BINA has a bizarre out-of-body experience in niyadre's thought-provoking promo for Do Not Disturb. The immersive promo sees the artist walking through a manicured forest environment, bumping into different versions of herself in an increasingly abnormal sequence of events. This leads to her stealing a bike and watching her clones dance by a lake at sundown - definitely not your average day out. The warm, summery cinematography and classic Kodak film grade add a layer of polish to the concept, whilst the themes of mental health and our connection to the different versions of ourselves adds a poignant flourish.
Rob Ulitski - 16th June 2022