Mychelle 'Sweet Nothings' by Avesta Keshtmand
Rob Ulitski - 17th Mar 2025
Avesta Keshtmand directs a high-energy promo for singer Mychelle.
The video for Sweet Nothings opens with a quote: "Today I've decided to put my energy into the things that make me happy."
This title screen is swiftly followed by the camaraderie of a women's football match, following the players from the changing rooms to the pitch, tied together by a celebratory, feel-good vibe.
It's an inspired concept, given Mychelle also has a huge interest in football and sport, and blends the different worlds in a fresh, energising way. Lovely work.
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Rob Ulitski - 17th Mar 2025
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Credits
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Production/Creative
- Director
- Avesta Keshtmand
- Producer
- Zoe Gunn
- Creative Director
- Working Studios
- Production Company
- Zee-Ayy
- Executive Producer
- Zoe Gunn
- Executive Producer
- Abbey Valentina
- Production Manager
- Tom Chesterman
- 1st AD
- Elsa Grace
Camera
- Director of Photography
- JH
- 1st AC
- Joel Rosenberg
- 2nd AC
- Riccardo Garofalo
- Photographer
- Dan Burwood
Lighting/Grip
- Gaffer
- Tom Nowell
Wardrobe
- Make-up
- Manni Kaur
- Hair Stylist
- Tyeesha Scott
- Stylist
- Demae Wodu
Editorial
- Editor
- Kev Corry
- Editing company
- The Assembly Rooms
- Edit Producer
- Taise Kerr
Grading
- Colourist
- Sharon Chung
- Colour grade company
- W
- Colour Producer
- George Traynor
Agent
- Director's Representation
- LR
Commission
- Commissioner
- Erin Corrian-Alexis
- Label
- FAMM
Other credits
Socials
Manni Kaur
Rob Ulitski - 17th Mar 2025