As Meridian Dan talks a good game in Hot For Me Now, pointing out how hard he's worked to get people's attention, Konstantin Ermakov shows just what it takes with a loose narrative accompanying the rapper's performance about a young street footballer perfecting his skills - and suffering numerous setbacks and bouts of self-doubt along the way.

And it all comes good in the end for the young man - the message clearly delivered that dedication and graft is just as important as natural talent.