Luke Bather - 19th July 2017

Andrew Donoho packs a powerful punch with this cinematic disaster study for Vic Mensa.

Using a plane crash as an extended metaphor for Mensa's struggles with addiction and depression, Donoho creates an incredible performance piece that nightmarishly intense. Mensa's performance on the track and in the video grab you by the throat and drag you down towards terra firma at white-knuckle speeds and don't let go until it's over.

Blurring the line between surreal ordinary, Donoho has crafted a perfectly thrilling visual experience. 


"Rage stood out as one of the most powerful, personal, and intense songs Vic has released, and I wanted to create something equally visceral.

"The song stemmed from his mindset during a fight with depression and addiction, so a plane crash felt like the perfect metaphor for the loss of control and the battle for survival. Burying this metaphor into a drug/alcohol fueled death-dream allowed the raw emotion of the song to manifest on screen in a harrowing narrative that takes place between fantasy and reality."

PRO Credits


DirectorAndrew Donoho
ProducerSteven Zacks
Production CompanyDiktator
Executive ProducerIan Blair
Executive ProducerKimberly Stuckwisch
1st ADChad Nicholson
Director of PhotographyNico Navia
Focus PullerJeremy Asuncion
2nd ACNatalie Fong
Art DirectorNelson DeCastro
HairIlleisha Lussiano
Make-upJulie Bee
EditorAndrew Donoho
ColouristGreg Reese
Grading companyThe Mill
Post production companyDonoho Productions Llc
VFXJosh Hakian
Director's RepresentationOB Management
CommissionerKevin Kloecker
LabelRoc Nation
Other creditsCompositor: Andrew Donoho, Tim Daust, Jordan Allen, Daniel Phillips. Production Coordinator: Jake Miller 2nd AD: Terrisha Kearse Production Designer: Tyler Jensen Stunt Coordinator: Mindy Kelly

Luke Bather - 19th July 2017

Related Content


Raury 'Devil's Whisper' by Andrew Donoho

Following on from Raury's previous video for Seven Suns, which criticised society's obsession with smartphones and social media, Raury makes a broader moral argument …

Cat Velez - 2nd July 2015


Raury 'Cigarette Song' by Andrew Donoho

Featuring an amazingly cool tree-house, Andrew Donoho constructs a unique and real get-away-from-it-all world for a young couple in his promo for Cigarette Song by Atlanta …

Jimmy Brown - 21st Aug 2014

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 6 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 10 days ago