Ruth Hunduma directs a stylish performance promo for Frank Carter & The Rattlesnakes.

The video for Self Love is enigmatic, trippy and a little bit sexy, bursting with the same energy the group are known for during their live performances. 

The use of a garish yellow-red colour palette adds to the hypnotic appeal of the visual, whilst the editorial-style portraits towards the end of the concept give it an elevated feel. 

A dazzling display of raw energy and a brilliant peek inside the new album.