rock

Arctic Monkeys 'Body Paint' by Brook Linder

Arctic-Monkeys-'Body-Paint'-by-Brook-Linder

Kelli-Leigh is ready for some festive fun in&nbsp;Andy Mihov &amp; Paul Romero Mendez's promo for Underneath The Tree.&nbsp;In their first ever collaboration&nbsp;as co-directors and co-producers, the duo created a promo&nbsp;for the Grammy nominated artist and songwriter where slick performance vignettes have a&nbsp;playful and celebratory seasonal vibe, and Santa himself even stops by for an appearance.&nbsp;Kelli-Leigh's performance is absorbing and assured, providing a perfect focal point for&nbsp;the Christmassy concept.[imgtoken data:1]"We wanted the music video to feel fun, joyful, and big without coming across as pretentious." says Mihov.&nbsp;"We had roughly a nine-day timeframe in which we had to refine and develop a concept, crew up and shoot the video to be in line with the artist’s planned release.&nbsp;&nbsp;"Kelli-Leigh is a super kind and down-to-earth person. It was her idea to involve her friends, their children and celebrity bodybuilder, Armz Korleone as Santa Claus. We really leaned into that and built the concept for the video around her getting ready for Christmas Day."As the song progresses the setting changes to a more home video feel, as we see her interact with her loved ones and Santa. Many of us probably have a memory of a parent recording us opening presents on Christmas morning and we wanted to pay homage to that very relatable human experience."[imgtoken data:2]"Even with the best laid plans, we had to keep flexible. We had kids on set and two dogs! Sharing the directing and producing responsibilities turned out to an amazing experience for both Paul and I. We were able to minimize unnecessary coverage, focus on specific lines and verses for each set up."We’re definitely going to continue collaborating as a directing duo on future promos and narrative projects, both as creatives and friends."

Paul Romero Mendez

Andy Mihov

33Red Films

Jenna Leeds

Robert Howells

Tom Watts

Christian Griffiths

Sandra Hahnel

Lauren Nicole

Tom Marshall

Daniel Kadir

Electric Theatre Collective

Silver Music Limited

Silver Music

Kelli-Leigh 'Underneath The Tree' by Andy Mihov & Paul Romero Mendez

Kelli-leigh-'Underneath-The-Tree'-by-Andy-Mihov-&-Paul-Romero-Mendez

Andy Mihov directs a vibrant studio-based promo for Erire, focussing on the charisma of the singer.&nbsp;Vibrant backgrounds and minimalist art direction&nbsp;set the tone for the All Night Long video, which is built around the artist's assured performance style and no-nonsense attitude, classily&nbsp;shot by DoP Suki Mok.&nbsp;Snapshots of lifestyle footage out and about with friends - and the inclusion of Erire's daughter Taga as the main dancer in the piece - add an intimate vibe to the concept, and a freshness to the aesthetic.&nbsp;

Suki Mok

Ed Grant

Ollie Riches

Diana Francis

James Angus

Biometric Records

Erire 'All Night Long' by Andy Mihov

Erire-'All-Night-Long'-by-Andy-Mihov

Tom Beard and Olly Alexander reinterpret A Midsummer Night’s Dream&nbsp;for Gen-Z, in the sensual and surreal promo for Crave.&nbsp;Featuring subverted Disney villains and references to the Cult of Dionysus, the fantasy-inspired visuals are a hallucinogenic rollercoaster ride, complete with phenomenal styling and set design.Alexander's trademark performance style is the glue that binds the carousel of vignettes, and represents a leap into a more authentic, maximalist aesthetic for the artist.And the video&nbsp;features a number of Alexander's fellow cast members from the award-winning TV drama It's A Sin, including&nbsp;Omari Douglas, Nathaniel Hall, and David Carlisle, as well as model Munroe Bergdorf.&nbsp;[imgtoken data:1]

