Director duo King She create a brilliantly imaginative promo for French-Cameroonian artist Yamê.The visually striking promo for Shoot draws from a pivotal fall in Yamê’s childhood, which shaped both his distinctive jawline and teeth. King She developed the narrative around the theme of falling, using it as a metaphor for self-discovery - and the concept was rooted not only in Yamê’s experience but also in a similar event from the director’s own past. Opening with young Yamê falling and breaking open - revealing a giant stone version of himself filled with an Escher-like inner world. Inside, countless versions of Yamê wander through surreal corridors and shifting rooms, each encounter representing different incarnations of his struggles.Yamê wanted the video to feel like a video game - each scene unlocking a new level of his consciousness. The motorcycle chase, for instance, plays like an action sequence from a psychological game, while other sections mirror 'boss fights' with darker parts of the self. This structure gives the film a pulsing energy and dreamlike progression, allowing for a distinct visual language in every scene. Filmed at Villa Arson, a fine arts school in Nice, the video uses the geometric austerity of brutalist architecture to evoke authenticity and material honesty.Yamê’s Cameroonian heritage also plays a key role in the visual storytelling. After showing King She the spiral architecture of traditional villages in his ancestral homeland—structures that echo early conceptions of the galaxy—the filmmakers integrated this motif throughout the video. It all culminates in a final shot that honors African cosmology and architectural traditions.To portray Yamê’s journey through a shifting, Escher-like mental maze, the filmmakers combined in-camera effects, practical set builds, and a range of post-production techniques—including keyframe scaling, 2D animation, CGI, and AI-generated imagery. Key VFX partner MONUMENTAL FX provided standout CGI and set extension work, bringing to life the surreal architecture of Yamê’s internal world. During production, the team 3D-scanned Yamê which enabled the creation of the giant stone figure featured in the video’s opening.Every visual choice was designed to render emotional conflict as external chaos and immersive art. The end result is a rich, cinematic journey through the complex architecture of the self. Outstanding work.

UK rapper NOBAKINGSODA returns with another video helmed by one half of Neon Kiss, NEONXFLUORESCENT.Following their collab on Air Fryer, the video for Clockers similarly begins with a breathy intro from a female DJ on a pirate radio station, before we join NOBAKINGSODA and his unusual passenger on a night-time drive through London, taking in the sights of the West End as they cruise the city."When I first heard the song, I immediately envisioned it as a driving track," says the director. "Luckily NOBAKINGSODA is a massive car enthusiast so he was very much with it."I've always found London to be a very different city at night than it is in the daytime, with an indescribable beauty I wanted to highlight without the usual nighttime tropes. Inspired by the documentary, Los Angeles Plays Itself, I figured it would be best to let the lights and the architecture of Soho and Piccadilly tell their story on the car windscreen."The wolf in the passenger seat is open to interpretation."

Sans Soucis is an omnipresent force in Jay Green's fantastic promo for I Know Your Present. With a high contrast, monochromatic aesthetic, we see the artist standing in the middle of bustling London streets, serving as the narrator of the passing crowds' lives. Utilising a mixed media approach - blending video and time lapse photography - the video is an arresting portrait of a fascinating artist, and the focus on the environment as well as the performance elevates it to a new level.