Vincent Haycock directs a thought-provoking promo for LA-based rapper Maxo. 

Shot by Steve Annis, the video is a dreamlike montage of the artist's performance, backdropped by the imposing architecture of the city around him. 

Interweaving shots of a girl dancing around the space, and bookended by spoken word interview snapshots, the video has an almost narrative structure to it, which plays out in an abstract, evocative fashion. 

Brilliant work with jaw-droppingly beautiful imagery and creative cinematography, which reunites Haycock with Maxo following the video last year for 48.