Director

Ethan + Tom

Teenage love fails to run smoothly in Ethan &amp; Tom's excellent take on a high school musical for Tendai.A frosty moment between Tendai and his girlfriend - played by&nbsp;Sephora Parish - is played out in the halls of a London school, in a series of well-crafted sequences that involve a sizeable supporting cast.It's of a piece with the directing duo's facility with experimental camera techniques, with a constantly moving camera, which ends up rotating around the couple.But this is also arguably Ethan &amp; Tom's most sophisticated video so far in terms of execution, with an element of dramatic tension and a proper pop video feel in terms of scale and look. A real step-up for the talented directing duo.

United Kingdom

Theo Hue Williams

Academy Films

Elena Argiros

Ty Hack

Maggie Curwin

Fraser Rigg

Rupert Hornstein

Matt Allsop

Elena Isolini

Riaz Ahmed

Dolly Milkes

Connor Coolbear

Oliver Whitworth

Electric Theatre Collective

Kodak

Mouthpiece

Nicola Sheppard

Sephora Parish

Tendai ‘Ughh… Parent’s Evening’ by Ethan & Tom

tendai - Ughh Parents Evening

Ethan + Tom direct a terrific 25-minute live film for Jeshi.Encompassing several tracks from his new LP Universal Credit, the video sees the artist in an empty office block, performing alongside musicians&nbsp;Tagara, Eardbuds, Wonky Logic and Loner Muaka.The live performances are creatively and intricately staged, and the guest musicians are interwoven into the concept by appearing as office workers, replacing computers and keyboards with their instruments.&nbsp;

Sebastian Chan

Cara Mills

Ellie Rimmer

Isabella Culver

Ed Pearson

Rosie Owen

Chris Cole

Tamia Diaz

Tanmoye Khan

Tina Khatri

Because Music

Jeshi 'Bad Day At The Office' (Live) by Ethan + Tom

Jeshi-'Bad-Day-At-The-Office-(live-Film)'-by-Ethan-+-Tom

Ethan + Tom direct an introspective promo for Tendai's&nbsp;Time In Our Lives, where we see a man editing&nbsp;film on an old Steenbeck, taking great care of the material as he watches back the negatives and cuts with trained precision.&nbsp;A sense of yearning nostalgia is created by touching upon&nbsp;the physical traditions of moving image production, whilst hinting at a love story gone astray in a tender performance vignette.&nbsp;The video is refreshingly multilayered and clever in its concept, visualising 'time gone by',&nbsp;not only in a single narrative&nbsp;but by offering snapshots of near-antiquated technology and the traditions that are gradually being lost to&nbsp;the passing of time itself.Great work from the director duo, who won at the UKMVAs&nbsp;this year for their video for Wu-Lu's&nbsp;Ten.&nbsp;

Liam Wallace Cook

Laura Manners

Jess Horne

Will Wills

Liam Reardon

Daniel Brewster

Tendai 'Time In Our Lives' by Ethan + Tom

Tendai--'Time-In-Our-Lives'-by-Ethan-+-Tom

Ethan &amp; Tom direct a fresh take on 90's nostalgia in their promo for tendai.&nbsp;Viewers of a certain vintage will remember the excitement and anticipation that came with the TV rolling into the classroom on a school day. Regardless of what was being played on-screen, the whole proceeding was an event, and the director duo have used this as their central concept in the video for Pressure.&nbsp;Shot in a white cyc studio, the understated action happens around this TV, which loops Ceefax-style graphics, revealing lyrics and thematical callbacks to the track.&nbsp;It has the multiformat, inventive trademark that the directors are known for, and achieves an awful lot on limited resources.&nbsp;

Lexi Kiddo

Jamie Hitchens

Pete Bishop

Afzal Robanni

Adam Fox

Scarlett Gardner

Lily Huang

Ethan Hanz

Luke Morrison

Def Jam Recordings

Universal Music Group

tendai 'Pressure' by Ethan & Tom

Tendai-'Pressure'-by-Ethan-&-Tom

Ethan + Tom direct an introspective promo for up and coming London-based artist tendai.&nbsp;The video builds upon the director duo's trademark eclectic style, mashing together live action footage with stock imagery and vintage&nbsp;home video cutaways.&nbsp;The use of projection and bold colour in the cinematography elevates the visual, which is contained in its location but unrestrained in its aesthetic.&nbsp;

