Live It Up, the official song from the 2018 FIFA World Cup in Russia, brings together Puerto Rican superstar Nicky Jam, Hollywood royalty Will Smith and pop newcomer Era Istrefi - and Yasha Malekzad has directed a video that delivers a charismatic performance from each artist, a feast of World Cup football footage, guest cameos and a gritty urban aesthetic that is surprising for an official World Cup video. Predominantly filmed in Budapest, to fit around Will Smith's movie shooting schedule, each perfomer has their own big performance set-piece: Nicky Jam is backed by a brass band on an industrial-looking iron bridge; Era Istrefi sings whilst in a council estate setting circled by drift cars; while Will Smith performs in front of group of flag bearers and horses in an abandoned warehouse.At the same time, there are football-related vignettes, cameos from Brazilian stars old and new - the great Ronaldinho, and current star Willian - and lots of World Cup action. It's almost exciting as the 2018 tournament itself.Additional footage was filmed in London, and Kingston, Jamaica, in a video that Malekzad and the team at Artist Preserve heroically pulled around in a matter of days. The fastmoving pace and gritty aesthetic helps to give the Caribbean-sounding song a more Russian feel, but there's no diminishing the feelgood factor. And that's completely appropriate for what is turning out to be a classic World Cup.

As Meridian Dan talks a good game in Hot For Me Now, pointing out how hard he's worked to get people's attention, Konstantin Ermakov shows just what it takes with a loose narrative accompanying the rapper's performance about a young street footballer perfecting his skills - and suffering numerous setbacks and bouts of self-doubt along the way.And it all comes good in the end for the young man - the message clearly delivered that dedication and graft is just as important as natural talent.

On this day when the spectre of disaster hangs over England's World Cup dreams, the rallying-cry, flag-waving videos starring James Corden appear to have dried up. Let's face it, we're all fearing the worst. But at least we can entertain and console ourselves with the most belief-beggaring World Cup video ever made: Macy Gray and a bunch of fashion models in high heels and short skirts making their very own World Cup tribute, courtesy of Fashion TV. The England team would fancy their chances with this lot. Although not on the football pitch obviously, because a couple of the girls look quite tasty. Definitely good enough to bamboozle Glen Johnson. And they all look more comfortable with the controversial Jubilani ball than Wayne Rooney. Anyway, for what its worth, I'd pick Defoe.

England play their second match at the 2010 World Cup tonight, so what better time to post this on Promo Because it might actually not worth bothering about next week. Is that too pessimistic, considering we're playing Algeria tonight, regarded as a very moderate side, who probably won't play with a recognised forward Well, let's put it this way: no. This is England we're talking about here: dodgy keeper, wobbly defence, kick and rush football... It's a humiliating disaster waiting to happen. And Shout For England does have the authentic anguish of the long-suffering England fan - the criticism mixed with the still-lingering belief, which has of course become chubby funnyman James Corden's stock-in-trade. Like Capello shouting at the players all the time, his schtick is a bit of a cul de sac. But, Mike O'Keefe at Sony has made a wise selection when it comes to making the video. He's gone for experience - and certainly a safer pair of hands than Robert Green. Fourteen years ago Pedro Romhanyi made the video for this song's spiritual predecessor, Skinner & Baddiel & Lightning Seeds's Three Lions (it's also Pedro's first video in four years - far too long). This one relies more on England footie footage than the Baddiel and Skinner video, and Dizzee leads the crowd, assured as ever. Not clear what Corden actually contributes to proceedings, but thanks to Pedro knowing his footie, the video has the right feel. And, for a bonus, there aren't any vuvezelas. Possibly a good omen too After Pedro's Three Lions video for Euro 96, we got to the semis. I think I may be clutching at straws here...