Noua Unspe 'Missy Elliott' by Mihai Feflea
Promonews - 12th Jan 2026
Mihai Feflea directs what he describes as "a love letter to some of London's architecture and Spike Lee's films" for boundary-pushing Romanian artist Noua Unspe.
For Unspe's propulsive track Missy Elliott - with a drum track very adjacent to Fine Young Cannibals' late 80s hit She Drives Me Crazy - the Portuguese-born, East London-based director shoots the rapper/singer outside celebrated Brutalist buidlings and City skyscrapers in London, and then recreates the mood of early Spike Lee - particularly his debut She's Gotta Have It - in the studio, all shot on Kodak 16mm.
With Unspe exuding natural charm and charisma - while performing in his native Romanian - the result is very engaging. It's more impressive work from Mihai Feflea who has directed other cool videos for Romanian artists in the past few months, including the steamy Lights Out for Syfo Dias.
Promonews - 12th Jan 2026
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Credits
Production/Creative
- Director
- MF
- Producer
- MF
- Producer
- Josie Cronk
- Production Company
- Full House Films
Camera
- Director of Photography
- Josie Cronk
- Focus Puller
- Recel Wynsley Tonelada
Lighting/Grip
- Gaffer
- Tomás Canelas
Wardrobe
- Stylist
- Barnabe White
Choreography
- Choreographer
- Ruby Abbas
- Ruby Abbas
Casting
- Lead actor
- Bella Eftene
- Lead Dancer
- Ruby Abbas
Editorial
- Editor
- Oliver Ibanescu
Grading
- Colourist
- Rux Staicu
Commission
- Label
- Global Records
Promonews - 12th Jan 2026