Micha Akchoti directs a stirring promo for Timothée Joly, filming the French artist at locations in Europe associated with authoritarian regimes in the 20th century.The video for Oxygène Pur explores freedom in the context of people's own lives, jobs and relationships, visualised through breathtaking environments and creative cinematography. The monochromatic aesthetic, paired with the quick-cut edit and riotous track create an alluring yet disruptive energy which perfectly reflects the theme of the lyrics. "At a time where fascism and authoritarian tendencies are strongly rising again in Europe and everywhere in the world, a lot of people feel the need of freedom and space in a wider sense," says Akchoti. "Therefore, we use this song as an hymn to freedom and express the metaphor politically by shooting the artist only in front of buildings which were made under Italian fascism in Rome, or the Communist occupation in East Berlin."The contrast of the artist stuck and contrived in the frames under the weight of this architecture and past with this black and white propaganda aesthetic, singing about his need to free himself and breathe pure oxygen, says a lot about the current state of the world in my point of view."

Mark Lediard directs a love letter to the North East, in his promo for Of Mice And Men's Castaway. Featuring up and coming actor Bridget Marumo - also from the North East - the video follows her character as she explores locations around Newcastle city centre and County Durham. Featuring a flair of VFX performance, through animated artwork on various walls, the video has a particular focus on brutalist architecture and it's place within the overall environment. “I’ve always been inspired by the brutalist architecture we have in the North East," Lediard says."It's striking lines and shapes have a unique look that may not be to everyone’s taste, but I find it really visually interesting. This video was a perfect opportunity to feature these unique locations and show them off to the world”.

Vincent Haycock directs a thought-provoking promo for LA-based rapper Maxo. Shot by Steve Annis, the video is a dreamlike montage of the artist's performance, backdropped by the imposing architecture of the city around him. Interweaving shots of a girl dancing around the space, and bookended by spoken word interview snapshots, the video has an almost narrative structure to it, which plays out in an abstract, evocative fashion. Brilliant work with jaw-droppingly beautiful imagery and creative cinematography, which reunites Haycock with Maxo following the video last year for 48.