Rob Ulitski - 6th May 2020

Christian Padron combines frenetic performance setups with footage of 70's American classic Killer Of Sheep in the video for Loyalty and Love. 

Famous for its depiction of working class urban African-Americans, Killer Of Sheep had a uniquely structured narrative with seemingly unrelated vignettes, which came together to paint a picture of the pessimistic futures of everyday people. The main character is unable to affect the course of his life, as outside influences take over.

In the video for Loyalty and Love, American hip-hop group The Lox pay homage to their hustle, utilising the footage to draw parallels between the film and their own start in life, whilst bucking the trend and building a decidedly more optimistic and celebrated future. 

It's a unique and raw visual which feels authentic and true to the artists' journeys. 

PRO Credits

Credits

DirectorChristian Padron
ProducerJannie McInnes
Director of PhotographyPablo Bello
EditorClark Eddy
ColouristCarlos Flores
Grading companyForager
Director's Rep (US)Nicole O'connell @ Harte Represents
LabelRoc Nation

Rob Ulitski - 6th May 2020

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