In distinct contrast from their usual fast-paced collaborations Yasha Malekzad has directed something a bit different for Enrique Iglesias's Loco, also featuring Romeo Santos. The sleazy bar …
Nicky Jam, Will Smith & Era Estrefi 'Live It Up' (2018 FIFA World Cup Russia)' by Yasha Malekzad
Live It Up, the official song from the 2018 FIFA World Cup in Russia, brings together Puerto Rican superstar Nicky Jam, Hollywood royalty Will Smith and pop newcomer Era Istrefi - and Yasha Malekzad has directed a video that delivers a charismatic performance from each artist, a feast of World Cup football footage, guest cameos and a gritty urban aesthetic that is surprising for an official World Cup video.
Predominantly filmed in Budapest, to fit around Will Smith's movie shooting schedule, each perfomer has their own big performance set-piece: Nicky Jam is backed by a brass band on an industrial-looking iron bridge; Era Istrefi sings whilst in a council estate setting circled by drift cars; while Will Smith performs in front of group of flag bearers and horses in an abandoned warehouse.
At the same time, there are football-related vignettes, cameos from Brazilian stars old and new - the great Ronaldinho, and current star Willian – and lots of World Cup action. It's almost exciting as the 2018 tournament itself.
Additional footage was filmed in London, and Kingston, Jamaica, in a video that Malekzad and the team at Artist Preserve heroically pulled around in a matter of days. The fastmoving pace and gritty aesthetic helps to give the Caribbean-sounding song a more Russian feel, but there's no diminishing the feelgood factor. And that's completely appropriate for what is turning out to be a classic World Cup.
|Production Company||Artist Preserve|
|Executive Producer||Kasra Pezeshki|
|1st AD||Tamás Vass|
|Director of Photography||Aaron Reid|
|Focus Puller||Emily Jane Robinson|
|2nd AC||Bence Bujdosó|
|2nd AC||Max Openshaw|
|Art Director||Bálint Balázs|
|Post production company||Artist Preserve|
|Label||Sony Music Latin|
Director Yasha Malekzad and executive producer Kasra Pezeshki, who have just launched their new agency Artist Preserve, have also just made their seventh video for Enrique Iglesias – …
Apparently there are a few people who aren't just thinking about football right now (they probably live in Germany or Spain or Argentina....) but for the rest of us, here's a new …
Yasha Malekzad, Ethan Lader and Jeff Dotson collaborate on the latest excursion from Enrique Iglesias (and friends) in the form of this hi-tech, hi-living deluxe pole-dancing video from the …
Park Village have signed three new directors to expand their commercials and music video roster: Jared Knecht, Elliot Simpson and Sil and Jorik.
CHEAT have announced today that they have hired two of London's most respected colourists to join their team: Jack McGinity and Tim Smith.
One super 8 cartridge no editing film challenge straight 8 has opened its doors to the straight 8 shootout challenge - a 2019 charity shootout format for all creative companies around …
Director and photographer India Sleem has signed to Black Dog Films in London for UK representation.
American director Isaac Rentz, whose hugely successful music videos for artists like Katy Perry, Jason Derulo, Nick Jonas, OneRepublic, Paramore, Cage The Elephant, Olly Murs, Tegan & Sara, …
COMPULSORY has announced the appointment of Stephanie Walton in the role of Head of New Business & Development, to expand on the London-based production company's profile in the commercial …