Lemar 'Love Turned Hate' by Crooked Cynics

Lemar takes to the stage in Love Turned Hate, with a tune that explores a painful theme in a relatively upbeat way. The blue-tinged visuals see the singer performing up stage, while centre stage, we see a relationship that has run its course.

The contrast between the happy, loved-up days of the couple in their youth against their troubled middle-age makes for a saddening watch. But the video allows for Lemar's heartening, sympathetic tone to come out on top, making the dramatic elements perhaps easier to bear. 

CROOKED CYNICS:

"For Love Turned Hate, we wanted to achieve the combination of a truly classic performance from Lemar, so to match the nostalgic sound of his record, alongside the portrayal of a broken relationship. By creating our own space, we were able to take the story out of the real world and present it in an unusual and interesting way.

"Our aim was to show how a relationship is more than the sum of its parts and how memories alone do not create a happy home. Love exists in the past, present and future but often we can only realise what is happening right now. The concept wouldn't have even been possible without the hard work and hustle of everyone involved. It was undisputedly a team effort!"