Louis Simonon

Annie Knight

Ade Udoma

Maurizio Von Trapp

Tommaso Colelli

Harry Coleman

James Huthwaite

Def Jam

Alternative

tendai 'Lately' by Ethan + Tom

tendai -  Lately, (official video)

Ethan + Tom direct a&nbsp;Tarkovsky-inspired video for singer-songwriter Ethan P. Flynn - a bold one-take of Flynn's performance in front of a raging inferno.&nbsp;Shot in&nbsp;Kazakhstan, the video sees the artist at first traversing a spectacular&nbsp;landscape: a lake, backdropped by mountainous plains and a dreamy red sky. Flynn is walking towards a light, which is revealed as a small wooden house, engulfed in flames.&nbsp;The video is an external representation of the inner turmoil of the lyrics of the song Father Of Nine, and as Flynn performs in front of the burning house, the camera smoothly drifts wider and then closer, to capture the intensity of the experience. And it's such a powerful&nbsp;image.[imgtoken data:1]

Ali Beisekov

Yan Kasyanov

David Bird

Ethan Barrett

Young

Ethan P. Flynn 'Father Of Nine' by Ethan + Tom

Ethan P. Flynn - Father of Nine

Ethan + Tom capture the surrealism of suburbia, in their&nbsp;dreamlike coming of age story&nbsp;for Wu-Lu's Being Me.&nbsp;Following two young guys on a bike ride through a town shrouded in nighttime placidity, the video delves into a frenetic exploration of youth, coming of age and isolation.&nbsp;Shot in a gritty yet abstract style, the video perfectly matches the enigmatic stylings of Wu-Lu's otherworldly sound.&nbsp;[imgtoken data:1]

Jack Cullis

Dylan Bruce

Grace Pogonoski

Kieran Poynter

Frederico Belloli

Rara Rok Records

Barney Clarke

Claire Stubbs @ Mouthpiece

Wu-Lu 'Being Me' by Ethan + Tom

Wulu-'Being-Me'-by-Ethan-+-Tom

Ethan + Tom put Shrink under the spotlight in their second video for the London singer-songwriter&nbsp;fka producer Vasser, aka Sam Breathwick.While Ethan Barratt and Tom Gullum's video for <a href="https://www.youtube.com/watch?v=Muqb8Dzmdxk&amp;feature=emb_title">Drowning</a> kept Shrink virtually&nbsp;anomymous, picking him out in thermal-cam, Cut You Loose is more intimate and tender, with moments of black comedy. And when the spotlight falls upon Shrink he is likely to befall a difficult moment - and painful pratfall.These metaphorical situations revolve around a sense of home, which is a place where Shrink is both comfortable but also close to surreal levels of danger. Riding a bicycle at night leads to a dramatic crash, and him becoming&nbsp;lost in memories leads to deeper&nbsp;water that&nbsp;threatens to overwhelm him.Shot on an iPhone, the directors' visual signature is expressed through the suspenseful&nbsp;concept and instinctively musical edit. When that spotlight starts bouncing around in time to the drums you know there's trouble coming.

Elliot Zelmanovits

Rory Tilford

Ashton Born

Katherine Burke

Niki Henry

Mishal Memon

Henry Howard

Wash

Shrink 'Cut You Loose' by Ethan + Tom

Shrink-'Cut-You-Loose-'-by-Ethan-+-Tom

Academy Films have announced the official signing of Ethan + Tom to their directing roster for music videos.The&nbsp;London-based directing duo's arrival at Academy&nbsp;has been confirmed following their impressive work for Flohio - including the UKMVA-nominated video for WAY2 - Greentea Peng, P-rallel, Nayana IZ, Berwyn and others. The announcement coincides with the release of their latest video for Shrink's Cut You Loose.Ethan and Tom have been working together since meeting at&nbsp;University of Westminster in 2017, where they were both studying a Film BA degree. They started making&nbsp;music videos for friends who were producing music, and began developing their&nbsp;distinctive style embracing in-camera experimentation and mixed media. Their video for&nbsp;budding band Badgirl$ caught the interest of Sony Music, which led to a series of music videos with the label while the pair were still at university.“We are incredibly excited to add the young duo to our music video roster," says Academy Film’s Head of Music Maurizio Von Trapp. "For the past year, we’ve been working closely together and have produced work we’re extremely proud of - it really feels like the possibilities are endless when it comes to these two. This duo of young filmmakers are a dream come true: full of ideas, excitement and wonder, and a relentlessness that drives it all forward, to a future we look forward to not only witnessing, but being a part of.”• Watch Ethan + Tom's showreel at Academy <a href="https://www.academyfilms.com/ethan-tom" target="_blank">here</a>

