A new episode of The Promonews Podcast is out today, featuring a director who has made outstanding music videos, commercials, longform work, and now a big budget TV drama series - Aoife McArdle.From emerging as a director in the early 2010s, Aoife McArdle has explored the boundaries of narrative filmmaking, in videos for the likes of Jon Hopkins, Wilkinson, U2 and Coldplay, in her debut movie Kissing Candice, and now in the distinctive tone and sensibility of the AppleTV show Severance, where she was both a director and producer, working with showrunner Ben Stiller and creator/writer Dan Erickson.Promonews's David Knight and Rob Ulitski had the chance to talk to Aoife about Severance - made entirely during the time of Covid restrictions - discussing her contribution in the show's aesthetic, and also her work with its leading actors, including Adam Scott and the remarkable Patricia Arquette.Then we looked back on some of the seminal music videos she made, from her solo directing breakthrough with Little Comets, to other videos that explored her Northern Irish background, including for U2, as well as the award-winning video for Jon Hopkins' Open Eye Signal. She also discusses her epic dystopian vision, greatly influenced by George Orwell's Animal Farm, for Coldplay, released just as the first lockdown began. This is the latest episode of The Promonews Podcast: Talking Music Videos, sponsored by Loop Talent - the 20th episode overall in the series that has just passed its first anniversary.The past year has seen the Podcast interview a range of creatives who are active making music videos right now. These include directors such as KC Locke, Milo Blake, Olivia Rose, Fred Rowson, Nathan James Tettey, Sophia Ray, Salomon Ligthelm, Kasper Häggström, Lucrecia Taormina, and Louis Bhose.Other recent interviewees include DoP Rick Joaquim, director's rep Sam Davey, director Sam Brown talking about working with Adele, and Andy Morahan discussing his wild times with Guns 'n Roses, on the 30th anniversary of his video for November Rain. Other interviewees include RUFFMERCY, Mayling Wong, Rik Burnell, Regina Meessen, Lee Fairweather, Adam Singodia and Vlad Barin.• Listen to The Promonews Podcast with Aoife McArdle on Spotify, and other platforms.

A new episode of The Promonews Podcast is out today, featuring South African cinematographer Rick Joaquim, who is now establishing himself in the UK, with increasingly high profile work in music videos and beyond.Born in Johannesburg, Rick Joaquim learned his craft working in various forms of filmmaking in South Africa, from narrative and documentary, to commercials and music videos. Then he moved to the UK with his family at the start of 2021, at the height of the pandemic.His conversation with Promonews' David Knight and Rob Ulitski covers his career in South Africa and the upheaval of the past year or so, establishing himself in the UK scene on work including videos for KSI and Clean Bandit, and gives some insight into his meticulous working process. This is the latest episode of The Promonews Podcast: Talking Music Videos, sponsored by Loop Talent. Recent episodes have featured legendary music video director Andy Morahan discussing his career, including his spectacular videos for Guns 'N Roses; and Milo Blake, a young director making an impact with videos for a new generation of music artists including Lava La Rue, Willow Kayne, and Louis Culture.Previous episodes in the current series have featured director and creative director Nathan James Tettey, director KC Locke, director's agent Sam Davey, and directors Fred Rowson and Sam Brown.Interviewees in the previous two series of the podcast include directors Salmon Ligthelm, Olivia Rose, Sophia Ray with producer Mayling Wong, Kasper Häggström, Lucrecia Taormina, RUFFMERCY and Louis Bhose. In previous episodes The Promonews Podcast has also welcomed DoPs Rik Burnell and Adam Singodia, the latter talking with colourist Vlad Barin; hair stylist Regina Meesen; and COMPULSORY's director's rep Lee Fairweather. • Listen to The Promonews Podcast with Rick Joaquim on Spotify, and other platforms.

