Oliver Blair directs a darkly enigmatic promo for singer-songwriter and actress Ruxa. The video for Campfire presents a burlesque love story set against acid-trip noir. With vibrant lighting and a mysterious narrative interwoven through trippy vignettes, it's an alluring vision full of longing and introspection. Elevated by stunning choreography and moments of theatrical flair, it's a great visual accompaniment to the lilting track.

James Blake has a Hellish day trying to make content for a jaded social media audience in the mesmerising promo for Thrown Around, directed by The Reids. Opening with a snappy conversation with a social media guru, who tells the artist he needs to up his content game to stay relevant, we see Blake venture out onto the street to record a half-hearted TikTok video - until his phone gets nicked by a bike-riding assailant. From there, things go from bad to worse, and we get to experience this from a hypnotic Snorricam-style rig built by DoP Fraser Mitchell. Elevated by trippy effects and a heavy dose of surrealism, it's a standout visual that also showcases Blake's acting chops, and a surprising facility for comedy. Someone get this man in touch with Netflix right away.And remarkably, the whole project was turned around in less than a week, as Will and Ed Reid explain. "Thrown Around was by far the maddest project we’ve shot to date - from idea sign off to wrap in 6 days, this one was a beast to wrangle and so much fun," say the brother directing team, who have just signed to Anonymous Content. "We will be proud of this one for a while."It wouldn’t have been possible to do it without James himself being so up for it. He gave us incredible amounts of time, energy and humour - you really see that on camera."Also, utilising a new camera rig - the 3rd Person Snorri - as a narrative device was a really special experience - it feels so hard to shoot something in a way that feels different and fresh these days and we pushed hard to do that here which is perhaps what we’re most proud of."

Following the hyper-stylised promo for Teriyaki, Rebecca Phillips returns with another self-directed promo, this time for Quicksand. The haunting visual is set in a secretive industrial location, a liminal space in which nightmares and reality collide to create an otherworldly fever dream. With trippy effects and an enthralling performance, the video fits perfectly within Phillips' avant garde videography, and brings to life the preternatural soundscapes in the track. "Quicksand gives voice to the experience of being utterly subsumed in a passionate entanglement, to the point where it almost feels like your skin is being ripped off with the intensity of the attraction, connection and the physical act," Phillips explains."It explores the simultaneous feelings of physical power and energy that can stem from passion while acknowledging the unsettling and intoxicating paradox that what makes you feel more alive is never something you can control and may lead to your downfall."The video exists in an endlessly unfolding liminal space replete with 'white gloved walkers' and a melting outfit that disintegrates, creating the impression that the character is almost drowning in her own desire."