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Sub Focus Ft. Fireboy DML And Irah 'Original Don' by Tyrus

Rob Ulitski - 30th Sept 2025

Tyrus directs a coruscating, atmospheric promo for dance producer Sub Focus, featuring Fireboy DML and Irah. 

The video for Original Don is a quick-cut black and white promo, with enigmatic performance setups and feverish dance moves taking centre stage. 

Keeping things slick and simple, everything takes place in a large industrial space, with strobing lights and projections blurring together in frantic harmony. A rousing visual to get you off your seat.

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Rob Ulitski - 30th Sept 2025

Tags

  • Dance
  • Electronic
  • Performance
  • Coruscating
  • Atmospheric
  • Black and white
  • Monochromatic
  • Industrial

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Credits

Production/Creative

Director
Tyrus
Producer
Bertin Avdiu
Production Company
Executive Producer
Heza Jalloh
Production Manager
Katya Chatwell
1st AD
Katya Chatwell

Camera

Director of Photography
Cassius Kane
Director of Photography
Sarah Jaffe
Focus Puller
Max Tuite
Content Shooter
Luke Annet

Lighting/Grip

Gaffer
Ken Liew
Henry Young, Linus Sandelands

Art

Production designer
Alysha Patel

Wardrobe

Stylist
Aga Dziedzic
Hair & Make-up
Ruby Yu
Hair
Lucy Grinham
Ana Geliashvili

Casting

Casting director
Kash Powell
Lead Dancer
Rory Clarke

Editorial

Editor
Samuel Maton
Editing company
Slink Post

Grading

Colour Producer
Oliver Whitworth
Colourist
Danyal Kadir
Colour grade company
Electric Theatre Collective

Agent

Director's Representation

Commission

Commissioner
Label
Island Records

Rob Ulitski - 30th Sept 2025

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