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Sam Smith 'My Guy' by Haya Waseem

Rob Ulitski - 8th July 2026

Haya Waseem directs a gentle, beautifully-crafted promo for Sam Smith. 

The video for My Guy moves from personal moments at home with Sam and their partner, through glimpses of New York City, and lands in a performance at a cabaret bar.

Showcasing an intimate, peaceful private life - in contrast to the glamorous stage presence at the end of the video - it feels like a well-rounded celebration of where Sam is today, side by side with someone special. 

A lovely piece of work and a fitting comeback. 

Tags

  • Pick of the Day
  • Performance
  • Pop
  • Alternative
  • Stage
  • Home
  • Intimate
  • Gentle
  • Comeback

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Credits

Production/Creative

Director
Haya Waseem
Producer
Francesco Raffo
Production Company
Executive Producer
Alex Brinkman
Production Manager
Jeremy Truong
Production Coordinator
Jake Diamond
1st AD
Cameron Morton
Head Of Production
Lauren Skillen
2nd AD
Nicole Carne
Office PA
Tara Zulfikar
Set PAs
Alex De Crespigny, Alanna O'Leary, Loren Dooley
Location Manager
Peter Hart

Camera

Director of Photography
Mika Altskan
Focus Puller
Dj Carroll
2nd AC
Ashton Green
VTR
Thomas Servidone
Playback
Gunnar Nagel

Lighting/Grip

Key Grip
Tim Anderson
BBG
Carl Schroeder
Grip
Matthew Stazzone
Grip Driver
Angel Vera
Truck PA
Jordan Gairey
Van PAs
Ramon Vasquez , Sasha Davis

Art

Art Director
Jonathan Qualtere
Production designer
Tyler Evans
Set Decorator
Sara Golden
Leadman
Rei Lem
Set Dresser
Madeleine Lovell-Sadowski, Eduardo Morzan

Wardrobe

Stylist
Ben Reardon
Make-up
Sienree Du
Sam Smith Stylist Assistant
Fausti, Omari Francis

Editorial

Editor
Haya Waseem

Grading

Colourist
Nick Metcalf
Colour grade company
Rare Medium

VFX

Post Producer
Zara Saraon

Commission

Commissioner
Kim Jarrett
Polydor Label Group Creative
Semera Khan & Kirstin Cruickshank

Rob Ulitski - 8th July 2026

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