A new episode of The Promonews Podcast is out today, featuring a director currently making a big impact in British music videos and beyond - Ali Kurr.

Ali is a director with a track record of making outstanding videos for up-and-coming British female artists - including Poppy Adjudha and Bree Runway - and she has developed a longstanding working relationship with Rina Sawayama, from her days as an unsigned artist to her current status vying for superstardom. 

For Sawayama's third album they have collaborated on her most high-profile and ambitious music videos so far, and we talk to Ali about the making of those videos, for This Hell and Hold The Girl. The director - based at Partizan and Darkroom - also talks candidly about what she has learned over ten years of making videos, her rules on working with new artists, on winning pitches, not having a definable directing style - and her experience making a porn film. 

This is the latest episode of The Promonews Podcast: Talking Music Videos, sponsored by Loop Talent. The past year has seen the Podcast interview a range of creatives who are active making music videos right now. These include directors such as KC Locke, Milo Blake, Olivia Rose, Fred Rowson, Nathan James Tettey, Sophia Ray, Salomon Ligthelm, Kasper Häggström, Lucrecia Taormina, and Louis Bhose.

Other recent interviewees include DoP Rick Joaquim, director's rep Sam Davey, director Sam Brown talking about working with Adele, and Andy Morahan discussing his wild times with Guns 'n Roses, on the 30th anniversary of his video for November Rain, and in the last episode, Aoife McArdle discussing her path from music video director to director and producer on Apple TV+'s Severance. 

Other interviewees include RUFFMERCY, Mayling Wong, Rik Burnell, Regina Meessen, Lee Fairweather, Adam Singodia and Vlad Barin.

• Listen to The Promonews Podcast with Ali Kurr on Spotify, and other platforms.