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Roc Nation

Christian Padron combines frenetic performance setups with footage of 70's American classic Killer Of Sheep&nbsp;in the video for Loyalty and Love.&nbsp;Famous for its depiction of working class urban African-Americans,&nbsp;Killer Of Sheep&nbsp;had&nbsp;a uniquely structured narrative with seemingly unrelated vignettes, which came together to paint a picture of the pessimistic futures&nbsp;of everyday people. The main character is unable to affect the course of his life, as outside influences take over.In the video for Loyalty and Love, American hip-hop group The Lox pay homage to their hustle, utilising the footage to draw parallels between the film and their own start in life, whilst bucking the trend and building a decidedly more optimistic and celebrated future.&nbsp;It's a unique and raw visual which feels authentic and true to the artists' journeys.&nbsp;

United States

Christian Padron

Jannie McInnes

Scheme Engine

Pablo Bello

Clark Eddy

Carlos Flores

Forager

Alexa Haywood at Free Agent UK

Nicole O'connell @ Harte Represents

Hip-Hop

The Lox 'Loyalty And Love' by Christian Padron

The-Lox-'Loyalty-And-Love'-by-Christian-Padron

Shot in Lagos and Atlanta, Meji Alabi&#39;s video for Casanova connects Nigeria to the US and the US to Nigeria - with Casanova being a big boss in two places.Shot in one of the roughest neighborhoods in Lagos (Shitta) - the sense of danger and excitement is palpable.And&nbsp;yes, those guys really do have pet hyenas...&nbsp;

Meji Alabi

Jimi Adesanya

JM Films

Akpe Ododuro

Mark Meadows

Smoke & Mirrors

Casanova ft Tory Lanez & Davido '2AM' by Meji Alabi

Casanova-'2am-(ft-Tory-Lanez-&-Davido)'-by-Meji-Alabi

Tiwa Savage heads out on a chicken shop date&nbsp;in London with Omarion and lots of friends in Meji Alabi&#39;s light-hearted romance for Get It Now.

Tony Longe

Linah Bensadok

Afzal Robbiani

Olan Collardy

Rushil Choudhary

Vini Curtis

Lucy Cooper

Sereeta Venkanah

Ots Beauty

Reem Sadiq

Sam Hardy

Jonny Tully

Smoke &amp; Mirrors

Mavin Records/roc Nation

Tiwa Savage ft Omarion 'Get It Now (remix)' by Meji Alabi

Tiwa-Savage-Ft.-Omarion-'Get-It-Now-Remix'-by-Meji-Alabi

A slice of Nigerian R&amp;B from the sultry Tiwa Savage, and another impressively crafted video from Meji Alabi - shot in Lagos at a very special place in the history of Nigerian music.

Nigeria

Dawa Thompson

Stefan Yap

Tiwa Savage ft Wizkid 'Ma Lo' by Meji Alabi

Tiwa-Savage-Ft-Wizkid--'Ma-Lo'-by-Meji-Alabi

Andrew Donoho packs a powerful punch with this cinematic disaster study for Vic Mensa.Using a plane crash as an extended metaphor for Mensa&#39;s struggles with addiction and depression, Donoho creates an incredible performance piece that nightmarishly intense. Mensa&#39;s performance on the track and in the video grab you by the throat and drag you down towards terra firma at white-knuckle speeds and don&#39;t let go until it&#39;s over.Blurring the line between surreal ordinary, Donoho has crafted a perfectly thrilling visual experience.&nbsp;

Andrew Donoho

Steven Zacks

Diktator

Ian Blair

Kimberly Stuckwisch

Chad Nicholson

Nico Navia

Jeremy Asuncion

Natalie Fong

Nelson DeCastro

Illeisha Lussiano

Julie Bee

Greg Reese

The Mill

Donoho Productions Llc

Josh Hakian

OB Management

Kevin Kloecker

Vic Mensa 'Rage' by Andrew Donoho

Vic-Mensa-'Rage'-by-Andrew-Donoho

Drew Cox&#39;s&nbsp;video&nbsp;for Romans&#39; Uh Huh is not the only underwater performance video&nbsp;we&#39;ll see in the next few weeks, but it&#39;s&nbsp;the first out there, and it is&nbsp;certainly impressive. It tells&nbsp;the story of two lovers who are drifting apart, and employs&nbsp;a form of sub-aqua choreography as a particularly artful&nbsp;means of&nbsp;expression.The couple try&nbsp;to stay&nbsp;on the same path, but find themselves treading water&nbsp;under the surface &ndash; until they realise the problem is much larger than them...

Drew Cox

Ryan Elliott

Odd Boy

Bailey Marks

Charlie Goodger

Jason Cuddy

Jomar O'Meally

Bernie Prince

Alexander Greenhill

Rebecca Doney

Sam Spurgeon

Slanted Eyes

Jax Harney

Lewis Kyle White

Charlie Turner

Lenka Tanner

Marisa Garner Associates

Mildred Delamota

Sofia Crompton

Rock

Romans 'Uh Huh' by Drew Cox

Carly Cussen brings out the pure pop (and the kitsch) in Alexa Goddard&#39;s sugar-sweet tune So There, with an orgy of bright colours, frolics, fluffy jumpers and carefree fun...

Roc Nation

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Videos featuring Roc Nation

2020 (1)

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