Douglas Reddan directs a mesmerising, all-choreo based promo for girl group Say Now - featuring in a sexually-charged routine among an ever-expanding field of youthful dancers.

The video for Can't Keep A Beat - Say Now's latest missive from the trenches of modern dating, sex and relationships - takes place within a dark studio environment, entirely focussed on Say Now's Amelia, Maddie and Yssy, and their squad of dancers, recruited from the Addict Dance Academy in Leicester.

The dance routines are slick and hot - courtesy of explosive choreography by Laura May Buckley. The minimal background, lighting and camerawork, and a breathless edit, also intensifies the focus on the tightly-orchestrated performance to great effect. 

Above everything, the commitment from Say Now to the project makes this a personal triumph. They were keen to work with the dance troupe at Addict, and have clearly poured body and soul into making this happen. Likewise Irish dancer, choroegrapher and director Douglas Reddon, who knows his stuff too.  

“Can’t Keep A Beat is all about owning your sexuality and your needs, and not being afraid to admit them - we all deserve to be spoiled, have fun and high standards,” comment Say Now.

“Some of our friends go to Addict and we really wanted to work with upcoming dancers in our age group. We’d seen Addict’s amazing dance pieces before and knew we could trust in them to bring our vision to life."