A new episode of The Promonews Podcast is out today, featuring an up-and-coming talent of British music videos, the UKMVA-nominated director Milo Blake.In the last couple of years Milo Blake has made a real impact in British music videos, directing acclaimed videos for a new generation of music artists including Louis Culture, Lava La Rue, Willow Kayne and Obongjayar - and also signing to London production company Spindle.In this episode Milo talks to Promonews's David Knight and Rob Ulitski about his career thus far, and how his spirit of experimentation and versatility, and exploring bold ideas and techniques, has gelled with a new wave of UK music talent across different music genres.This is the latest episode of The Promonews Podcast: Talking Music Videos, sponsored by Loop Talent. Previous episodes in the current series have featured director and creative director Nathan James Tettey, director KC Locke, director's agent Sam Davey, and directors Fred Rowson and Sam Brown.The previous episode to this one featured legendary music video director Andy Morahan discussing his career, including his spectacular videos for Guns 'N Roses. Interviewees in the previous two series of the podcast include directors Salmon Ligthelm, Olivia Rose, Sophia Ray with producer Mayling Wong, Kasper Häggström, Lucrecia Taormina, RUFFMERCY and Louis Bhose. In previous episodes The Promonews Podcast has also welcomed DoPs Rik Burnell and Adam Singodia, the latter talking with colourist Vlad Barin; hair stylist Regina Meesen; and COMPULSORY's director's rep Lee Fairweather. • Listen to The Promonews Podcast with Milo Blake on Spotify, and other platforms.

The Promonews Podcast is back, with something a bit different. In this episode, for the first time the Podcast takes a dip into Music Video History, with one of the dons of music video direction - Andy Morahan.Thirty years ago, Andy was working with Guns N’ Roses - the biggest rock band in the world, at the height of their fame and notoriety - directing a series of extravagant videos that still spark debate today. The spectacular series of promos for the band's double album Use Your Illusion I & II included November Rain, a nine-minute epic that features Slash's iconic guitar solo in the desert - arguably the most iconic moment in all rock music videos.Andy describes his crazy year with G N' R as "like Spinal Tap with money", and he gives TPP hosts David Knight and Rob Ulitski a rare taste of those wild days of big hair, big egos and big budgets. He also heads further back to how he began his career in London in the Eighties, making some of the best loved British videos of the era - including classics for George Michael and Pet Shop Boys.This is the latest episode of The Promonews Podcast: Talking Music Videos, sponsored by Loop Talent. Previous episodes in the current series have featured director and creative director Nathan James Tettey, director KC Locke, director's agent Sam Davey, and directors Fred Rowson and Sam Brown.Interviewees in the previous two series of the podcast include directors Salmon Ligthelm, Olivia Rose, Sophia Ray with producer Mayling Wong, Kasper Häggström, Lucrecia Taormina, RUFFMERCY and Louis Bhose. In previous episodes The Promonews Podcast has also welcomed DoPs Rik Burnell and Adam Singodia, the latter talking with colourist Vlad Barin; hair stylist Regina Meesen; and COMPULSORY's director's rep Lee Fairweather. • Listen to The Promonews Podcast with Andy Morahan on Spotify, and other platforms.

The latest episode of The Promonews Podcast: Talking Music Videos is out today, featuring a conversation with director Sam Brown about his return to music videos for Adele's latest single Oh My God.Sam Brown is one of the UK's top commercials directors, who cut his teeth as a director making acclaimed music videos in the Noughties. He made a rare return to music videos for Adele - which was also a reunion with the UK's top pop star. Back in 2011, he directed Adele’s iconic video for Rolling In The Deep - one of the most successful British music videos ever.In the latest of the current series of interviews with figures in the music video industry, in association with Loop Talent, Sam Brown talks about the making of her video for Oh My God, an incredible technical feat that fuses numerous Adele performances together with brilliant use of motion control camerawork, and he reveals the remarkable ‘pre-visualisation’ process that was key to making it work.Sam also discusses how his methodology changes - and becomes more personal - when he is directing a music video rather than a commercial.This episode in the third series of The Promonews Podcast: Talking Music Videos, sponsored by Loop Talent, follows the first three episodes featuring director and creative director Nathan James Tettey, director KC Locke, and director's agent Sam Davey.Interviewees in the previous two series of the podcast include directors Salmon Ligthelm, Olivia Rose, Sophia Ray with producer Mayling Wong, Kasper Haggstrom, Lucrecia Taormina, RUFFMERCY and Louis Bhose. In previous episodes The Promonews Podcast has also welcomed DoPs Rik Burnell and Adam Singodia, the latter talking with colourist Vlad Barin; hair stylist Regina Meesen; and COMPULSORY's Lee Fairweather. • Listen to The Promonews Podcast with Sam Brown on Spotify, and other platforms.

