Sam Smith 'My Guy' by Haya Waseem

Rob Ulitski - 8th July 2026
Haya Waseem directs a gentle, beautifully-crafted promo for Sam Smith.Â
The video for My Guy moves from personal moments at home with Sam and their partner, through glimpses of New York City, and lands in a performance at a cabaret bar.
Showcasing an intimate, peaceful private life - in contrast to the glamorous stage presence at the end of the video - it feels like a well-rounded celebration of where Sam is today, side by side with someone special.Â
A lovely piece of work and a fitting comeback.Â
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Credits
Production/Creative
- Director
- Haya Waseem
- Producer
- Francesco Raffo
- Production Company
- OA
- Executive Producer
- Alex Brinkman
- Production Manager
- Jeremy Truong
- Production Coordinator
- Jake Diamond
- 1st AD
- Cameron Morton
- Head Of Production
- Lauren Skillen
- 2nd AD
- Nicole Carne
- Office PA
- Tara Zulfikar
- Set PAs
- Alex De Crespigny, Alanna O'Leary, Loren Dooley
- Location Manager
- Peter Hart
Camera
- Director of Photography
- Mika Altskan
- Focus Puller
- Dj Carroll
- 2nd AC
- Ashton Green
- VTR
- Thomas Servidone
- Playback
- Gunnar Nagel
Lighting/Grip
- Key Grip
- Tim Anderson
- BBG
- Carl Schroeder
- Grip
- Matthew Stazzone
- Grip Driver
- Angel Vera
- Truck PA
- Jordan Gairey
- Van PAs
- Ramon Vasquez , Sasha Davis
Art
- Art Director
- Jonathan Qualtere
- Production designer
- Tyler Evans
- Set Decorator
- Sara Golden
- Leadman
- Rei Lem
- Set Dresser
- Madeleine Lovell-Sadowski, Eduardo Morzan
Wardrobe
- Stylist
- Ben Reardon
- Make-up
- Sienree Du
- Sam Smith Stylist Assistant
- Fausti, Omari Francis
Editorial
- Editor
- Haya Waseem
Grading
- Colourist
- Nick Metcalf
- Colour grade company
- Rare Medium
VFX
- Post Producer
- Zara Saraon
Commission
- Commissioner
- Kim Jarrett
- Polydor Label Group Creative
- Semera Khan & Kirstin Cruickshank
Rob Ulitski - 8th July 2026