Alex + Plex Studio release a stripped-back promo for Arctic Lake, following their previous collaboration on Lonely. The video for Breathe moves into a more minimalist, lifeless setting, with vocalist Emma Foster performing as projected patterns intermittently wash over her face. The overwhelming red colour palette feels dangerous and alerting, evoking the fearful themes of the track, and signalling the end of the road for her first love."The idea behind Breathe is tied to our previous collaboration with Arctic Lake, the Lonely video, a warmth-drenched, intense performance of Emma (Arctic Lake’s singer) as a trio packed in a confined space," explain Alex + Plex Studio. "Breathe is the aftermath of that. It’s Emma’s introspective moment, alone in the same space."We transformed elements of the previous video, the colour palette, set design details and cinematography, into a minimal and lifeless setting, stripped out of everything. The constant zoom and synced visuals projected on Emma’s face also operate in direct contrast to the energetic and communal feel of Lonely."We loved the idea of creating this little introverted piece after a very extroverted project. Our DOP Maximilian Mckay and art directors Louis Simonon and Murdo Hepburn were crucial to shape the visual world behind both videos, with the intent of communicating opposite feelings whilst keeping a strong aesthetic bond between both projects."

Liam Desroy directs a vibrant performance video for Irish indie-pop outfit modernlove., combining the band's driving rendition of Us with screen projections to great effect.The visuals are underpinnned by silhouettes of the band playing against projections of solid colours, enhanced by grainy artefacts, before introducing new elements - greater interplay between the band members; the head of an angelic-looking young woman appears on the screen behind singer Barry Lally.Finally, the pulsating and expansive nature of the song is reflected by the band being joined by an enthusiastic crowd in front of the screens. It's a well-crafted work that pays homage to the indie-pop genre, described by Wonderland as "a visual delight to those who witness it."

Kara Marni embodies the elements, in Rebekah B Creative's fashion-centric promo for 2nd Nature. Water, air and fire are infused into the concept for the video, visualised through stunning set design and breathtaking styling, with an enchanting performance tying it all together. Projected colours and patterns add an extra texture to the visuals, whilst slow, deliberate camera movements encompass the sensual vibes of the track."2nd Nature is about natural desire," says Rebekah. "The visual is built from three scenes inspired by three natural elements that Kara dominates and controls - water, air and fire. The styling and art direction were orchestrated to work harmoniously as we saw this mainly as a fashion-centred performance video."Embodying each element through texture and colour pallette was the most prominent task. Big ups to Anastasia Busch on styling, Kai Blamey as DOP and Alan Scott on set design."

Keith Turner, in collaboration with Diortiz, directs a black and white homage to old movies and a certain legendary fictional detective, for his musician alter ego Slow Walk. The video focuses on the rather elementary tale of a hapless fool who suspects his lover of foul play but isn't smart enough to break the case, so he daydreams of being legendary detective Sherlock Holmes, and solving the mystery that is his life. But sometimes mysteries are best left unsolved...Shot during and after lockdown, the video utilises phone footage shot around London and layered visuals on a projection screen, the concept pays homage to vintage films, with a very visual, slapstick style of humour.Ultimatley this inventive, lo-fi affair is a love letter to the immortal Sherlock, London - and particularly the streets where Slow Walk lives, and walks.

Nathan Sam Long directs a beautiful one-shot promo for Mysie.In the video for Keep Up With Your Heart, Mysie sings directly to camera, as if we're sat opposite her. The camera moves gradually closer, with choreographed lighting coruscating and transforming alongside projected effects.Feeling like a hard conversation you've been putting off with a loved one, the poignant emotion in the concept is captured through a masterful understanding of the craft - stripped back yet elevated in its execution.

Thomas Davis directs a transcendent, dreamlike promo for Pixey's Electric Dream. Shot on a chilly day in Margate just before Christmas, the video experiments with projection and ramped frame rates to create a hazy, subtly psychedelic aesthetic. Anchored by a compelling performance from the young artist, the colourful and vibrant concept is masterfully cut together by Charles Gamble, who achieves a frenetic yet strangely peaceful energy in the final edit.

Tanu Muino takes motion control to a new level, in her breathless promo for Monatik, featuring Lida Lee&Niino. We've seen an explosion of mo-co rig use in music videos this year, but Muino has taken things one step further, by securing the artist - as opposed to a camera - to the Bolt arm. In the midst of a frenetic, futuristic set of performance vignettes, Monatik, Lee and Niino are captured through a variety of dizzying camera moves and angles, heightened by neon strobes and cutting-edge robots projecting vibrant lasers onto their bodies.

Jordan Rossi directs a vibrant performance video for Griff & electronic duo Honne, as part of a project on emerging talent by Vero and Hunger Magazine. Inspired by the amalgamation of art and technology in the digital era, the promo is an energetic ride through glitchy textures and otherworldly projections. While Griff's performance is understated yet endearing, and Honne's cameos are cleverly intertwined into the art direction, via lilting loops on TV screens. "This video was a love letter to the digital era taking us down the rabbit hole of cyber space," says Rossi. "It was always meant to be a slightly surreal acid trip but in a very confined computer context. I described it initially as Dali meets The Matrix with a glitchy style."The video was created as part of a special collaboration between Vero and Hunger Magazine as a focus on emerging British music talent. It was great to have Griff part of this with her strong visual style and laser-focused vision."