Director's Representation

REPmedia

Relta directs a dazzling performance promo for rising star Sekou.Inspired by the 1980’s documentary&nbsp;Paris Is Burning, the video for Never Gunna Give You Up&nbsp;explores a space where people are free to be themselves, empowering Sekou to launch into a solo dance moment.Inside a hazy, deep red venue, we see Sekou interacting with other party-goers, before taking the spotlight in a retrofuturistic room, where he transitions into a boundless dance performance.&nbsp;It's completely absorbing - retro, cinematic and joyous, and easily one of the standout promos of the year to date.&nbsp;[imgtoken data:1][imgtoken data:2]

United Kingdom

Phoebe Swiderska

Laura Meredith

Matthew Josephs

Josie Fox

Relta

Anastasia Liasi

The Corner Shop

Dan Curwin

Matt Bohun

Billy Kendal

Heather Link

Ella Griffith

Kashman Harris

Mike Vega

Oliver Munks

Denize Ersoy

Asantewa Aboah

Shy Mason

Brenda Ford

Jamie Hodgson

Work Editorial

Dani Rotaru

Time Based Arts

Ewan Mcintosh

Island Records

Singer songwriter

Sekou 'Never Gunna Give You Up' by Relta

Sekou-'Never-Gunna-Give-You-Up'-by-Relta

Relta directs the official short film for Kojey Radical's new album, charting the artist's self-appraisal at a crucial moment in his life through an ambitious twist on music video conventions. &nbsp;In Don't Look Down -&nbsp;inspired by the album of the same name - Relta builds a world around Kojey that is, on the face of it, highly music video-friendly. It starts with a house party, but the host and star of the show, is struggling to cope with the situation. What follows is impressive, not just for Kojey's performance - which is excellent - including his frankness about experiencing any mental fragility, but that the film continues to subvert expectations.In the film, Relta and team have made a real benefit with their imaginative approach to environment is reflecting Kojey's state of mind. The rooms of a house (or houses) are revealed to be part of a connected studio set. This is clear in the part of the film devoted to the track Rule One&nbsp;- which was also released as <a href="https://www.promonews.tv/videos/2025/06/04/kojey-radical-ft-bawo-rule-one-relta/91309" target="_blank">a separate video</a> - but feels more meaningful as part of the bigger picture of the film, where the music video language of the dreamscape comes with a wider message.&nbsp;&nbsp;&nbsp;Relta also deals with a sizeable cast, almost throughout the film, who are playing the both the important people and minor figures&nbsp;in Kojey's life, which also highlights both the pressure and the rewards. It allows guest performers Bawo and Ghetts&nbsp;to fit seamlessly into this world. But ultimately it all serves to push the theme of Kojey's personal journey, and his embracing of real-world responsibilities, in a way feels both personal and entirely&nbsp;relatable.&nbsp;So this is&nbsp;an inspired and accomplished piece, and an excellent effort from all involved.&nbsp;[imgtoken data:1]&nbsp;[imgtoken data:2]

Toni Blaze

Jeff Cellis

Billy Kendall

Tess Mitchell

Katie Scott

Jack Green

Anthony Adjai-clinton

Owen Diplock

Oscar Maxmillis

Bianca Simone

Kim Jarrett

Lauren Harewood

Autumn Jensen Casting

Tom Mangham

Black Kite Studios

Matt Hutchins

Hip Hop

Kojey Radical 'Don't Look Down' (short film) by Relta

Kojey-Radical-'Don't-Look-Down'-by-Relta

American rapper&nbsp;Mick Jenkins and British singer Enny talk to each other - or perhaps are talking to themselves - in a stylish visual by Flora Scott.&nbsp;With an approach that combines thoughtful, well-shot compositions of Jenkins and Enny&nbsp;with guerilla-style shots of London, the video for Words I Should Have Said does a fine&nbsp;job in creating an atmosphere that suits the song and complements the personalities of the artists.Flora Scott says that&nbsp;her intention was to create a space where their frank truth-telling was entirely plausible."We place&nbsp;Mick and Enny in a world where they confess their words to the light (or lack thereof), as well as to their own reflections and each other’s," explains Flora.&nbsp;"We juxtapose this with moments from day into night as we transition through the video, making their inner world seem even more insular."

Roisin Jenner

Chloe Saunders

George Traynor

Flora Scott

Aleah Scott

Nali Fernandes

CURATED LONDON

Jon Pierre-louis

Linus Sandelands

Dylan Bruce

Simon Oxley

Grace Austin

Toma Iaramboykov

Honey Olowolagba

Nancé Synthiah Kabasélé

Jacob Crow-mains

Okay Studio

Sharon Chung

Wash

Mick Jenkins ft Enny 'Words I Should Have Said' by Flora Scott

Mick Jenkins & EMIL Feat. ENNY - Words I Should've said

Relta directs an introspective promo for Aussie duo Royel Otis.&nbsp;The video for Say Something follows the pair on a pensive bus journey through the city, captured in lingering tracking shots and intimate closeups.&nbsp;Rousing and emotionally engaging, the subtle performances and dreamlike cinematography create&nbsp;an immediately absorbing vibe, building upon the power-pop track.&nbsp; &nbsp;

