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Maxo 'Free' by Vincent Haycock

Rob Ulitski - 15th Feb 2023

Vincent Haycock directs a thought-provoking promo for LA-based rapper Maxo. 

Shot by Steve Annis, the video is a dreamlike montage of the artist's performance, backdropped by the imposing architecture of the city around him. 

Interweaving shots of a girl dancing around the space, and bookended by spoken word interview snapshots, the video has an almost narrative structure to it, which plays out in an abstract, evocative fashion. 

Brilliant work with jaw-droppingly beautiful imagery and creative cinematography, which reunites Haycock with Maxo following the video last year for 48.

 

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Rob Ulitski - 15th Feb 2023

Tags

  • Rap
  • Performance
  • Building
  • Architecture
  • Dance
  • Thought Provoking
  • City

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Credits

Production/Creative

Director
Vincent Haycock
Producer
Veronica Leon
Production Company
Executive Producer
Tim Nash
Production Manager
Ashley Soloman
Production Manager
Whitney Jackson
PA Driver
Joe Blana / PA

Camera

Director of Photography
Steve Annis
Focus Puller
Luis Suarez
2nd AC
Chad Nagel

Lighting/Grip

Gaffer
Nic Kirsten
Key Grip
Dave Siefert
Key Grip
Bill Allegar

Editorial

Editor
Vincent Haycock

Rob Ulitski - 15th Feb 2023

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