videoArctic Lake 'Breathe' by Alex + Plex Studio
Alex + Plex Studio release a stripped-back promo for Arctic Lake, following their previous collaboration on Lonely. The video for Breathe moves into a more minimalist, lifeless setting, with vocalist Emma Foster performing as projected patterns intermittently wash over her face. The overwhelming red colour palette feels dangerous and alerting, evoking the fearful themes of the track, and signalling the end of the road for her first love."The idea behind Breathe is tied to our previous collaboration with Arctic Lake, the Lonely video, a warmth-drenched, intense performance of Emma (Arctic Lake’s singer) as a trio packed in a confined space," explain Alex + Plex Studio. "Breathe is the aftermath of that. It’s Emma’s introspective moment, alone in the same space."We transformed elements of the previous video, the colour palette, set design details and cinematography, into a minimal and lifeless setting, stripped out of everything. The constant zoom and synced visuals projected on Emma’s face also operate in direct contrast to the energetic and communal feel of Lonely."We loved the idea of creating this little introverted piece after a very extroverted project. Our DOP Maximilian Mckay and art directors Louis Simonon and Murdo Hepburn were crucial to shape the visual world behind both videos, with the intent of communicating opposite feelings whilst keeping a strong aesthetic bond between both projects."
Rob Ulitski - 7 months ago