Australia

Mikecoley Culkin

Tess Mitchel

Franz Deutschmann

Theo Schnürer

Jules Wileman

Studio RM

Alternative

Royel Otis 'Say Something' by Relta

Royel-Otis-'Say-Something'-by-Relta

Femi Ladi crafts a late-night fever dream drenched in rhythm and heat in a pulsating and ultimately dramatic visual&nbsp;for Leigh-Anne.The video for dancehall-influenced Been a Minute opens in a packed after-hours basement. The air is thick with heat, sweat&nbsp;and anticipation - a&nbsp;sea of bodies moves in perfect, chaotic sync at the best party on Carnival weekend.Femi Ladi brings this energy to life on screen by using a variety of stylistic camera techniques and setups to fully immerse the viewer in the moment. The aesthetic is encapsulated in the gorgeous glow of Stefan Yap's cinematography and Vlad Barin's grade that captures the sense of unbridled passion and&nbsp;intense heat&nbsp;in the movement&nbsp;of Leigh-Anne and her friends.&nbsp;And then comes the curveball, when a visual dominated by dance adds an edge of drama and mystery: Leigh-Anne's focus is disturbed by a passing female in red, starting a party of her own in the next room - who&nbsp;turns out to be her own&nbsp;alter-ego.It's an intriguing way to end the first release&nbsp;from this new chapter of Leigh-Anne's career. Can we expect a sequel?

Anti Design

Theo Spencer

Jack O’mullane

Sarah Banks

Rhona Ezuma

Femi Ladi

Enrique Soares Da Silva

PRETTYBIRD

Femi Bello

Jovan Lawrence

Stefan Yap

Phillips Nortey

Harry Coleman

James Huth

Nicole Hastings

Molecia Seasay

Hila Karmand

Kaz Ove

The Quarry

Vlad Barin

Harbour Picture Company

Virgin Music Group

Dancehall

Garage

Leigh-Anne 'Been A Minute' by Femi Ladi

Leigh-anne-Pinnock-'Been-A-Minute'-by-Femi-Ladi

For the first single from multi-hyphenate artist and rapper Kojey Radical after a three-year hiatus, Relta directs a compelling video capturing his performance and how it radiates through a series of connected rooms.The video for Rule One unfolds in a kinetic style, beginning as Kojey performs as he exercises vigourously on a running machine, then visually panning through adjoining&nbsp;rooms - a group of girls' listening to the music on headphones, his collaborators Bawo and Swindle relaxing with friends.Each flicker between different rooms exploring the power of focus and dedication in life, the viewer gets the sense they are on the journey with Kojey through his mind and lyrics and he lays out his rules for life."I’ve admired Kojey’s work for almost 10 years now - longer than I’ve been directing," says Relta. "So I suppose it makes sense that I placed a lot of importance on this project. Thankfully I had the most wonderful team around me who made my somewhat ambitious creative come to life."We built three adjoining sets, each with their own tones and emotional weight. The song felt militant and authoritative to me, and being Kojey’s first release in several years, I was keen to have his performance shots feel just as impactful, seeing him training in a surreal space &amp; powering the surrounding rooms."I also loved the way Kojey paid homage in the song and we managed to sprinkle in a couple more nods in the video, as well as seeing the next generation taking notes themselves. The entire video was shot in an intense three hour window and looking back it’s all a bit of a blur, but I couldn’t be happier with how it came together."

Chloe Ensor

Reece Whiteley

Harry Crum

Jeff Celis

Nahal Ashrafi

Antony Adjai-clinton

Frances De Havas

Atlantic Records

Kojey Radical ft Bawo 'Rule One' by Relta

Kojey Radical - Rule One (feat. Bawo) [The First Chapter]

Femi Oladigbolu dramatises singer-songwriter Myles Smith's personal story of family breakup&nbsp;in the video for My First Heartbreak.A young man walks through an empty house and finds an old-style phone with answering machine, playing the message from a father to his sons. The man then becomes his younger self, listening to the message for the first time.&nbsp;The memories of the adult&nbsp;and the experience of the child are intertwined, which underscores the traumatic experience of the story of a father abandoning his family.&nbsp;&nbsp;&nbsp;&nbsp;"I was truly moved by the vulnerability in the track," says&nbsp;Oladigbolu. "Its raw honesty wasn't too distant from my own experiences. I felt a deep connection to the lyrics and sought to weave that same truth and relatability into something his audience could genuinely feel."&nbsp;[imgtoken data:1]

