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Rina Sawayama 'Frankenstein' by Jak Payne

Rob Ulitski - 3rd Nov 2022

Jak Payne directs a breathless promo for Rina Sawayama and her new single Frankenstein, bringing a modern-day relevance to the original story of a single character comprised of different bodies.  

Payne adds a psychological twist as well as a contemporary edge to the Frankenstein legend, with Sawayama navigating dimly lit halls at a party, before her 'monster' alter ego locks 'shy' Rina in the bathroom. 

Imbued with experimental fashion, and nods to influential 90s photographers such as Davide Sorrenti and Juergen Teller, as well as Gen Z touchstones Skins and Euphoria, the video is its own Frankenstein's monster of references, seamlessly blended together with contemporary flair.

Payne wears his inspirations on his sleeve, but with an injection of his own style and vision, it becomes a heightened, stylish affair with just the right amount of fright for the spooky season.

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Rob Ulitski - 3rd Nov 2022

Tags

  • Pop
  • Performance
  • inspiration
  • Psychological
  • Chilling
  • Choreography
  • Party

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Credits

Production/Creative

Director
Jak Payne
Producer
Rosie Brear
Production Company
Executive Producer
Laura Northover
Production Manager
Harry Hardwick
1st AD
Elle Lotherington

Camera

Director of Photography
Igor Smitka
Focus Puller
Anil Duru
2nd AC
Anastasya Cherkasyuk
Steadicam
Austin Phillips
2nd AD
Rowan Hutchings
3rd AD
Rory D Bentley
DIT
Elliot Chyi
Drone Operator
Barney Clark

Lighting/Grip

Key Grip
Edward Harper Jones
Sparks
Jerzy Gudjonsson, Eliot Henri Morris

Art

Production designer
James Soldan
Art Dept Assistants
Eddie Amos, Rosie Hope Hill

Wardrobe

Stylist (Artist)
Jordan Kelsey
Hair
Romi Roppongi
Hair (Cast)
Aaliyah Oke
Make-up
Lauren Webster
Make-up (Cast)
Lauren Webster
Styling Assistant
Brittany Newman, Amanda Earle
Rina Hair Assistant
Luca Pagani
Rina Make Up Artist
Mona Leanna
Rina Nail Artist
Angel My Linh
Cast Makeup Assistant
Rachel McDonald

Choreography

Choreographer
Joshua Pilmore

Casting

Casting director
Road Casting
Cast Makeup Assistant
Rachel McDonald

Editorial

Editor
Rich Woolway
Editing company
Edit Producer
Sarah Adewunmi
Laura Zvarikova

Grading

Colourist
Alex Gregory
Colour grade company

Commission

Commissioner
Will Frost

Misc

Colour Producer
Charlie Morris

Rob Ulitski - 3rd Nov 2022

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