Sam Smith 'My Guy' by Haya Waseem
Rob Ulitski - 8th July 2026
Haya Waseem directs a gentle, beautifully-crafted promo for Sam Smith.Â
The video for My Guy moves from personal moments at home with Sam and their partner, through glimpses of New York City, and lands in a performance at a cabaret bar.
Showcasing an intimate, peaceful private life - in contrast to the glamorous stage presence at the end of the video - it feels like a well-rounded celebration of where Sam is today, side by side with someone special.Â
A lovely piece of work and a fitting comeback.Â
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Credits
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Production/Creative
- Director
- Haya Waseem
- Producer
- Production Company
- OA
- Executive Producer
- Production Manager
- Production Coordinator
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Art
- Art Director
- Production designer
Wardrobe
- Stylist
- Make-up
Editorial
- Editor
Grading
- Colourist
- Colour grade company
VFX
- Post Producer
Commission
- Commissioner
Rob Ulitski - 8th July 2026