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Timothée Joly 'Oxygène Pur' by Micha Akchoti

Rob Ulitski - 3rd June 2024

Micha Akchoti directs a stirring promo for Timothée Joly, filming the French artist at locations in Europe associated with authoritarian regimes in the 20th century.

The video for Oxygène Pur explores freedom in the context of people's own lives, jobs and relationships, visualised through breathtaking environments and creative cinematography. 

The monochromatic aesthetic, paired with the quick-cut edit and riotous track create an alluring yet disruptive energy which perfectly reflects the theme of the lyrics. 

"At a time where fascism and authoritarian tendencies are strongly rising again in Europe and everywhere in the world, a lot of people feel the need of freedom and space in a wider sense," says Akchoti. "Therefore, we use this song as an hymn to freedom and express the metaphor politically by shooting the artist only in front of buildings which were made under Italian fascism in Rome, or the Communist occupation in East Berlin.

"The contrast of the artist stuck and contrived in the frames under the weight of this architecture and past with this black and white propaganda aesthetic, singing about his need to free himself and breathe pure oxygen, says a lot about the current state of the world in my point of view."

Rob Ulitski - 3rd June 2024

Tags

  • Director's notes
  • New Director
  • Performance
  • Distruptive
  • Riotous
  • Quick Cut
  • Architecture
  • Fascism

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Credits

Production/Creative

Director
Micha Akchoti
Producer
Micha Akchoti
Production Company
Micha Akchoti
Production Company
Because Music
Production Company
Colors
Executive Producer
Julie Mathieu Moreau

Camera

Director of Photography
Micha Akchoti

Editorial

Editor
Noa Livnat
Editing company
Pundersons Gardens
Edit Producer
Thomas Viney

Grading

Colourist
Micha Akchoti
Colourist
John O'Riordan

VFX

Post production company
Pundersons Gardens
Post Producer
Thomas Viney

Commission

Label
Because Music

Rob Ulitski - 3rd June 2024

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