Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Vic Mensa 'Rage' by Andrew Donoho

Luke Bather - 19th July 2017

Andrew Donoho packs a powerful punch with this cinematic disaster study for Vic Mensa.

Using a plane crash as an extended metaphor for Mensa's struggles with addiction and depression, Donoho creates an incredible performance piece that nightmarishly intense. Mensa's performance on the track and in the video grab you by the throat and drag you down towards terra firma at white-knuckle speeds and don't let go until it's over.

Blurring the line between surreal ordinary, Donoho has crafted a perfectly thrilling visual experience. 

ANDREW DONOHO:

"Rage stood out as one of the most powerful, personal, and intense songs Vic has released, and I wanted to create something equally visceral.

"The song stemmed from his mindset during a fight with depression and addiction, so a plane crash felt like the perfect metaphor for the loss of control and the battle for survival. Burying this metaphor into a drug/alcohol fueled death-dream allowed the raw emotion of the song to manifest on screen in a harrowing narrative that takes place between fantasy and reality."

Luke Bather - 19th July 2017

Tags

  • Director's notes
  • Drama
  • Narrative

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Andrew Donoho
Producer
Steven Zacks
Production Company
Diktator
Executive Producer
Ian Blair
Executive Producer
Kimberly Stuckwisch
1st AD
Chad Nicholson

Camera

Director of Photography
Nico Navia
Focus Puller
Jeremy Asuncion
2nd AC
Natalie Fong

Art

Art Director
Nelson DeCastro

Wardrobe

Hair
Illeisha Lussiano
Make-up
Julie Bee

Editorial

Editor
Andrew Donoho

Grading

Colourist
Greg Reese
Colour grade company
The Mill

VFX

VFX
Josh Hakian
Post production company
Donoho Productions Llc

Agent

Director's Representation
OB Management

Commission

Commissioner
Kevin Kloecker
Label
Roc Nation

Other credits

Compositor

Andrew Donoho, Tim Daust, Jordan Allen, Daniel Phillips.

Production Coordinator

Jake Miller

2nd AD

Terrisha Kearse

Production Designer

Tyler Jensen

Stunt Coordinator

Mindy Kelly

Luke Bather - 19th July 2017

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video