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BINA. 'Do Not Disturb' by niyadre

Rob Ulitski - 16th June 2022

BINA has a bizarre out-of-body experience in niyadre's thought-provoking promo for Do Not Disturb. 

The immersive promo sees the artist walking through a manicured forest environment, bumping into different versions of herself in an increasingly abnormal sequence of events. This leads to her stealing a bike and watching her clones dance by a lake at sundown - definitely not your average day out. 

The warm, summery cinematography and classic Kodak film grade add a layer of polish to the concept, whilst the themes of mental health and our connection to the different versions of ourselves adds a poignant flourish.

Rob Ulitski - 16th June 2022

Tags

  • New Director
  • Performance
  • Doppelgänger
  • poignant
  • Unusual
  • Abnormal
  • Kodak

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Credits

Production/Creative

Director
Producer
Delenn Vaughan
Producer
Bina.
Producer
Mel Ijieh
Production Company
Ambience
Executive Producer
1st AD
Yezan Laham
BINA.'s Double
Nyotaa Izeidi
Cast
John Sesay, Martin King, Alex Hurst, Udochukwu Emeka-Okafor, Lorraine Khamali, Zekia Salmon Hall, Shakiele Winter

Camera

Director of Photography
Jasper Koryczan
Focus Puller
Tobi Ife Oloke

Wardrobe

Stylist
Margaret Zawedde
Make-up
Blessing Kambanga

Editorial

Editor

Grading

Colourist

Rob Ulitski - 16th June 2022

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