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Laurel Smith 'Everybody Bleeds' by Matilda Harding-Kemp

Rob Ulitski - 10th Oct 2022

Matilda Harding-Kemp directs a powerful promo for new artist Laurel Smith's Everybody Bleeds, depicting a surreal dreamworld outside the confines of a party.

The video explores themes of empowerment, violence and rebellion, slickly visualised with style and flair, and Harding-Kemp has created a hard-hitting and refreshing visual that stays in the mind.

"Life experiences good or bad become a part of us and that’s something we have to grapple, fight and grow with," she says. "We wanted to portray this aspect of reality through a sense of metamorphosis where the more the video progresses the more Laurel’s reflection changes until she doesn’t recognise herself. To me, subtle moments like this feel quite close in representing that transient journey.

"This feels like quite a rebellious image that links to the contrast in the lyrics of being a ‘good girl’ and a ‘bad one’ as women are stereotypically told to be in line and sweet. So it was fun playing with that and showing female energy in an empowering way."

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Rob Ulitski - 10th Oct 2022

Tags

  • Director's notes
  • New Director
  • Party
  • empowerment
  • rebellion
  • Performance
  • Violence
  • Time

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Credits

Production/Creative

Director
Matilda Harding-kemp
Producer
James Dearden
Production Company
Executive Producer
Jack Lightfoot
Production Assistant & Client Relations
Rachel Akiboye / Runner

Camera

Director of Photography
Mike O'Connor
Focus Puller
Nacho Guzman

Lighting/Grip

Gaffer
Sebastian Hinds
Spark
Declan Duff

Art

Art Director
Bronte Carter
Art Assistant
Georgia Sturdy

Wardrobe

Make-up
Daisy Oldershaw

Editorial

Editor
Louis Catlett

Grading

Colourist
Steffan Perry
Colour grade company
Company 3

Agent

Director's Representation

Commission

Label
John Leahy

Rob Ulitski - 10th Oct 2022

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