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Daphne Ang directs a dreamlike promo for Rooftop Screamers, featuring Tim Smith. Using live action stock footage as the foundation of the video, Ang pieces together a surreal narrative that embodies the human experience, blending different styles and textures to create a unique whole. A perfect fit for the track, and plenty of stirring moments which reflect the lyrical content.
Rob Ulitski - 2 months ago
Is there still space for a revolution in a world dominated by social media? That's the question Alessandro Amaducci poses in this raucous promo for Kris Vanderheyden, aka Insider. The video is a pulsating, hyperactive blend of stock footage and lo-fi effects, which reflects the overwhelming stream of content we experience on a daily basis. As the video builds to a climax, references to revolution are peppered into the mix, suggesting another direction we could move in as a society.The video works on several levels, and there's plenty to dig into here, which makes it an even more fun experience to watch.
Rob Ulitski - 9 months ago
Canadian singer-songwriter Gino Gerussi self-directs a meditative promo for his single All Alone. Exploring the unrequited love that all humans have to face at some point in their lives, the video uses an empty chair as a symbol to encapsulate the feeling of something that is missing. The video is stripped-back, and uses stock footage-style imagery to create a calming, poignant effect that suits the emotional track.
Rob Ulitski - 10 months ago
A robot boyband take the world by storm in Maxim Kelly's alternative history of computing and artificial intelligence for Hot Chip - in which music video takes an even more important role... For Broken, taken from the band's recently released eighth album Freakout/Release, we follow the engaging story of Jerry Fairchild, creator of the Fairchild 7000, and its role in turning computer nerds into music video directors (including one named Jon Glazer). That is the introduction to the 'proper' video that features anonymous, frequently multiplying android pop stars, busting moves in a familiar white-syc studio. As in some of his previous work - perhaps most notably the video for shame's Nigel Hitter - Kelly reworks obscure vintage corporate film footage to create the foundations for his concept.Then he has created his robot boyband by adding cool robot mask prosthetics to a trio of denim-clad dancers presenting them in a pop video, rooted in the classic form. And that is hugely effective for a song that is at the catchy pop-end of Hot Chip's musical spectrum. “I’m intrigued by AI machines doing artwork," says Kelly. "In the future, robots and computers might make music videos too - and this is what I imagine the first will look like."I referenced the boyband videos I grew up watching on MTV - overly sentimental with emotional and gut-wrenching performances. In this video, soulless androids run through all the motions and cliches of these videos with deadpan robotic precision. It’s a pop video with all the entertaining and watchable bits taken out.”
David Knight - 2nd Dec 2022
Joe Jeffreys directs a thought-provoking promo for rising indie-rock band The Utopiates. The lo-fi video interweaves studio performance footage with stock imagery, and conceptually explores the band's disillusion with the state of modern life. The visual treatment creates a clear contrast between the quick-cutting vibrancy of the stock montages (representing the frenzy of modern life) with the more static, formal band performance.
Rob Ulitski - 27th Apr 2022
An absurdist, experimental music video by _ma_nu_ka_, exploring the evolution of populism and spectatorship, for Bitmap.The visuals for the electronic artist's Anti-Matter are an allegory for the modern day media circus, where violence and injustice are churned into every day spectacles for commercial entertainment. Stock footage and live action camerawork are edited into a narrative loop, travelling through the womb of the cosmos, spiralling down to the dirt pit of angry, fighting chickens. So be warned: this video contains footage that some viewers may find distressing.
Promonews - 4th Apr 2022
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Ethan + Tom direct an introspective promo for up and coming London-based artist tendai. The video builds upon the director duo's trademark eclectic style, mashing together live action footage with stock imagery and vintage home video cutaways. The use of projection and bold colour in the cinematography elevates the visual, which is contained in its location but unrestrained in its aesthetic.
Rob Ulitski - 2nd Mar 2022
James Blunt ticks off a remarkable bucket-list of heart-pounding activities, without ever leaving the studio, in Moon's wonderfully silly video for Adrenaline.From skydiving to rollercoaster-riding to delivering a baby (and lots more besides), James is experiencing every possible adrenaline-rush, but its soon clear that he's been added to variety of stock footage scenarios. Sometimes its pretty seamless, other times definitely not so.It's daft and likeable, and excellent use of a green screen shoot. It's also a further demonstration of James Blunt's determination to not take himself too seriously, and it's sure to put a smile on your face.