Frankie Elster

Pete Bursh

Femi Oladigbolu

Ynez Myers

Agile Films

Kat Cattaneo

Romaine Foster

Joel Honeywell

Myles Payne

Jay Gomez

Alex Finlayson

Daisy Gamble

Aaliyah Oke

Hasani Franke

Tash Hicks

Coffee & TV

Hope Ikpoku

Sony Music

Singer-songwriter

Myles Smith 'My First Heartbreak' by Femi Oladigbolu

Myles-Smith-'My-First-Heartbreak'-by-Femi-Oladigbolu

Mumford &amp; Sons return to action with an irresistibly joyous video by Charlie Robins in which some of the band's most loyal fans listen to&nbsp;their new music for the first time, capturing their instinctive initial&nbsp;reactions.Fans and friends of the band were invited to hear Rushmere - title track of Mumford &amp; Sons'&nbsp;forthcoming new album and their first release in over five years - at an event in London in December. In a stripped-back studio setting and&nbsp;with multiple cameras, Robins' then focusses&nbsp;on each person, filmed individually or as a pair, and finds them reacting in a range of very personal ways to the song.&nbsp;&nbsp;&nbsp;Opening with a mosaic-like grid&nbsp;of each person at the start of each take, the video then transitions into a glorious rollercoaster of emotions - the dawning&nbsp;pleasure of hearing a song that revives the band's early sound,&nbsp;turning into&nbsp;dancing in some cases, but also quieter, intimate&nbsp;contemplation&nbsp;and even a few tears.[imgtoken data:1]The genuine reactions of discovery from a group of ordinary people with a shared love of the band&nbsp;- some of whom came a very long way to attend - are fascinating and heartwarming to behold, captured in Jack Exton's cinematography and Ed Cooper's insightful edit. A delightful visual that is both affecting and celebratory.&nbsp;"Humans being humans is such a simple concept," explains Robins. "We decided to run with it and do a bit of a forensic study of Mumford’s fans and friends as they encountered the new music."We shot with eight cameras - perhaps slightly OTT but nothing beats good old-fashioned realness. Everything we captured was of the moment and honest and I think it really shows in the final film."What a lovely bunch of people."

Taise Kerr

Alizee Levrino

Charlie Robins

André Reid-McKinley

David Knight

James Duffy

Jack Exton

Daniel Castro Garcia

Edward Cooper

The Assembly Rooms

Thomas Mangham

Rock

Mumford & Sons 'Rushmere' by Charlie Robins

Mumford-&-Sons-'Rushmere'-by-Charlie-Robins

Earth is under attack and only a long-suffering pub barman - who happens to look different from everyone else -&nbsp;can save us, in&nbsp;James Ogram's terrific promo for South London indie-rock outfit Fat Dog.&nbsp;Ogram finds the sweet spot between satire and cartoon capers in the video for the band's rollicking anthem Earth Song, where a very tall, distinctive-looking alien (played by Peter Lidell)&nbsp;arrives&nbsp;for work in a London boozer, to face hostility and abuse&nbsp;by one of the punters. When the TV news channel reports on a UFO in the shape of giant dog&nbsp;hurtling towards Earth, other drinkers also pile in to blame him for the alien invasion. So he decides to act...[imgtoken data:1]Cue a cool change of visual style to mixed media&nbsp;animated montage, when the alien barman goes to confront the Big Dog in a titanic clash among London skyscapers. Vibrant colours and cut-out textures collide&nbsp;in a King Kong v Godzilla-style fight montage, with painstaking animated elements&nbsp;assembled by animation director Evan Lawday.Following his videos for Honeyglaze, including the UKMVA-nominated <a href="https://www.promonews.tv/videos/2024/06/17/honeyglaze-dont-james-ogram/86876" target="_blank">Don't</a>, this is&nbsp;a big step up in scope and ambition by Ogram, and he rises to the challenge. The video is a pleasure from start to finish - to enjoy for fun&nbsp;and also absorb the underlying message.&nbsp; &nbsp;[imgtoken data:2]&nbsp;"When I first received the brief for this video from Fat Dog, there was one major question to answer: how do I make The Man Who Fell To Earth meet Godzilla on a music video budget?" says Ogram.&nbsp;"It was a little tough. But once I saw Peter (our alien) in make-up, I was confident we could make it work."We filmed Peter against greenscreen, getting him to do karate kicks, punches and all sorts of other bizarre things, so our animator, Evan Lawday, would have something to work with. Peter was a great sport and we managed to get a lot in about an hour."We then had to cram all this story into the remaining two&nbsp;minutes of the music video. We focused on hitting beats and not over-shooting. Spending our time on little looks between Peter and the supporting artists and somehow, I think it all worked out."&nbsp;

Kyla Weldon

Finley Lane Mcelroy

Evan Lawday

Grace Conway

James Ogram

Kian Altmann

Adam Singodia

Jim Holland

Ali Copland

Ollie Pearson

Ana-marija Ramić

Raphael Arcadios

John O’Riordan

Punderson Gardens

Ben Carey

Agile Studio

Peter Lidell

Domino Records

Fat Dog 'Earth Song' by James Ogram

Fat-Dog-'Earth-Song'-by-James-Ogram

Earthboi directs a nostalgic promo for Pa Salieu, following the rapper across a number of different spots in his hometown of Coventry.Shot on film, the video for Belly exudes a sense of homecoming and community.&nbsp;Switching up between performance setups and character vignettes, it's a laidback, optimistic visual, which feels authentic to Salieu's journey whilst delivering something cinematic and engaging.&nbsp;

REPmedia

Director's Representation

2025 (8)

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