The new episode of The Promonews Podcast: Talking Music Videos is out today, featuring a conversation with British director Fred Rowson about his career directing music videos and the three videos he directed last year for Years & Years, Little Mix and Wet Leg - aka 'the loungewear trilogy'. Rowson has now been directing music videos for a decade, regularly crossing music genres to helm videos for the likes of Bree Runway, Joe Goddard of Hot Chip, Zac Abel, and Police Dog Hogan. But his most consistent collaboration has been with Years & Years, from their early hits to the video for Starstruck, the first release from the latest album.In the latest of the current series of interviews with figures in the music video industry, in association with Loop Talent, Rowson opens up about the ups and downs of directing music videos, being driven by his love of music, and talks about his long working relationship with Olly Alexander of Years & Years.He talks about making Startstruck with Olly and choreographer Sherrie Silver, and how that was followed by videos for pop queens Little Mix (for No) and indie darlings Wet Leg (for Too Late Now) - with the artists being dressed in loungewear, and thus becoming the accidental common theme of all three.This episode in the third series of The Promonews Podcast: Talking Music Videos, sponsored by Loop Talent, follows the first three episodes featuring director and creative director Nathan James Tettey, director KC Locke, and director's agent Sam Davey.Interviewees in the previous two series of the podcast include directors Salmon Ligthelm, Olivia Rose, Sophia Ray with producer Mayling Wong, Kasper Haggstrom, Lucrecia Taormina, RUFFMERCY and Louis Bhose. The podcast has also welcomed DoPs Rik Burnell and Adam Singodia, the latter talking with colourist Vlad Barin; hair stylist Regina Meesen; and COMPULSORY's Lee Fairweather. • Listen to The Promonews Podcast with Fred Rowson on Spotify, and other platforms.

The new episode of The Promonews Podcast: Talking Music Videos is out today, featuring a conversation with one of the most experienced and influential independent director's representatives working in UK music videos - and winner of Best Agent at last year's UKMVAs - Sam Davey.Sam Davey has been representing music video directors via independent agents OB Management since the mid-Noughties, playing a crucial role in bringing artists, labels and directors together, and being involved in the making of hundreds of videos over that period.In the latest of the current series of interviews with figures in the music video industry, in association with Loop Talent, Promonews' David Knight and Rob Ulitski talked to Sam Davey a few weeks after his UKMVAs win in November, to find out more about his work, to gain an insight in what he looks for in a director, and his views on the state of music video production right now, from his unique vantage point.This episode in the third series of The Promonews Podcast: Talking Music Videos, sponsored by Loop Talent, follows the first two episodes featuring director and creative director Nathan James Tettey, released in December, and director KC Locke, released last month.Interviewees in the previous two series of the podcast include directors Salmon Ligthelm, Olivia Rose, Sophia Ray with producer Mayling Wong, Kasper Haggstrom, Lucrecia Taormina, RUFFMERCY and Louis Bhose. The podcast has also welcomed DoPs Rik Burnell and Adam Singodia, the latter talking with colourist Vlad Barin; hair stylist Regina Meesen; and COMPULSORY director's rep Lee Fairweather. • Listen to The Promonews Podcast with Sam Davey on Spotify, and other platforms.

The new episode of The Promonews Podcast: Talking Music Videos is out today, featuring a revealing chat with one of the biggest directors in UK music videos right now, KC Locke.Since his relatively recent breakthrough into mainstream music video production, Locke's progress has been meteoric, and particularly in the two years of the pandemic where he has directed in the region of 30 videos, for some of the biggest artists in British grime, hiphop and pop. In the latest of the current series of our conversations with important creatives in the music video industry, in association with Loop Talent, the Manchester-based director talks about how he followed his own path to become one of the most prolific and successful directors in British music videos - and kept his independence by doing it from his hometown, building his own production base in Manchester.This is the second in the third series of The Promonews Podcast: Talking Music Videos, sponsored by Loop Talent, following the first episode featuring director and creative director Nathan James Tettey, released in December.Interviewees in the previous two series of the podcast include directors Salmon Ligthelm, Olivia Rose, Sophia Ray (with producer Mayling Wong), Kasper Haggstrom, Lucrecia Taormina, RUFFMERCY and Louis Bhose. The podcast has also welcomed DoPs Rik Burnell and Adam Singodia, the latter talking with colourist Vlad Barin; hair stylist Regina Meesen; and COMPULSORY director's rep Lee Fairweather. • Listen to The Promonews Podcast with KC Locke on Spotify, and other platforms.