The Lox 'Loyalty And Love' by Christian Padron
Rob Ulitski - 6th May 2020
Christian Padron combines frenetic performance setups with footage of 70's American classic Killer Of Sheep in the video for Loyalty and Love.Â
Famous for its depiction of working class urban African-Americans, Killer Of Sheep had a uniquely structured narrative with seemingly unrelated vignettes, which came together to paint a picture of the pessimistic futures of everyday people. The main character is unable to affect the course of his life, as outside influences take over.
In the video for Loyalty and Love, American hip-hop group The Lox pay homage to their hustle, utilising the footage to draw parallels between the film and their own start in life, whilst bucking the trend and building a decidedly more optimistic and celebrated future.Â
It's a unique and raw visual which feels authentic and true to the artists' journeys.Â
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Rob Ulitski - 6th May 2020
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Credits
Production/Creative
- Director
- Christian Padron
- Producer
- Jannie McInnes
- Production Company
- SE
Camera
- Director of Photography
- Pablo Bello
Editorial
- Editor
- Clark Eddy
Grading
- Colourist
- Carlos Flores
- Colour grade company
- Forager
Agent
- Director's Rep (UK)
- AU
Commission
- Label
- Roc Nation
Misc
- Director's Rep (US)
- Nicole O'connell @ Harte Represents
Rob Ulitski - 6th May 2020