Jme 'Pricks' by Matt Walker
In the fourth of Matt Walker's series of videos for Jme, the independent rap artist reveals the extent of loathing of the music business, in the action-packed and violent video for Pricks.
It's set in a corporate record label, where Jme is poised to sign a contract - until he notices a clause which says he is about to sell his own soul, in perpetuity... So he refuses to sign - and then all hell breaks loose.
The ensuing tear-up, and his white-knuckle ride in trying to escape from the building, is a perfect accompaniment to Jme's entertaining diatribe.
Whether or not you sympathise with all of his sentiments (or the violence), it climaxes in a resounding message - 'Thought my style didn't fit til I stopped listening to all these pricks.' - just as he is about to face his final stand against a group of seriously miffed record company execs. It's a tremendous vehicle for a seriously talented rapper.
|Producer||Antoine Dixon Bellot|
|Production Manager||Kem Ekundayo|
|1st AD||Sam Roffey|
|Director of Photography||Thomas English|
|Focus Puller||Chris Steel |
|2nd AC||Christopher Orr|
|Art Director||Ash Halliburton|
|Director's Representation||Carrie Sutton|
|Production Company||Mastermind Media|
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