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Mychelle 'Sweet Nothings' by Avesta Keshtmand

Rob Ulitski - 17th Mar 2025

Avesta Keshtmand directs a high-energy promo for singer Mychelle. 

The video for Sweet Nothings opens with a quote: "Today I've decided to put my energy into the things that make me happy." 

This title screen is swiftly followed by the camaraderie of a women's football match, following the players from the changing rooms to the pitch, tied together by a celebratory, feel-good vibe. 

It's an inspired concept, given Mychelle also has a huge interest in football and sport, and blends the different worlds in a fresh, energising way. Lovely work. 

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Rob Ulitski - 17th Mar 2025

Tags

  • Football
  • Narrative
  • Sport
  • High Energy
  • Inspired
  • Creative

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Credits

Featured here in the credits?

Production/Creative

Director
Avesta Keshtmand
Producer
Zoe Gunn
Creative Director
Working Studios
Production Company
Zee-Ayy
Executive Producer
Zoe Gunn
Executive Producer
Abbey Valentina
Production Manager
Tom Chesterman
1st AD
Elsa Grace

Camera

Director of Photography
1st AC
Joel Rosenberg
2nd AC
Riccardo Garofalo
Photographer
Dan Burwood

Lighting/Grip

Gaffer
Tom Nowell

Wardrobe

Make-up
Manni Kaur
Hair Stylist
Tyeesha Scott
Stylist
Demae Wodu

Editorial

Editor
Kev Corry
Editing company
The Assembly Rooms
Edit Producer
Taise Kerr

Grading

Colourist
Sharon Chung
Colour grade company
Colour Producer
George Traynor

Agent

Director's Representation

Commission

Commissioner
Erin Corrian-Alexis
Label
FAMM

Other credits

Socials

Manni Kaur

Rob Ulitski - 17th Mar 2025

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