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Robbie Williams 'Lost' (Director's Cut) by Alex Southam

Rob Ulitski - 16th Dec 2022

Alex Southam directs a touching comeback promo for Robbie Williams, set in a TV studio where Robbie is being interviewed by none other than himself. 

Southam's video for Lost - and this is the Director's Cut - begins with the artist backstage of a talk show, ready to be interviewed by his suited-and-booted TV interrogator. Who turns out to be his döppelgänger. 

As Real Robbie is grilled by his alter-ego, it's a chance to recount some of the singer's most iconic moments on a TV screen on set. That adds to the air nostalgia, with a sense of him attempting to overcome regret, and trying to map out a way forward for the future. 

It's strong work by Alex Southam - and a fitting comeback showcase for the irrepressible Robbie. 

Tags

  • Director's cut
  • Performance
  • Pop
  • TV show
  • Doppelgänger
  • Iconic
  • Host
  • Television

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Credits

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Production/Creative

Director
Alex Southam
Producer
Production Company
Executive Producer
1st AD

Camera

Director of Photography
Focus Puller
Focus Puller
2nd AC

Lighting/Grip

Gaffer
Key Grip
Key Grip
Key Grip
Key Grip

Wardrobe

Stylist
Hair
Hair
Make-up

Editorial

Editor
Editing company
Edit Producer

Grading

Colourist

VFX

Post production company
Post Producer
Post Producer

Agent

Director's Representation

Commission

Commissioner
Commissioner
Label

Misc

Executive Post Producer

Rob Ulitski - 16th Dec 2022

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