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tendai 'Lately' by Ethan + Tom

Rob Ulitski - 2nd Mar 2022

Ethan + Tom direct an introspective promo for up and coming London-based artist tendai. 

The video builds upon the director duo's trademark eclectic style, mashing together live action footage with stock imagery and vintage home video cutaways. 

The use of projection and bold colour in the cinematography elevates the visual, which is contained in its location but unrestrained in its aesthetic. 

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Rob Ulitski - 2nd Mar 2022

Tags

  • Alternative
  • Pop
  • Home video
  • Performance
  • Eclectic
  • Projection
  • Bold
  • Stock Footage

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Credits

Production/Creative

Director
Ethan + Tom
Producer
Lexi Kiddo
Producer
Isabella Culver
Production Company
Executive Producer
1st AD
Jess Horne
Production Assistant
Heza Jalloh
Runner
Emma Watts, Colin Mclntyre

Camera

Director of Photography
Fraser Rigg
Focus Puller
Harry Coleman
2nd AC
James Huthwaite
Steadicam
Tommaso Colelli
DIT
Elliot Chyi

Lighting/Grip

Gaffer
Riaz Ahmed

Art

Production designer
Louis Simonon
Art Department Runner
Eddie Amos

Wardrobe

Stylist
Ade Udoma

Grading

Colourist
Connor Coolbear
Colour grade company

Agent

Director's Representation

Commission

Commissioner
Nicola Sheppard
Label
Def Jam

Misc

Colour Producer
Annie Knight

Rob Ulitski - 2nd Mar 2022

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