BINA. 'Do Not Disturb' by niyadre
Rob Ulitski - 16th June 2022
BINA has a bizarre out-of-body experience in niyadre's thought-provoking promo for Do Not Disturb.
The immersive promo sees the artist walking through a manicured forest environment, bumping into different versions of herself in an increasingly abnormal sequence of events. This leads to her stealing a bike and watching her clones dance by a lake at sundown - definitely not your average day out.
The warm, summery cinematography and classic Kodak film grade add a layer of polish to the concept, whilst the themes of mental health and our connection to the different versions of ourselves adds a poignant flourish.
Rob Ulitski - 16th June 2022
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Credits
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Production/Creative
- Director
- n
- Producer
- Delenn Vaughan
- Producer
- Bina.
- Producer
- Mel Ijieh
- Production Company
- Ambience
- Executive Producer
- n
- 1st AD
- Yezan Laham
- BINA.'s Double
- Nyotaa Izeidi
- Cast
- John Sesay, Martin King, Alex Hurst, Udochukwu Emeka-Okafor, Lorraine Khamali, Zekia Salmon Hall, Shakiele Winter
Camera
- Director of Photography
- Jasper Koryczan
- Focus Puller
- Tobi Ife Oloke
Wardrobe
- Stylist
- Margaret Zawedde
- Make-up
- Blessing Kambanga
Editorial
- Editor
- n
Grading
- Colourist
- n
Rob Ulitski - 16th June 2022