Nina Nesbitt tries to outrun her problems, in Wolf James' punchy promo for Life's A Bitch (L.A.B.)The dazzling promo features vibrant coloured lighting and two different Ninas - one "perfect" version who tries to hold things together, and the other representing her darker, more impulsive side - which gives the concept interesting, Jeykll & Hyde-style layers and a unique perspective. The frenetic cinematography works well with the idea, allowing a sense of unabashed energy to build from the lilting camera movement and quickfire edit.

Florian Joahn sees double in his promo for MØ’s new single Kindness.Influenced by the classic George Michael and Mary J Blige vid for As, Joahn presents a perpetually spinning visual, interspersed with doppelgängers of Mø and a flurry of dancers. Hypnotic in its aesthetic, the use of oversaturated, contrasting colour palettes and bold visual effects develops into a maximalist visual feast.

Fred Rowson reunites with Olly Alexander and Years & Years in a thoroughly joyful new video for single Starstruck - choreographed by Sherrie Silver.It's the band's first release since Alexander’s breakthrough acting role in Russell T Davies’s TV drama It’s A Sin, and marks the return of Rowson to music video after a busy year making commercials and hunkering down to write his first feature film. And the result of their reunion is a delight - an outpouring of impish energy from the band's frontman, who utilises his on-screen charisma to inhabit not one but two versions of himself.Shot in the Hotel Café Royal in Piccadilly Circus in London - a gorgeously luxurious location made available as a result of the pandemic - the pyjama and dressing gown-clad Alexander looks uncertainly into one of its many ornate mirrors, and then finds himself facing a seriously adoring fan - his own döppelgänger. The entire video is the interplay between the two Ollys, masterfully shot and made cartoonishly entertaining by the choreography by Sherrie Silver, the Rwandan-born choreographer and dancer who shot to fame when she worked with Donald Glover on the video for Chilish Gambino's This Is America, and other projects.DoP Jaime Feliu-Torres makes full use of the lavish location, with silky-smooth Steadicam work throughout - especially in challenging scenarios, including multiple chase scenes - and the art direction and styling feel perfectly fitting, with an opulent yet contemporary spin. In short, this is a wonderfully charming comeback for Alexander, who has the zesty energy of a newcomer, balanced with the experience of an industry pro - and also for Fred Rowson, quite possibly the UK's best dressed music video director...FRED ROWSON:"Knowing that It's A Sin was soon to be released, but not knowing the massive impact it would have, Olly was clearly keen to create something totally different to what came before. Like the music, it represents all the things that we missed in 2020 - colour, joy, energy, comedy.It represents all the things that we missed in 2020 - colour, joy, energy, comedy."This is light years away from the world that we created for Palo Santo on the last album, and all the better for it. We assembled an incredible team to bring Olly's vision to life, and I had my own starstruck moment when choreographer Sherrie Silver came on board. I've been desperate to work with her for years, and she did not disappoint; her wild, inspired ideas elevated the concept at every turn. She, Olly and I became like a three-headed monster, all adding jokes, dance moves and suggestions for shots."This kind of atmosphere attracts the best crew, and we were blessed with an amazing team, who pulled this off on a crazily tight schedule. Huge love to everyone at Blink, and on the production, who gave us the means to create something wild. I can't wait to see where Years & Years go next."Sherrie, Olly and I became like a three-headed monster...LAURA NORTHOVER (EXECUTIVE PRODUCER):"Fred is a joy to work with. He’s a meticulous planner and fosters a uniquely collaborative environment when making a music video."I’m super pleased he’s back in the music video game because I missed him when he was annoyingly focussed on a feature and all of those commercials."

Karim Ansel explores the tortured, pernicious inner voice of Mowdee’s psyche, in his brilliant video for Je T'embête. We all have our own internal struggles between good and bad, and it can often feel like we are completely out of control of who takes the reigns. Mowdee is in the unfortunate position of having his doppelgänger appear as an all-too-real apparition, causing trouble and mini catastrophes around every corner. Initially embarrassed by his cheeky, menacing demeanour, Mowdee eventually comes round to his darker self, via several hilarious vignettes that take place across the course of a day. DoP James Coote balances an authentic, real-life aesthetic with a handful of experimental angles, all shot on film to give it a grainy and raw texture. Ansel's direction jumps between understated and slapstick, providing the perfect platform for the ensuing drama, without going too overboard and silly.He also worked from a treatment/animatic that mapped out the narrative in great detail, as you can see from this entertaining animatic vs final video visual.

Zebra Katz investigates an abandoned hotel in Palanga, Lithuania, in Žanete Skarule's promo for Moor. The high-concept visuals exude a sense of mystery, as the artist stalks the clandestine location, chasing a doppelganger who may or may not be real. The cinematography is breathtaking, and the abstract camerawork and lighting elevates the minacious, dangerous quality of the concept. Equal parts mesmerising and haunting, it's a brilliant play on the doppelganger trope, with a refreshing and engaging perspective.