Lemar 'Love Turned Hate' by Crooked Cynics
Lemar takes to the stage in Love Turned Hate, with a tune that explores a painful theme in a relatively upbeat way. The blue-tinged visuals see the singer performing up stage, while centre stage, we see a relationship that has run its course.
The contrast between the happy, loved-up days of the couple in their youth against their troubled middle-age makes for a saddening watch. But the video allows for Lemar's heartening, sympathetic tone to come out on top, making the dramatic elements perhaps easier to bear.
CROOKED CYNICS:
"For Love Turned Hate, we wanted to achieve the combination of a truly classic performance from Lemar, so to match the nostalgic sound of his record, alongside the portrayal of a broken relationship. By creating our own space, we were able to take the story out of the real world and present it in an unusual and interesting way.
"Our aim was to show how a relationship is more than the sum of its parts and how memories alone do not create a happy home. Love exists in the past, present and future but often we can only realise what is happening right now. The concept wouldn't have even been possible without the hard work and hustle of everyone involved. It was undisputedly a team effort!"
Credits
Director | Crooked Cynics |
Producer | Gemma Hall |
Production Company | Crossfire Productions |
Director of Photography | Charlie Goodger |
1st AD | Bailey Marks |
2nd AD | Alix Williams |
Movi Operator | Alfie Biddle |
Focus Puller | Toby Goodger |
Camera Assistant | Sasha Bajac |
Gaffer | Dan McCormick |
Spark | Jack Knott |
Spark | Elliott Crawford |
Rigger | Peter Kalopsidiotis |
Art Director | Emma Winter |
Assistant Art Director | Tessa McCall |
Assistant Art Director | Carina Dewhurst |
Stylist (Artist) | Anthony Lewis |
Make-up (Artist) | Freddie Stopler |
Make-up Assistant | Gaby Winwood |
Wardrobe | Susan Kulkarni |
Runner | Will Raymonde |
Runner | Harry Parker |
Runner | Becca Mably |
Editor | Crooked Cynics |
Colourist | Mark Meadows |
Grading company | Smoke & Mirrors |
Director's Representation | Lock It In |
Other credits | Young Female: Catarina Mira Young Male: Adam Rojko Older Female: Jo Price Older Male: Paul Tunnicliffe |
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