Sub Focus Ft. Fireboy DML And Irah 'Original Don' by Tyrus
Rob Ulitski - 30th Sept 2025
Tyrus directs a coruscating, atmospheric promo for dance producer Sub Focus, featuring Fireboy DML and Irah.
The video for Original Don is a quick-cut black and white promo, with enigmatic performance setups and feverish dance moves taking centre stage.
Keeping things slick and simple, everything takes place in a large industrial space, with strobing lights and projections blurring together in frantic harmony. A rousing visual to get you off your seat.
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Rob Ulitski - 30th Sept 2025
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Credits
Production/Creative
- Director
- Tyrus
- Producer
- Bertin Avdiu
- Production Company
- AF
- Executive Producer
- Heza Jalloh
- Production Manager
- Katya Chatwell
- 1st AD
- Katya Chatwell
Camera
- Director of Photography
- Cassius Kane
- Director of Photography
- Sarah Jaffe
- Focus Puller
- Max Tuite
- Content Shooter
- Luke Annet
Lighting/Grip
- Gaffer
- Ken Liew
- Henry Young, Linus Sandelands
Art
- Production designer
- Alysha Patel
Wardrobe
- Stylist
- Aga Dziedzic
- Hair & Make-up
- Ruby Yu
- Hair
- Lucy Grinham
- Ana Geliashvili
Casting
- Casting director
- Kash Powell
- Lead Dancer
- Rory Clarke
Editorial
- Editor
- Samuel Maton
- Editing company
- Slink Post
Grading
- Colour Producer
- Oliver Whitworth
- Colourist
- Danyal Kadir
- Colour grade company
- Electric Theatre Collective
Agent
- Director's Representation
- M
Commission
- Commissioner
- KJ
- Label
- Island Records
Rob Ulitski - 30th Sept 2025