A man is chased down by a breakdancing alter ego, in Saman Aminzadeh's fast-moving promo for 49th & Main.The main character, played by Ben Banishahi, is shown travelling across London, whilst his doppelgänger spins, twists and flips along the way. It's a fresh concept with a lo-fi aesthetic, perfectly suiting the nostalgic vibes of the track.

BINA has a bizarre out-of-body experience in niyadre's thought-provoking promo for Do Not Disturb. The immersive promo sees the artist walking through a manicured forest environment, bumping into different versions of herself in an increasingly abnormal sequence of events. This leads to her stealing a bike and watching her clones dance by a lake at sundown - definitely not your average day out. The warm, summery cinematography and classic Kodak film grade add a layer of polish to the concept, whilst the themes of mental health and our connection to the different versions of ourselves adds a poignant flourish.

Cody Lee Brown directs a surreal store-set promo for Night Moves. The video sees vocalist John Pelant visit a supermarket at night, whilst a troubling series of events unfolds in front of his eyes. It starts with an encounter with a doppelgänger, and some weird stares from shopkeepers and customers in the store. As the video progresses, the concept takes a dive into horror territory before finishing on an eccentric, otherworldly note. In this bizarre trip to the supermarket, Pelant perfectly embodies the role of a terrified, confused customer, and the cameos from other members of the group elevate the idiosyncratic nature of the piece.

Nina Nesbitt tries to outrun her problems, in Wolf James' punchy promo for Life's A Bitch (L.A.B.)The dazzling promo features vibrant coloured lighting and two different Ninas - one "perfect" version who tries to hold things together, and the other representing her darker, more impulsive side - which gives the concept interesting, Jeykll & Hyde-style layers and a unique perspective. The frenetic cinematography works well with the idea, allowing a sense of unabashed energy to build from the lilting camera movement and quickfire edit.

Florian Joahn sees double in his promo for MØ’s new single Kindness.Influenced by the classic George Michael and Mary J Blige vid for As, Joahn presents a perpetually spinning visual, interspersed with doppelgängers of Mø and a flurry of dancers. Hypnotic in its aesthetic, the use of oversaturated, contrasting colour palettes and bold visual effects develops into a maximalist visual feast.

Fred Rowson reunites with Olly Alexander and Years & Years in a thoroughly joyful new video for single Starstruck - choreographed by Sherrie Silver.It's the band's first release since Alexander’s breakthrough acting role in Russell T Davies’s TV drama It’s A Sin, and marks the return of Rowson to music video after a busy year making commercials and hunkering down to write his first feature film. And the result of their reunion is a delight - an outpouring of impish energy from the band's frontman, who utilises his on-screen charisma to inhabit not one but two versions of himself.Shot in the Hotel Café Royal in Piccadilly Circus in London - a gorgeously luxurious location made available as a result of the pandemic - the pyjama and dressing gown-clad Alexander looks uncertainly into one of its many ornate mirrors, and then finds himself facing a seriously adoring fan - his own döppelgänger. The entire video is the interplay between the two Ollys, masterfully shot and made cartoonishly entertaining by the choreography by Sherrie Silver, the Rwandan-born choreographer and dancer who shot to fame when she worked with Donald Glover on the video for Chilish Gambino's This Is America, and other projects.DoP Jaime Feliu-Torres makes full use of the lavish location, with silky-smooth Steadicam work throughout - especially in challenging scenarios, including multiple chase scenes - and the art direction and styling feel perfectly fitting, with an opulent yet contemporary spin. In short, this is a wonderfully charming comeback for Alexander, who has the zesty energy of a newcomer, balanced with the experience of an industry pro - and also for Fred Rowson, quite possibly the UK's best dressed music video director...FRED ROWSON:"Knowing that It's A Sin was soon to be released, but not knowing the massive impact it would have, Olly was clearly keen to create something totally different to what came before. Like the music, it represents all the things that we missed in 2020 - colour, joy, energy, comedy.It represents all the things that we missed in 2020 - colour, joy, energy, comedy."This is light years away from the world that we created for Palo Santo on the last album, and all the better for it. We assembled an incredible team to bring Olly's vision to life, and I had my own starstruck moment when choreographer Sherrie Silver came on board. I've been desperate to work with her for years, and she did not disappoint; her wild, inspired ideas elevated the concept at every turn. She, Olly and I became like a three-headed monster, all adding jokes, dance moves and suggestions for shots."This kind of atmosphere attracts the best crew, and we were blessed with an amazing team, who pulled this off on a crazily tight schedule. Huge love to everyone at Blink, and on the production, who gave us the means to create something wild. I can't wait to see where Years & Years go next."Sherrie, Olly and I became like a three-headed monster...LAURA NORTHOVER (EXECUTIVE PRODUCER):"Fred is a joy to work with. He’s a meticulous planner and fosters a uniquely collaborative environment when making a music video."I’m super pleased he’s back in the music video game because I missed him when he was annoyingly focussed on a feature and all of those commercials."