Tom Beard

MrMr

Prettybird

Chris Murdoch

Jack Meredith

Jack Exton

Kate Molins

Cullum Ross

Ryo Narushima

Jimmy Owen Jones

Sam Bould

Final Cut Uk

Vic Parker

Raised By Wolves

Mikey Smith + Zee S

Louis Danckwerts

Luke Snowball

Lee Sharrock

Years & Years 'Crave' by Tom Beard 

Years-&-Years--'Crave'-by-Tom-Beard-

Lewis Capaldi has released a&nbsp;second, official video for his monster hit Someone You Loved directed by Ozzie Pullin, which sees&nbsp;Lewis star as&nbsp;a heartbroken man in the immediate aftermath of a break-up with his girlfriend – while pals try to stop him from chasing after her.Focused&nbsp;almost purely on performance, Lewis&nbsp;pushes aside the funny, goofy personality we all know and uncovers a broken, vulnerable&nbsp;side of himself.“I wanted to show another side to the song,” Capaldi said in a press statement. “For me the video is about the people we surround ourselves with that have the strength when we don’t and help us continue to make the right decisions in moments of fear or hardship. In the moment we often choose to ignore friends and family, thinking our judgement is better, but of course in hindsight when you’re in that headspace it’s almost impossible to make the right decisions.”Ozzie Pullin's video follows&nbsp;the first one released in February, featuring Lewis's relative Peter Capaldi, which doubled as a promo for the organ donation charity&nbsp;<a href="https://www.livelifegivelife.org.uk/" target="_blank">Life Life Give Life</a>.&nbsp;

Ozzie Pullin

Byron McNally

Partizan Darkroom

Mayling Wong

Anastasia Chabanova

Louis Barron

Ula Pontikos

Mike Linforth

Rob Hawkins

Tim Wiley

Luci Ellis

Georgina Hamed

Lisa Chau

Rebecca Gore

Meg Thorne

Cut+Run

Jack McGinity

CHEAT

Claire Stubbs @ Mouthpiece

Targa Sahyoun

Singer-songwriter

Lewis Capaldi 'Someone You Loved' by Ozzie Pullin

Lewis-Capaldi-'Someone-You-Loved'-by-Ozzie-Pullin

A surprise performance by Ray Blk for her mother in their local church, becomes a tribute to motherhood in general in Joshua Neale&#39;s lovely video for Mama.As well as documenting the performance at Rye Chapel in Peckham, south east London - which ends with Ray&#39;s mum getting some time on the mic - Neale also captures moments with a range of mothers from the area in their homes, doing what mums do, cleverly worked through the main event by editor Max Windows.Uplifting, emotional stuff, and very good work by everyone concerned.

Joshua Neale

Jamie Silk

Emily Lucienne

SMUGGLER

Joe Cook

Tom Goudsmit

Seth Crosby

Nikki Ranger

Lauren Palmer

Max Windows

Joseph Bicknell

OB Management

Caroline Clayton

Universal

Soul

Ray Blk 'Mama' by Joshua Neale

Ray-Blk-'Mama'-by-Joshua-Neale

We&#39;ve all been there - concentrating and investing so hard in something only to have it ripped out from under us by a cruel twist of fate. Ewan Jones Morris and Casey Raymond&#39;s video for Lemaitre&#39;s&nbsp;Closer - their first together since their MVA-winning video for <a href="http://www.promonews.tv/videos/2015/08/11/leftfield-sleaford-mods-head-and-shoulders-ewan-casey" target="_blank">Leftfield &amp; Sleaford Mods&#39; Head &amp; Shoulders</a>&nbsp;last year &ndash; displays the hilarious catharsis of acting on those impulses.Even when you know exactly what&#39;s coming, this setup and punchline-style video is still be a fun and rewarding watch. Frankly, any video that manages to mix beautiful visuals with the cartoonish scenario of a strongman throwing a hapless, trumpet-playing schoolboy across a room is a huge, hilarious win.

James Soldan

Art Department Assistant

Videos featuring James Soldan

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