Will Hooper continues his creative partnership with Sad Night Dynamite by directing the riotous video for the first single of their latest campaign - with SND's Josh and Archie as worker drone-enemies who meet in the street... and then it all kicks off.The Sick Of Your Sound video a frantic montage of POV rage, as we see the boys perform as they try and choke each other out, attracting an audience of curious onlookers. It's nasty, and we should not watch... yet we must. Because it's funny and an appropriately aggressive way to visualize this bad banger of a track.Reddened faces, watering eyes, nose’s bleeding, veins bulging... balancing a surreal, uncanny vibe with violent, bloody brilliance, it's an ugly yet satisfying watch. And a sign of great things to come.
Rob Ulitski - 7 months ago