Academy Films sign Ethan + Tom

Berwyn takes a introspective saunter&nbsp;through late-night Peckham, in Ethan + Tom's video for Vinyl.Tapping into that quietly centred charisma that made his <a href="https://www.promonews.tv/videos/2020/07/27/berwyn-trap-phone-brock-neal-roberts/65800" target="_blank">UKMVA-winning video for Trap Phone</a> so special,&nbsp;Ethan Barrett and Tom Gullum&nbsp;have situated Berwyn's performance of this heartfelt track on an&nbsp;inner London high street that edges between reality and a dreamlike state.The up-and-coming directing duo have already made an impression with their visual inventiveness, but they keep the&nbsp;high-octane trickery of their videos for Flohio mostly in locker here. It's all about Berwyn's compelling performance, framed by excellent cinematography by Terrence Wilkins, and a constantly moving, occasionally rotating camera.&nbsp;&nbsp;

Rob Ulitski

Melissa Massey

Michael Moore

Terrence Wilkins

Marti Guiver

Dante Connor

Hollie Mapp

Jade O Connor 

Tom Mangham

The Mill

Dan Millar

Sony Music

Beau Pritchard-James

Berwyn 'Vinyl' by Ethan + Tom 

Berwyn--'Vinyl'-by-Ethan-+-Tom-

Having made three videos for East London rapper Flohio, tyro directing duo Ethan Barrett and Tom Gullum turn their attentions to Nayana IZ and a humdinger of a lockdown video created on limited resources but considerable resourcefulness.&nbsp;It's perhaps not so surprising, as their Flohio videos&nbsp; - particularly their first one for <a href="https://www.promonews.tv/videos/2019/09/03/flohio-way2-ethan-barrett-tom-gullam/60530" target="_blank">Way2</a>&nbsp;- have demonstrated&nbsp;Barrett and Gullum's skills with&nbsp;DIY camera techniques. The video for TNT has those, but also accompanied by stop-frame animation and collage, created from Nayana's selfies,&nbsp;as&nbsp;she&nbsp;performs in and around her domestic space.Barrett and Gullum then bring it all together in a thrilling edit. Impressive.[imgtoken data:1]

Tom Gullam

PIAS

Nayana IZ 'TNT' by Ethan + Tom

Nayana-Iz-'Tnt'-by-Ethan-Barrett-And-Tom-Gullam

After their impressive overhead performance video for <a href="https://www.promonews.tv/videos/2019/09/03/flohio-way2-ethan-barrett-tom-gullam/60530" target="_blank">Way2</a>, young directors Tom Gullam and Ethan Barrett come up with another clever method to highlight London rapper Flohio's quickfire flow.Gullam and Barrett have Flohio back where she performed in Duncan Loudon's video for Wild Yout', showing the greener side of East London: they film her on the Marshes from four different angles, cutting between them.And the camera is also constantly zooming out, so the powerful rap of Heavy comes with an everchanging background; distant skyscrapers appearing beyond the scrubland. Which is beautiful in its own way...&nbsp;

Emily Macrander

Kacper Kukla

Billy Morley

Hip Hop

Flohio 'Heavy' by Ethan + Tom

Flohio-'Heavy'-by-Tom-Gullam-And-Ethan-Barrett

Tyro directors Ethan Barrett and Tom Gullam provide an excellent device to capture South London rapper Flohio’s boundless energy on WAY2 -&nbsp;constantly from a few feet above her head, as we follow her cruising through her native neighbourhood.Matching the lyrics of being way too hype for anything regular anymore, the video plays with&nbsp;bold, hyperreal imagery, captured in gritty black and white. having set a high standard in her pervious videos directed by Duncan Loudon (who creative directed here), this feels like a natural progression - with a real and rare 'how did they do that?' aspect to the camerawork.Even with the camera flying above her, Flohio's performance is more confident and assured than ever. It cements her as one of the most exciting artists working in the genre today.&nbsp;&nbsp;

Ethan + Tom

Director

News featuring Ethan + Tom

Videos featuring Ethan + Tom

2023 (1)

2022 (5)

2021 (2)

2020 (3)

2019 (1)

Popular content

Is this your profile?

Feedback

Latest Videos