Promonews - 7th Feb 2022
Spiritualized's J Spaceman (aka Jason Pierce) directs the video for the second release from the forthcoming album Everything Was Beautiful, creative directed by Juliette Larthe.Spiritualized’s gentle balladic track is heightened with the soothing country vocals of Nikki Lane, and bought to life with Spaceman’s music video, a collage of images featuring couples from different eras, different cultures and different genders.The imagery is overlaid with artwork from the familiar and iconic pharmaceutical packaging motif of Spiritualized’s album design, which dates back to Mark Farrow’s artwork for the 1997 classic album Ladies and Gentlemen we are Floating in Space, and was also a visual theme overlaying the video for the track Always Together with You, released late last year, which was also creative directed by Larthe.Everything Was Beautiful is out on February 25 (via Fat Possum) and follows 2018’s And Nothing Hurt. Together, the titles form a quote from Kurt Vonnegut’s classic novel Slaughterhouse Five: “Everything was beautiful and nothing hurt.”
Promonews - 14th Jan 2022
Morgan Harper-Jones enlists Alfie Johnson to craft the emotive visuals for her latest single All I Do.The promo combines stock footage with live-action plates, aiming to make the audience feel more connected in such a disconnected time.The contrast of vintage visuals and custom-shot footage creates an anachronistic aesthetic which blurs time and space, whilst the use of repetition and replication of selected compositions helps connect the past and present.
Rob Ulitski - 18th Oct 2021
Josh McCartney directs Magic Medicine, a slice of retro-pharmaceutical brilliance from the powerhouse LA duo that is Deap Valley.The hard rock duo knock it out of the park once again with their signature crunch and stomp, whilst Josh McCartney delivers a beautifully twisted take on the dangers of believing in a cure-all.Shot in a nostalgic, TV cable aesthetic, the video is focused on a number of faux medical adverts, featuring a flurry of stock footage overlaid with funky text and hilarious throwbacks to 90's public access television.
Rob Ulitski - 15th Oct 2021
The reign of Deepfake continues, in Yasser Abubeker's surreal promo for Shygirl's BDE featuring Kaydy Cain.For the Florentino Remix of the track, the team have created a deep dive into the 'uncanny valley', as various celebrity couples are distorted and manipulated to have the artists' faces.Brilliantly warped and engaging, the visual takes everyday stock footage of these celebrities, and elevates them to absurd heights. Watching them one after another gets very trippy, so be warned! It's brilliant work.
Rob Ulitski - 16th Sept 2021
American-born, Canadian-raised singer-songwriter Suzie Ungerleider turned to fellow musician and animator Christine Fellows to create the collage-effect stop-motion video created from hundreds of cutout photos and paintings, for Baby Blues.The track comes from Ungerleider's tenth solo album, due for release in August, which also marks the beginning of a new chapter. The two-time Canadian Juno Award nominee has enjoyed a distinguished career as Oh Susanna, and this is the first release since announceing she would record and perform under her birth name.The accompanying video by Fellows is a captivating interpretation of the song's lyrics, thorugh the repeated use of a series of existing graphics to create a warmly nostalgic mid-20th century feel.
Promonews - 17th May 2021
The Chemical Brothers' first single in two years comes with their first aollaboartion with RUFFMERCY - and not before time. It's utterly trademark RM stuff, and that works brilliantly with one of the Chems' most upbeat creations.“The Darkness That You Fear is a hopeful piece of music," says Tom Rowlands of the Chemical Brothers. "When we found the combination of the different voices worked set to the flow of the music it made us feel optimistic, like it was something we wanted to share.”RUFFMERCY has responded by transfoming archive footage of British rave and festival culture when The Chemical Brothers first emerged in the early Nineties. His distinctive abstract painterly animation style is applied to the vintage footage to create an astonishing tour de force of visual creativity. There's only one RUFFMERCY. And he's brilliant!
Promonews - 28th Apr 2021
